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回来观察了一个现象,怎么县城一条街上的珠宝店生意都那么好呢?
今天下午出去逛街
发现县城里面的珠宝店生意都不错
总共一条街,5家珠宝店,有周大生,老庙黄金,周六福,明牌珠宝等等这些品牌,所有人回来都在县城这条街置办年货,好不热闹。
都说珠宝店生意不好做,我看在我们县城的珠宝店丝毫不受影响,而且周边的乡、镇都来这5家店买珠宝买饰品。
这个跟区域的垄断性也有关系,人口基数没有一线城市多,但总归有几十万人在这里生活,几十万的采购金额也是巨大的,这就是做消费品的好处,人人都需要。不像我们做工业品,全球只是部分人需要,但是这部分人的生意做好,也是不得了啦,不要贪心。
记得去年水贝某位老板也叫我回来老家开家珠宝店,还教了我很多行业里面的一些窍门。
只可惜
我一心只想做好工厂,做好展柜,完全不把他的话放心上。
今年开始要把在海外的推广做多一些,视频保持日更,文章要保持一周2篇,是我纯原创的写作,我不喜欢去抄别人的,也不喜欢让员工来代替我们写,他们一定是可以写的,但是写出来拍出来的口吻始终跟自己的风格不像,还是自己写好。
写作还有一个好处,不仅仅是锻炼自己的表达能力,也可以把事情和逻辑捋的更清楚,写永远比说很难,写作也比拍视频要难,这是难度最大的。
后来我在县城中心街上逛了一圈,该有的店铺门店其实也有了,像比较火的,喜茶、肯德基、瑞幸咖啡这些门店全部都开了,并且排队的人还不少。很多人以为县城的生活会非常落后,并没有。县城小,办事便捷,配套也很齐全,出门走两步就想到你需要的东西,高铁站,火车站,汽车站也都有,出行不成问题。
过年回家这样待一个礼拜还是蛮舒服的,好像度假休息一样。
下周五、六就开车回东莞了,继续回工厂做事做业务,新年已经定下来一个山西店铺展柜要做,还有一家东莞的等最后的设计稿定下来就可以安排开工了。
把品质提升到自己的行业的TOP1%,死磕全品质和设计感,逐步对标奢侈品的展柜和陈列道具,让客户有大品牌的展示效果和高性价比。
做了不称心的展柜,欢迎来鑫峰厂试试。
After I came back, I observe a phenomenon, how a street in the county jewelry store business is so good?
This afternoon we are shopping and find that the jewelry store business within the county is good
A total of one street, five jewelry stores, Chow Tai Seng, Lao miao Jewelry, ZLF, MINGR, such as these brands. Everyone back in the County Street to buy New Year's goods, it is very lively.
All said that the jewelry store business is not good, I see that in our county jewelry store is not affected, and the surrounding township, the town to buy jewelry in these jewelry shops.
This is also related to the monopoly of the region. The population base is not as large as that of first-tier cities, but there are still hundreds of thousands of people living here, and hundreds of thousands of the purchase price is also huge. This is the benefit of making consumer goods. Everybody needs it. Unlike us to do industrial products, in the world there is only part of the people need. But this part of the business, is also great, do not be greedy.
Last year, I remember a boss in shuibei called me back home to open a jewelry store and also taught me a lot of industry inside some tips.
It is a pity.
I just want to do a good factory, do a good display case, completely ignored his words.
Starting from this year, we will do more overseas promotion. The videos will be kept on a daily basis, and the articles will be kept at two articles a week. It is my pure original writing. I don't like to copy others' works, nor do I like to have employees write for us, they must be able to write, but the tone of their writing is always out of line with my own style. Writing by myself is best.
Another benefit of writing is that it not only helps you express yourself clearly, but it also helps you get things and logic straight. Writing is always harder than talking, and writing is harder than making videos, which is the hardest part.
Later, I walked around the Central Street in the county. Some of the shop stores have actually opened, like the more popular, HEYTEA, KFC, luckin coffee, these stores are all open. And the line is not just a few people. Many people think that the county life will be very backward, but not. County is small, but convenient. Supporting is also very complete, go out two steps to what you need. There are also high-speed railway station, train station and bus station. Travel is not a problem.
It's nice to go home for a week on New Year's Day. It's like a vacation.
I will drive back to Dongguan next Friday or Saturday, and continue to work in the factory. I have decided on a Shanxi store display case for the New Year, and another one in Dongguan will be ready when the final design is finalized.
To improve the quality of our own industry to the top 1% , all-out quality and design sense, gradually on the standard luxury display cabinets and display props, so that customers have a big brand display effect and cost-effective.
If you are not satisfied with the display case, welcome to try Xinfeng Factory.
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