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一大早看到36氪的文章推送是关于美特斯邦威服饰的新闻
I saw 36 Kryptonite early in the morning, and it was about Meters/Bonwe clothes
这个服装是我们从小穿到大的品牌,当时外墙上都是周杰伦代言的广告,满大街学生都穿美特斯邦威的衣服,看到他们的新闻还是倍感亲切啊。
We grew up wearing this clothing brand, when the outer wall is Jay Chou endorsement ads and all the street students wear Meters/Bonwe clothes. Seeing their news is still very kind AH.
美特斯邦威创始人是我们老乡,甚至老家还是我隔壁村的,沾一点点边。
The founder of The Meters/Bonwe is from my hometown, even from the village next door.
他的女儿企二代胡佳佳接手公司7年亏损32个亿,我的天呐,我们工厂要是在我手上亏损32万,天都要塌了,头都要裂开。
His daughter, the second generation of Hu Jiajia took over the company lost 3.2 billion yuan in seven years. Oh My God, if our factory lost 320 thousand Yuan on my hands, my sky would collapse and my head would crack open.
所以一点都亏不了,再亏一点就要关门大吉,大家就看不到我了。
So I can't lose any money. If I lose any more, I'll be out of business, and people won't be able to see me.
之前还有许多来厂里的新客户问,怎么你们现在定金要收80%甚至还要收全款?
Before there are many new customers to the factory asked, why you now deposit to charge 80% or even to collect the whole money?
是的,确实跟别人不太一样,可今天我也想说,正是因为收全款,在这几年还能平稳度过,还能继续为大家服务。
Yes, it is different from others, but today I would also like to say that it is precisely because of the full payment, after these years we can continue to serve you.
也正是因为有钱之后才能真正正心正念做好展柜,一旦口袋缺钱要垫资经营的时候,那作为管理者就会失眠就会焦虑就会心神不宁,在遇到决策的时候会做出错误的选择,就会出现展柜粗制滥造、以次充好的现象。
It is precisely because with money we can really focus on doing a good display case. Once the pocket money to fund the operation of the time, as a manager will lose sleep, anxiety will be Hung Up, in the face of decision-making will make the wrong choice, there will be a display of shoddy manufacturing, shoddy good phenomenon.
紧接着就会出现产品做不好,导致客户不满意,口碑越做越差。
Then there will be products with a bad job, leading to customer dissatisfaction, and the reputation worse and worse.
现在的客户和终端消费者,都是见过好东西的,哪个好哪个差,一对比就知道,人家刚开始对你的印象,就是这个厂做的展柜不上不下、水平不咋地,下次可能就不会再合作。
Today's customers and end-consumers have seen good things, which is good and which is bad. By comparison, you can tell that people's initial impression of you is that the display cases made by this factory are neither up nor down, and the level is just so so, then the next time may not be co-operative.
我最痛恨的就是这种中间段潜水选手,做的好也算不上,很差也没有,可是我们之前是长期处于这种状态,维持了很多年。
What I hate most about intermediate divers is that they don't do very well or very badly. But we've been doing this for a long time, for many years.
可是现在既然要做展柜,就要针对不差钱有品位的客户去研究,他们的消费水平,他们的审美高度,他们的生活水准,他们的使用习惯,再一贯用穷人的思维去思考就不对了,“价格便宜,品质差不多就行了”要彻底撕掉这个标签。
But now, since we want to make the display case, we have to study the consumption level, the aesthetic level, the standard of living, and the usage habits of the customers who do not lack money and taste. It's not right to think like a poor person all the time. “It's cheap, it's almost good enough” should be tore off.
日后我想让客户看到,“这家厂做的展柜确实很不错,就是价格贵了一点”“除了贵一点是缺点,其他都是优点”要贴上这种标签。
In the future I want to let customers see, “This factory does a very good display case, that is, the price is a bit expensive”“In addition to expensive, the other are all advantages” to attach this kind of label.
现在像我们这样的工厂很少的。30年都是做高标准的展柜,而且工厂有专业的全职设计师10个,既做钟表、珠宝等展柜,又做陈列道具的工厂,国内也许没有第二家。
There are few factories like ours now. For 30 years, it had been making high-standard display cases, and there were 10 full-time professional designers in our factory. The factory not only made display cases for clocks and jewelry, but also made display cases for props. There might not be another factory in China.
所以要逐步对标奢侈品展柜、陈列道具的品质与设计感,夯实百强品牌的供应商地位。让客户有奢侈品的展示效果和高性价比,成为展柜、陈列道具的一线网络品牌。
Therefore, we should gradually mark the quality of luxury display cabinets, display props and a sense of design, consolidate the status of the top 100 brand suppliers. Let the customer display like luxury goods and have high performance-to-price ratio. We will become the first line of display cabinets, display props network brand.
做了不称心的展柜,欢迎来鑫峰厂试试。
If you are not satisfied with the display case, welcome to try Xinfeng Factory.
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