最近说的最多的一句话可能是，不好意思，我们来不及做了。

The most common thing I've said lately is, sorry, we're running out of time.

没有想到临近年底年关，还有这么多订单要生产，要感谢这么多新客户对我的认可。

I didn't expect so many orders to be produced near the end of the year, and I have to thank so many new customers for their recognition.

其实我们的无论是付款条件还是对客户和品质的要求都是蛮苛刻的，付不起钱的不做，对品质没要求的不做。

In fact, whether our payment terms or to the customer and quality requirements are quite harsh. We don't do buiness of customers who can not afford or has no requirements of quality.

恰恰就是这样，反而来的都是高端客户，他们的每一家店投入都是过千万级别的，反正都是有钱大佬，做的体面生意，因而对店铺的装修风格装修品质，还有陈列柜的品质都要求极高，打钱都不带墨迹的，也不砍价，只要按照他的要求去做就好。

That was precisely the case. Instead, they were all high-end customers. Each of their stores had an investment of more than ten million yuan. In any case, they were all decent businesses run by rich bosses. As a result, they had a good understanding of the style and quality of the store's decoration and there are showcases of high quality requirements. They play money without thought, doing not haggle, as long as in accordance with his requirements to do.

因为现在我们聚焦只做珠宝和钟表展柜和道具，不做现场，虽然因为不做现场施工也失去了一些订单，但是生意是做不完的，只要自己的产品制造质量做的足够好可以对标国际一线大品牌，怎么还会怕订单不够呢？

Because now we focus only on jewelry and clock display cases and props, not on-site. Although we lost some orders because we didn't do on-site construction, the business can not be finished, as long as the quality of their own products to do is good enough to mark the international first-line big brands. How will we be afraid of orders not enough?

以前我也是掉入了一个误区，总感觉客户要什么产品，我就想办法给他找什么产品，工厂就是个大超市，应有尽有。

Before I also fell into a misunderstanding, always feeling what customers wants is what I need to give. Then, the factory is like a big supermarket, having everything.

其实不然，想想还是自己的业务能力太菜了，我们工厂不是一个大超市，也不是仓库，我们只卖我们自己做的最好的两样产品——展柜和陈列道具。不是客户要什么灯箱画啊要什么椅子啊都帮他做，现在这些通通不做，只做展柜。

In fact, think about it or our own business ability is too weak. Our factory is not a big supermarket, nor a warehouse. We only sell our own two best products-display cases and display props. Not what the customer wants like light, box, painting, etc.is what we need to make. Now we don't do all these, only doing display cabinets.

把我有的卖给你，而不是你要什么我就卖什么。

Sell you what I have, not what you want.

这样往复循环，展柜生意自然而然就好，展柜还只做珠宝和钟表的，聚焦制作，全球做珠宝和手表的品牌客户那么多，我们做几个就够了。

In this cycle, the showcase business will naturally good. Making showcase only for jewelry and watches. Focusing on production. As customers in the world doing jewelry and watches brand are just so many, we do a few is enough.

深圳一家上市公司，因为交期太赶，我拒绝了他两次，一共4家店铺的展柜，总金额100多w，可惜，也不可惜。

Because the delivery is too rushed, I refused a listed company in Shenzhen twice, a total of 4 shop display cases and the total amount of more than 100 W. Unfortunately, but also not unfortunately.

还有深圳的博物馆，上海的翡翠店，美国和法国的两家店铺，这一周时间拒绝了很多家珠宝店。

There are museums in Shenzhen, Jade shops in Shanghai and two shops in the US and France that have been turned down this week.

曾经我尝试过因为赶工期出现的各种问题，柜台质量没法保证，也损失了信誉，整个工厂生产被调度的乱七八糟，总而言之，就是得不偿失。客人到工厂放狠话，吵架，场面一度尴尬。

Once I tried for the deadline for various problems, but counter quality can not be guaranteed and we also lost credibility. The entire factory production was scheduling chaos, in a word, it was not worth the loss. The guests went to the factory to put harsh words, quarrel, and the scene was awkward.

做定制展柜，尤其是第一次做的，总会要解决很多新的问题，人不是机器，所有的配件是定制的，很多是从国外定制空运回来，所以千万不能急，前期的工作要做好，才可以保证后面的完美交货。

To make a custom display case, especially the first one, there will always be a lot of new problems to solve. People are not machines. All the accessories are custom-made. Many of them are custom-made and flown back from abroad, so there is no need to rush. Early work to do a good job in order to ensure the perfect delivery of the following.

把手上的订单保质保量出货并安装好，回家可以过个好年。

Hands the order quality and quantity to do a good job. Go home and have a good year.

做了不称心的展柜，欢迎来鑫峰厂试试。

If you are not satisfied with the display case, welcome to try Xinfeng Factory.