所谓“经济学是经世济民的致用之学“。堂妹这个学期选修了《生活中的经济学》这门课。顾名思义，讲的是经济学在生活中的应用。

前几天她上了这门课的第一节课，老师提到了选择。老师说大家选修这门课肯定都是权衡利弊，出于种种原因的，要么是为了得到这1.5个学分，要么是为了学习经济学知识，总之，大家都是通过博弈和选择才选择了这门课。这句话一下子点醒了堂妹。 堂妹豁然开朗，跟我分享了这件生活中的小事。

The so-called"Economics is the application of the economy of the people." This semester my cousin took the elective"Economics in life." As the name implies, it is about the application of economics in life.

She had her first class the other day and the teacher mentioned options. The teacher said that everyone is taking this course to weigh the pros and cons, for various reasons, either to get the 1.5 credits, or to learn about economics, in short, everyone chose this course through game and choice. This sentence suddenly awakened my cousin. My cousin opened her eyes and shared with me the small things in her life.

这个选择就是经济学在生活中的反映。也让我联想到了我们工厂

像我们工厂选择做自动化，推动工厂创新，而非一心想着赚钱，省钱，就是我们鑫峰厂的选择。我们出于低成本、高效率、长寿命的初衷去做这件事，让客户不至于“新三年，旧三年，缝缝补补又三年“，而是”九“年后仍崭新如初。看起来一次性成本投入多了，但对于我们来说，平摊到十几年二十几年却很少，对于客户来说，平摊到这”九“年也很少。可谓是高性价比。

逐步对标奢侈品展柜、陈列道具的品质和设计感，夯实百强品牌的供应商地位，让客户有奢侈品的展示效果和高性价比，成为展柜和陈列道具的一线网络品牌。把制造质量提高到可以对标国际一线，再次也是国内一线，低于这种标准的展柜就不制作。

This choice is a reflection of economics in life. It brought me to our factory.

Like our factory choice to do automation, to promote factory innovation, rather than thinking about making money, saving money, is our Xinfeng Factory Choice. We do it for the sake of low cost, high efficiency and long life。 Let customers not“New for three years, then old for three years, end sewing and mending for three years”, but "Nine" years later is still new. It looks like a lot of one-time costs, but for us, spread to more than a decade is very little. For customers, spread to this “Nine” years is also very little. It can be described as high cost-effective!

Gradually on the standard luxury display cabinets, display props quality and design sense, strengthen the top 100 brand supplier status, so that customers have a luxury display effect and cost-effective, become the first-line Network brand of display cabinets and display props. To improve the quality of manufacturing to the standard international first-line, at least is also a domestic first-line. We don't make display case below this standard.

哪怕这样做，工厂需要付出更多的成本，工人老是抱怨难以制作，还是要坚持自己的想法，逐步地少人化自动化。

实际上，这样的选择让我们从一开始就放弃了很多客户，但是把制造质量和成本提高以后，反而赢得了不少回头客。

机会成本看似很高，实际上以后所带来的效益远远不止这机会成本。赚钱很重要，但是不能着急，把接的每一笔订单做好交付，把制作质量提高到TOP1％，把所有的细节都做到位，怎么还会缺订单呢？

我们鑫峰厂已有30多年，都是做类似于卡地亚品质的展柜和道具，现在像我们这样的工厂很少的。30年都是做高标准的展柜，而且工厂有专业的全职设计师10个。我们不做便宜的展柜，当然，我们也不做差的展柜。

做了不称心的展柜，欢迎来鑫峰厂试试。保证货真价实，名不虚传，物超所值。

Even if it costs the factory more and the workers complain that it is difficult to make, we will stick to our ideas and gradually automate.

In fact, this choice let us from the beginning to give up many customers, but the manufacturing quality and cost increases, but instead won many repeat customers.

The opportunity cost may seem high, but in fact the benefits will go far beyond that. Making money is important, but do not worry. If we take each order well enough, do a good delivery and make the manufacturing quality to the top 1% , how can there be a lack of orders?

We Xinfeng Factory have more than 30 years, are making showcases and props similar to the Cartier quality. Now such as our factory few. 30 years are to do high standard display case, and the factory has 10 full-time professional designers. We do not make cheap display cases, of course, we do not make poor display cases.

If you are not satisfied with the display case, welcome to try Xinfeng Factory. Guarantee that the real thing, the name is worth it, value for money.