昨晚一位互联网好友发了vx给我，他是在深圳水贝做珠宝的，现在也做直播。

Last night an internet friend sent me a message on Wechat. He is in Shenzhen scallops doing jewelry and also doing live.

现在自动化，数字化工厂是一个趋势，所以我也在悄悄关注这一块，但是我也很认可一句话，不能为了数字化而硬去做数字化，工厂还是以效益，盈利为第一，有些环节是不可以用机器代替的，这是我去索菲亚工厂最大的感受，人家那么大的企业都在不断优化，许多环节一定要人工去制作。

Now automation, digital factory is a trend, so I also quietly pay attention to this area. But I also agree with a word, You can't go digital for the sake of going digital.The factory still puts profit first, and some links can not be replaced by machines. This is the biggest feeling I have when I go to the Sofia factory. Even so large enterprises are constantly being better, but many links still need to be made by hand.

出于低成本、高效率、长寿命的初衷去做这件事。当然我说的低成本不是说少花钱，而是从10几20几年来看，一次性投入多，但是平摊到每一年却很少，效益能提高，逐步的少人化自动化。

Do it for low cost, high efficiency and long life. Of course, what I say low cost is not to spend less money. It means a one-time investment but when it spread to each year, a very little investment from 2010 to now. Efficiency can be improved and gradually less automated.

这位深圳水贝的老板看到我去了索菲亚参访之后，特地来发了一条vx给我：

After seeing me visiting Sofia, the boss of Shenzhen scallop sent me a message on Wechat:

“我觉得当时找你做那个柜台就好了，我那柜台做了3800一米，还做得不好，做烂了”

"I wish I'd asked you to do that counter. I did it for ￥3,800 per meter, but it's not good. It's ruined."

其实不止一次有客人跟我这样说过，之前有一家天津的钻石店老板也是这样，他们还是在深圳一家柜台厂做的，一样都做破了。虽然我厂里的价格会高一些，但是做珠宝的，尤其是针对高端群体，我现在不是说网上卖几百块的那种珠宝，有钱人是不缺钱的，他们需要一种体面、享受尊贵的服务。

In fact, more than once a customer told me so. There was a diamond shop in Tianjin before the boss is the same. They also did in Shenzhen, a counter factory, and the same it had been done broken. Although the price in my factory will be higher, jewelry makers, especially those targeting high-end groups, need a decent and dignified service to give to customers as rich people don't lack money. I'm not talking about the kind of jewelry that sells for hundreds of dollars online.

我们的客户都是针对这样的群体，自然我做的展柜也要配得上这样的人群，把所有的细节做到位就需要付出大量的材料和人工成本。

Our customers all aim at such groups, naturally I do the display cases worthy of such a crowd. All the details in place will need to pay a lot of materials and labor costs.

以前做柜台是能用就行，缝缝补补又三年。现在我转变思路了，要让客人一次性投入使用9年，9年如一新，而不是3年一换，9年3换。看起来是一次性投入多了，平摊到9年的成本里又算什么呢？

Used to be able to do the counter taht can be used. Sewing and mending for three years. Now I changed the idea, to let the custoners a one-time use of 9 years, using 9 years but as a new thing, rather than 3 years a change, 9 Years 3 change. It seems like a lot of one-time investment, but spread over the cost of nine years, what is it?

这跟我做自动化是一样，看起来是一次性投入2百万，但是我们还要继续再做30年，这30年产生的效益远远不止。

It's the same as when I do automation. It looks like a one-time investment of $2 million, but we're going to do it for another 30 years, and the benefits are going to be much greater than that.

客人又说，感觉你们是做实事的，懂得去学习。

The customer also said, he felt we are doing real things, knowing how to learn.

这我不能否认。

I can't deny that.

尤其是做展柜制造这种冷门行业，太小众了，没人去推动，大家都是想着各自挣点钱就算了。也可能是我们厂二代比较自信，做产品不是从省钱的角度出发，而是从这个产品怎么做更美观怎么做客人会更满意，哪怕这样做工厂要付出更多的成本，工人老是抱怨这样制作困难，还是依然坚持自己的想法，必须要改，必须要按照我的想法去实现，你实现不了，那是你水平不够。

Especially do display case manufacturing , an unpopular industry, is too small to have someone to promote. Everyone is thinking about their own money even if. It may also be that the second generation of the factory is more confident. We don't make the product from the perspective of saving money, but from the perspective of how to make the product more beautiful and how to make the customer more satisfied, even if it costs the factory more to do so, and workers are always complaining about the production difficulties. Even though we still keep to our own ideas that it must be changed and must be in accordance with my idea to achieve. If you can not achieve, that is your level is not enough.

所以我一直对自己的行业充满信心充满动力，赚钱很重要，但是不着急，把接的每一笔订单做好交付，把制造质量提高到TOP1%，怎么还会缺订单呢？

So I have been confident and active in our own industry. Making money is important, but do not worry. If we take each order well enough, do a good delivery and make the manufacturing quality to the top 1% , how can there be a lack of orders?

做了不称心的展柜，欢迎来鑫峰厂试试。

If you are not satisfied with the display case, welcome to try Xinfeng Factory.