昨天深夜，隔壁厂宣布结业，这也是一家做了二十几年的老厂了，接的一直都是大品牌的订单，但是突然宣布结业，打了个措手不及。今天全部来拆机器，结款，好多人围堵在门口，看到唏嘘不已。

Late last night, the factory next door announced the closur. It was also twenties years old factory and has been taking orders from big brands, but suddenly announced the closure, caught off guard. Today, they all came to dismantle the machine, paid the fees. Many people surrounded at the door, seeing the sigh unceasingly.

我告诉自己，越是压力大的时候，越要学会沉住气，熬得住就出众，熬不住就出局，成功靠的不是豪言壮语，而是脚踏实地的持续不断的努力。

I told myself that the more stressed I was, the more I had to learn to be patient. If I could stand it, I would excel. If I couldn't stand it, I would be out of the running. Success depended not on rhetoric, but on the constant efforts of the Down to Earth.

也很庆幸戴口罩这3年听取了我老师的建议，不做赊账生意，不做比价生意，不做穷人生意。

I was also very glad to listen to my teacher's advice in the three years of wearing masks. Do not do credit business. Do not do price comparison business. Do not do poor business.

他告诉我，什么叫客户呢？

He told me what a client is?

一是付得起款，二是对品质有极高的要求。二者顺序不可颠倒，现在太多的人想用白菜价买到好货，这是不可能的，低价就是低价，不存在低价的性价比，只有在高价的情况下，才有性价比这个概念。对品质要求高，付不起款的也不行，这种客户毅然放弃。

One is to be able to pay, and the other is to have very high quality requirements. The order of the two could not be reversed. Too many people wanted to use the price of cabbages to buy good goods. That was impossible. A low price was just a low price. There was no such thing as a low price performance-to-price ratio. Only when the price was high did the concept of a performance-to-price ratio emerge. Having high quality requirements, but can not afford to pay the money is not good customer who we give up resolutely.

为什么要收定金80%或者全款就是这样，只有手中有粮才能心中不慌，人在不缺钱的状态下才能做事更加纯粹，既不会偷工减料也不会以次充好，更加不会出现烂尾、跑路的现象。

Why should I take 80% of the deposit or the full amount? Only having food in hand can make me feel calm. Only when people are not short of money can they do things more purely. They will neither cut corners nor do shoddy work, and there will be no loose ends, the phenomenon of running away.

工厂长久的经营下去才是硬道理，把制造质量提高到对标全球一线品牌，最次也是国内一线品牌，一件事情，坚持做了3天，是心血来潮，坚持了3个月，是刚刚商场，坚持了3年，才算得上是事业，那我们鑫峰展柜厂从事珠宝和钟表的展柜制作和道具制作已有30多年，踩的坑和积累的经营在业内也可数得上前三。

The factory's long-term operation is the hard truth. To improve the quality of manufacturing to the standard global first-line brands, at least to the most domestic first-line brands is what we pursue. 　　Keep doing one thing for three days is on a whim. But to three months, it's just a mall. It's only a career after three years of persistence. Our Xinfeng Display Factory has been engaged in jewelry and clock display case making and prop making for more than 30 years. The number of potholes and accumulated businesses in the industry can also be counted in the top three

接下去30年，我们也会正心正念做好展柜和陈列道具，夯实百强品牌供应商的地位。

For the next 30 years, we will also focus on doing a good job of display cabinets and display props, consolidating the status of the top 100 brand suppliers.

昨天这位中山的老板也是这样，昨天加了vx，都不知道对方叫什么名字，发了现场图和尺寸图，告诉我商场地址，我告诉她先设计，设计要7天，费用告诉她，我还以为会讨论很久，没想到下一步就直接转了画图费过来。

Yesterday, this boss in Zhongshan was like this. Yesterday, she added VX of me. We didn't even know the name of the each other. She sent out the site map and size map, telling me the mall address. I told her to design first for seven days, and told her the fees. I thought we will discuss for a long time. But I did not expect taht her next step was directly transfering the drawing fee over.

看来这是有备而来啊，对我和我们工厂已经有所了解了，不然不会这么快就同意了，信任的能量太大了，做生意就是互相信任才有可能有结果，如果没有信任，哪怕咨询了N次，他也不会下单的。

It seems that she has prepared, having known me and our factory already. Otherwise she would not have agreed so quickly. How great the power of trust! Business is to trust each other to have the possibility of results. If there is no trust, he wouldn't place an order even if he had been consulted many times.

客户的店铺主要是以翡翠、珍珠还有一些水晶为主，在大商场的中岛位置，面积倒不大，30平，越小的店铺越要精致制作，心思花的多，麻雀虽小，但要五脏俱全。

This client's shop is mainly made of jade, pearls and some crystals. It is located in the Middle Island, Tristan da Cunha area of a large shopping mall. The size of the shop is not too big, just 30 square meters. The smaller the shop, the more exquisite it is, but everything.

期待下7天后的效果，做了不称心的展柜，欢迎来鑫峰厂试试。

Looking forward to the results after 7 days,If you are not satisfied with the display case, welcome to try Xinfeng Factory.