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【200章娅妮说展柜】鑫峰展柜厂爆改100平街边珠宝店

这一位客户是来自包邮区江浙沪的,我们从2月2号加了联系方式之后,也没有过多的交涉,春节假期的原因,全国人民的心都放假了。

This customer is from the postal district of Jiangsu, Zhejiang and Shanghai. We have added contact information since February 2, nor too many chat. In the spring festival holiday, the hearts of the nation are on holiday.


QQ图片20240312192000.png


在2月19号,小姐姐又找我沟通,几分钟时间,转了5位数的设计费给我。

她说“看了你半个月的朋友圈,相信你们”。

行胜于言,唯有正心正念替客户办好事才是关键,让她不负所辜。

之前有别的公司已经出过一稿设计和平面,在网上我就不贴出效果图了,把平面图贴出来给大家看一下,再附上我们鑫峰展柜厂重新设计过的平面布局图。


In February 19, Miss and I communicaed. A few minutes time, she transferred a 5-figure design fee to me.


She said, “I've watched your circle of friends for half a month, and I believe you.”.


Actions speak louder than words. The only way to make her live up to her promise is to do a good deed for a client.


Before there are other companies have a draft design and graphic. I will not post the effect of the map online, just post the graphic paste for everyone to see, and then attach our Xinfeng Exhibition Factory re-designed the layout.


QQ图片20240312192008.png


QQ图片20240312192010.png


两个作品变化确实还蛮大的。


仓库压缩了,陈列改变了,客户就是感觉之前的陈列和设计太传统没有新意,所以这次给他改了一番。

1)客户问我们柜台是通柜还是节柜?我告诉她,节柜和通柜都各有好处,但是节柜的优点就是美观,放货量减少,通柜就可以多放货品,我们这家店就是以精致为主,不以放货量为优先考虑,美观的同时货品也够放。

2)注意看左上角和右上角的柜台拐角做的是圆弧型的,之前做的是直角,之所以这样设计是因为要弱化一下,还有一个作用就是跟空间结合,把墙体也做了弧形,两者在空间上与之相呼应。

3)仓库从之前的41个平方变到现在的20个平方,缩减了50%的面积。为何这样改呢,因为店面的位置有限,珠宝店租金都是寸土寸金的,要太大仓库就太浪费面积了,我们的原则就是仓库够用就行,把面积让给销售区,给仓库做了2个暗门,两边都可以进仓库,暗门也不影响美观。

4)把休息区去掉了,整个销售区是100个平方。客户也很奇怪,常规想法都是放个沙发让客户休息,其实现在的消费习惯跟以前有很大的不同,尽量让顾客坐在销售柜台前休息。

5)主通道过人的位置留了1.3米,这些都是经验所得,留太多了也是浪费,这样正好过人也可以放椅子。

这家店铺是一个街边店,街边店的流量没有商场里面的流量大,就需要我们在门口做点吸睛的东西,这个时候橱窗就显得比较重要,再者就是进门的位置不能太常规,不然就没办法打破传统店的印象。

进门的这个纵向视线里面,全部都是让顾客看到的是精品区,起到一个引流导向作用,中岛区在右边靠里的位置,这一块很重要,因为主要成交区在这一块,只要进来的顾客就会逼着他们围着店铺走一圈,走一圈看遍产品,一定有他想买的珠宝。

最后把收银台放在门口,结账的时候是需要等候的,这会产生一个聚集效应,自然而然就吸引到外面的顾客。

这是我们设计这张平面图的构思和idea,客户也一致通过,接下来5天就开始设计效果图。

做了不称心的展柜,欢迎来鑫峰厂试试。


The two works have really changed a lot.


The warehouse has compressed. The display has changed. The customer feels the previous display and the design is too traditional without new ideas, therefore this time we has changed a lot for him.


1) customers asked us whether the counter is open or closed? I told her that both cabinets have their own advantages. The advantages of the closed cabinets are aesthetic, less volume, and more goods can be put through the open cabinets. Our store is mainly exquisite, not the volume of goods for priority. It is beautiful while enough to put goods.


2) notice that the counter corners in the upper left and upper right corner are arcuated, while the counter corners were previously right-angled. The reason for this design is to weaken it. Another function is to combine with the space, and the wall is also made to be arcuated, and the two correspond to each other spatially.


3) the size of the warehouse has been reduced by 50% , from 41 square feet to 20 square feet. Why did we change it this way? Because the location of the store was limited, and the rent of the jewelry store was very high. It would be a waste of space if the warehouse was too big. Our principle was that the warehouse just be sufficient. We gave the area to the sales area and made two hidden doors for the warehouse. Both sides could enter the warehouse, and the hidden doors would not affect the beauty.


4) remove the rest area, the entire sales area is 100 square. Customer is also very strange. The conventional idea is to put a sofa for customers to rest. In fact, consumption habits are now very different from before, trying to let customers sit at the sales counter to rest.


5) the main passageway has 1.3 meters of overpass space. These are all lessons learned. Too much space is a waste of time.1.3 meters can pass the people while put the chairs.


This shop is a shop on the street. The flow of the street shop is not as large as that in the mall. We need to do something eye-catching at the door. At this time, the window display is important. Moreover the entering position could not be too conventional, otherwise can not break the traditional shop the impression.


Inside the vertical line of sight that entered the door, all the customers could see is the boutique area, which plays a role in guiding the flow. The Middle Island area is on the inner right. This area was very important, because the main transaction area was in this area, as long as the customer will be forced to come in around the shop to walk around. Walking around to see the product, there must be jewelry he wants to buy.


Finally, put the cash register at the door. When customers wait for the check-out, it creates a clustering effect that naturally attracts customers outside.


This is our idea and idea for the floor plan. The client agreed and started working on the renderings in the next 5 days.


If you are not satisfied with the display case, welcome to try Xinfeng Factory.

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