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星期六四川的老板发来消息问:
“我问个行外话,你们的展柜跟我在当地找几个木工做一些柜台,他有啥区别?”
这是一个好问题,这倒是提醒了我,不能总是站在自己的角度去思考问题,理应站在客户的角度去。客户很多是第一次制作,对展柜一无所知,第一次开店的概率很大。而我们天天接触展柜,觉得每个方面都简单不需要解释什么细节。
A boss from Sichuan on Saturday asked,
“I ask as a layman, what's the difference between your display case and the one I got from a local carpenter?”
This is a good question, which reminds me that we can not always stand in our own perspective to think about the problem. We should stand in the perspective of customers. Many customers are the first time to product, do not know any of the showcases. It is their first store. By the way, we contact the display case every day, feeling that every aspect is simple and do not need to explain the details.
四川的老总是做手表维修生意,以及想做中端品牌的销售,要开店做生意,必然要用到展柜,所以他在网上搜索就找到我了,还正好是专业做钟表展柜的工厂。
我明白客户他想知道的是,几千公里从外地做展柜这么远,它值不值得,区别是在什么地方,现在卖货客人一定是要货比三家的、甚至是四家五家。
首先南北方包括内地和沿海地区的工厂差异就很大,工人的制作效率,原材料的供应,以及对产品研发的程度。
举一个最简单常见的例子,广东的服务文化从饮食上就体现出来,无论我们是工薪阶层还是大老板,你是去高档酒楼吃饭还是路边大排档,店家都会递上开水把你的碗洗的干干净净,我刚到广东还不适应,吃个10块钱的炒粉都有这么高级的待遇,因此他们的饮食文化也影响到我们广东制造业的服务文化,这是刻在大脑里的,我们对食客都尚且如此,更何况对待自己的准客户呢?
所以找供应商最好是在广东省内珠三角一块,曾经和黑龙江那边的厂子有合作过,当时也是为了给客人节约运费,看看同行的制作水平,结果呢,大部分材料从广东运输过去,材料就耽误了一周,合作前签合同都说的天花乱坠的,一签合同后,完全抛弃了契约精神,忘记了之前答应的事情。
这还只是从工艺和原材料上的差异,还有技术和设备包括人工上的差别。我们厂积累了30年的经验,而且近30年来,迪士尼漫威、卡西欧、飞亚达等近百品牌,授权我们厂制作。
有几十家二小客户的企二代走过弯路,最终还是回到鑫峰定制展柜。一个行业得以存在几十年,一定有他们自己的秘诀和窍门,这不是新入行的工厂可以比的。
许多工艺在外地没有,能做且做的好的就是在东莞和深圳,技术上攻克难题的人才也都聚集在这儿,我们自己做就非常明白,就举一个最简单的热弯玻璃,在东莞光我们周边就几十家,我不是说他们每一家品质都很高,但是至少在需要的时候,可以及时提供,哪怕返工回炉重造也是便捷,一有偏差可以及时到工厂里现场解决问题。在外地可能就在省会城市才有这个工艺。
做了不称心的展柜,欢迎来鑫峰厂试试。
The boss in Sichuan is in the watch repair business, and wants to be a middle-end brand sales. To open a shop to do business, it is necessary to use the display case, so he searched on the internet and found me, a professional clock display case factory.
I understand that what he wants to know is, if thousands of kilometers from the field to do the display case so far is worth it. What is the difference. Nowcustomers must be to shop around, or even four or five.
First of all, the north and south, including the inland and coastal factories are very different, the production efficiency of workers, the supply of raw materials, and the degree of product research and development.
To give the simplest and most common example, Guangdong's service culture is reflected in food. Whether we are working-class people or big bosses, whether you go to a high-end restaurant or a street food stall, the shop owner will hand over the boiling water to wash your dishes clean. I was not used to it when I just arrived in Guangdong taht eating a 10-yuan stir-fried noodles have such high-class treatment. Therefore, their food culture has also affected our Guangdong Manufacturing Service culture, which is engraved in the brain. We are so for diners, let alone treat our prospective customers?
Therefore, the best place to look for suppliers is in the Pearl River Delta region of Guangdong province. I used to work with factories in Heilongjiang. At that time, I also wanted to save freight for my customers and see the production level of my peers. As a result, uh, most of the materials shipped from Guangdong so the material delayed a week. Before the cooperation signed the contract all said wonderfully, then they completely abandoned the spirit of the contract, forget the things promised before.
This is only from the process and raw materials. There are differences in technology and equipment, including artificial differences. Our factory has accumulated 30 years of experience, and nearly 30 years, Disney Marvel, Casio, Feyada and other nearly 100 brands, authorized our factory production.
There are dozens of small customers of the enterprise second generation to go through a detour, and eventually return to Xinfeng for display cases. An industry that has been around for decades must have its own secrets that no new factory can match.
Many processes are not available in other places. What can be done and also done well is that in Dongguan and Shenzhen. Talents who can solve technical problems are also gathered here. We know very well as we do it ourselves. Take for example the simplest heat-bent glass, there are dozens of them in Dongguan around us alone. I'm not saying that every one of them is of high quality, but at least they can provide it in time when needed. What's more, it is convenient to rework and remake, any deviation can be timely to the factory site to solve the problem. In other field there may be only in the provincial capital with this technology.
If you are not satisfied with the display case, welcome to try Xinfeng Factory.
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