跟一位老朋友，好久不见。

Long time no see with an old friend.

他是我2017年刚进入鑫峰展柜厂工作时候认识的一位朋友，自然也是做展柜这个行业，只是他是做数码产品店铺，而我是专注于钟表、珠宝奢侈品店铺。

He is a friend I met when I first started working at Xinfeng Display Factory in 2017. He is also in the display case industry, but he is in the digital shop, while I focus on the luxury shop of watches and jewelry.

当时，我们同在东莞，他在我隔壁镇上，还互有往来，时常交流，3年前他搬去了中山，我们几乎没有联系，这不，前几天，我们聊起来。

At that time we were both in Dongguan while he was in the town next door to me. We had exchanges with each other and communicated frequently, Three years ago, he moved to Zhongshan and we hardly had any contact then.Well. we were in touch again the other day.

他说：我们这行业，从去年到今年，都是艰难度日，可怎么办？

He said, "Our Industry, from last year to this year, are difficult to live. How to do?"

我说：“我们业务还挺好的，个人业务都是上升”

I said, "Our business is good while our personal business is up."

他又说：“有人好，就有人差，市场就那么大。”

“Some people are good so some people are bad,” he added. “The market is just a little big.”

我听了很感慨，3年前还是意气风发的模样，刚在东莞购完房，今年再见，已是连连摇头。

I heard very emotionally. 3 years ago, in high and vigorous spirits he just bought a house in Dongguan, but seeing him this year, I just had to shook my head.

我跟他的看法就完全相反，戴口罩这3年，老客户生意是差了很多，应该说是腰砍的程度。以前做业务是怎么样呢，是不用做业务的，在工厂办公室接单就可以了，那时候客人生意好，每个工厂生意都好，哪里需要跑业务，都是他们送订单。一个月做几十家店，有的忙了，营业额轻松达标。

I have the opposite view of him. In 3 years of wearing masks, the old customer business was a lot worse, which should be said to be the extent of the loin chop. Before doing business is how? We were not to do business because in the factory office we could receive orders. At that time the customer business was good and every factory business is good. Where was a need to run business? They sent orders to us. A month to do dozens of stores. If busy, turnover was easily up to standard.

这样的好日子这2年就没有了，很多人这时候把业绩下滑，就归功于口罩影响和大环境影响。其实，反过来想想，展柜厂一年就做那么点份额，全球该装修的珠宝店手表店不是照样在装修，历峰集团的珠宝照样卖的那么好，我们这么小的企业有什么理由会被影响？

These 2 years have not such good days. Many people at this time blamed the performance dropping to the mask and the impact of the environment. In fact, on the other hand, if you think about it, the display case factory only makes so little share in a year but the jewelry stores and watch stores that should be renovated around the world are still being renovated. The jewelry from Richemont Group is still selling so well. Why should a business as small as ours be affected?

唯一的原因，就是我们的业务能力太弱，依赖老客户，从没开发新客户，不然大环境对小工厂有啥影响？环境好的时候也就做那些业绩挣那点钱，也没见你做多大，全球几百亿的市场，我们这是多小的虾米，有什么影响呢？

The only reason is that our business ability is too weak, relying on old customers, and we never developed new customers. Otherwise the big environment has any impact on small factories? When the environment is good, you can only do what you can do to make money. You don't get how big. Zero per cent of the global market. How small are we? What's the impact?

这样一想，心里就平衡了，做业务就更卖力了。专注在自己的一亩三分地上，不要担心大环境造成的影响，要影响也是先影响干几十个小目标的大企业，关我们啥事是不？

Thinking like this, my heart is balanced, doing business more diligently. Focus on their own three acres of land. Do not worry about the impact of the environment. Even though the influence is also the first to large enterprises thet do dozens of small goals. We have anything to do is not it?

这2年，调整了方向。

These two years, the direction is changed.

不赊账，不比价，不做穷人生意。

No credit, no price comparison, no poor man's business.

把制造质量提高到可以对标国际一线，再次也是国内一线，低于这种标准的展柜就不制作，一开始就放弃了很多客户，但是我们这样把制造质量和成本提高以后，反而赢得了不少回头客，现在无论是国内还是国外，有钱人太多了，需要好产品的客户也多，有很多人是不在意价格的，只要你做的好就可以，前提是你要做到一线品牌的水准。

To improve the manufacturing quality to the international first-line, and worsely, the domestic first-line, while below this kind of standard display cases will not be produced, we gave up many customers at the beginning. But after we raised the manufacturing quality and cost like this, we won many repeat customers. Now, whether at home or abroad, there are too many rich people and many customers who need good products. There are a lot of people do not care about the price, as long as you do a good job on the premise that you have to do a first-line brand level.

就这样来的客户慢慢积累了2年都是好客户，每天做点推广，有十来个客户咨询就蛮好。

In this way, the customer slowly accumulated 2 years. They are all good customers. Every day we do some promotion and there are more than 10 customers to consult is a good thing.

做了不称心的展柜，欢迎来鑫峰厂试试。

If you are not satisfied with the display case, welcome to try Xinfeng Factory.