销售展柜的本质是信任，没有目标客户的信任，他就没有心理感知上的理由去购买。第一次购买，完全取决于心理感知。第二次购买，完全取决于第一次购买后的体验感受。

The essence of sales display is trus. Without the trust of the customer, he will have no reason to buy. The first purchase is all about perception. The second purchase, completely depends on the experience of the first purchase.

第一次用过的展柜好，品质好厂家靠谱，才会介绍朋友第二次来买你的展柜。

The first used display case is good, with good quality and reliable manufacturers. Then you will introduce a friend to buy your second display case.

关键是如何取得客户的信任？

The key is how to gain the trust of customers.

信任，太难得，太可贵，它是无价的。

Trust, too rare, too valuable, it is priceless.

要感谢2023年82位信任章娅妮的客户，选择了我们鑫峰展柜厂来合作制作珠宝店铺展柜，并且已经连续15年没有收到一起质量投诉事件。

Thanks to the 82 customers in 2023 who trusted Zhang Yani. They chose our Xinfeng Display Factory to cooperate in making jewelry store display cases, and we have not received a single quality complaint for 15 years.

昨天下午也是广东的老客户，他们在当地都是世代从事珠宝翡翠行业30余年，行家来的。我们工厂虽然没有销售珠宝，但是制作珠宝展柜也有30多年了，厂里有许许多多同事真是把青春都奉献给了展柜，这一点我们双方倒是有相似之处，无论哪一行，能持续30年不倒闭盈利都有自己的窍门所在。

Yesterday Afternoon is also Guangdong's old customers, who are in the local jewelry and jade industry for more than 30 years, experts. Although our factory does not sell jewelry, we have been making jewelry display cases for more than 30 years. There are many colleagues in the factory who have really devoted their youth to the display cases. We do have some similarities in this, in any industry, there is a knack for gaining profit for 30 years.

陈先生他自己已开了3家店面，第三家店铺是我们工厂给他设计制作的展柜，在去年的七夕开业，他们店的业绩是一直相当不错，这不，这次他的朋友预备装修第四家店面，特地到陈先生的门店取取经。

Mr. Chen himself has opened three storefronts. The display cases in the third shop were designed and made by our factory. It opened last year on the Chinese Valentine's Day. The performance of their shop has been quite good. This time his friend prepares to decorate the fourth storefront, specially going to Mr. Chen's shop to get experience.

当天就联系到我，第二天，也就是昨天下午，我们就约了下午3点到工厂碰面，这效率杠杠的。

So I was contacted the same day, and the next day, that is, yesterday afternoon, we arranged to meet at the factory at 3 pm, which is highly efficient.

工厂里在1周前已彻底放假，只留下门卫和我，我们3人留厂。这也可所谓是

Factory in a week ago has been a complete holiday, leaving only the doorman and I, we three people left the factory. This can also be said to be

“我是农村出来的，我不怕苦，同行都已经回家过年了，就不要去麻烦他们了”

“I'm from the countryside. I'm not afraid of hardship. All my colleagues have gone home for the New Year, so don't bother them.”

我们一起在办公室聊了半小时，了解到他们的需求，新门店在市中心区域，已找了设计师在设计，门店昨天就已经在拆除清场。之所以想找到我们，主要就是设计柜台和制作柜台。

We talked for half an hour in the office and learned about their needs. The new store is in the downtown area. They've got designers working on it. The store was being demolished yesterday. Why to find us, is mainly the design of counters and production counters.

我问她：那之前的厂家做的有什么问题吗？

I asked her, "what was wrong with what the previous manufacturer had done?"

她告诉我说：“问题也没有大问题，就是看了陈先生门店的细节好像制作的更好”

"It's not a big problem," she told me. "It's just that the details of Mr. Chen's store seems better."

她还问我：“展柜用的木材，油漆，玻璃，包括灯光是什么样的”

She also asked me, "What kind of wood, paint, glass, and lighting are used for the display cases?"

这些顾虑我完全明白，我们秉持着正心正念做人做展柜，逐步对标国际大品牌展柜的制作标准，所用五金件默认国际一线品牌，除非客户要求，最低标准也要用国内一线质量。

I fully understand these concerns. We have been making the display case with a straight heart and mind. We have gradually adopted the standard of making the display case for major international brands. The hardware we use is the default international first-line brand, unless the customer requests it, minimum standards also need to use domestic first-line quality.

随后我带他们去了样板室和车间看了我们制作的珠宝展柜、珠宝道具。

Then I took them to the model room and workshop to see the jewelry display cabinets and the jewelry props we made.

其实展柜先不看价格，它的外观和手感一看一摸就出来了，到底是不是好产品，好像苹果15手机拿在手上，随意滑动一下，就知道它不差劲的。这是很直观的感受，客户一直说，你们这油漆做的细腻，五金也非常丝滑，再拉一下开门也比我们之前的确实做的好。

In fact, except the price, it looks and feel a touch out, in the end is a good product, like the Apple 15 phone in the hand, with a random slide, you know it is not bad. This is a very intuitive feeling. Customers have been saying, you do this paint fine, metal is also very silky, and then pull the door is better than we did before.

其实能收到客户这些评价，内心还是雀跃的，所有的努力方向都是正确的。

In fact, receiving these comments from customers, I'm so happy that all the direction of our efforts are right.

做了不称心的展柜，欢迎来鑫峰厂试试。

If you are not satisfied with the display case, welcome to try Xinfeng Factory.