会遇见很多客户，找熟人制作了展柜，得到了一批不尽人意，甚至可以说是做毁了的展柜。无奈之下，只能自己吃哑巴亏，要不就用上这批不喜欢的展柜，要不就自己亏钱，再去寻觅展柜厂，另做一批展柜。

I will meet a lot of customers, looking for acquaintances to make the display case, got a batch of unsatisfactory, even can be said like destroyed display case. In desperation, he had no choice but to suffer in silence. He could either use the display cabinets that he did not like, or lose money and then look for a display factory and make another batch of display cabinets.

在国内甚至全球，要想做高端展柜和展示制品的，还得看珠三角这一块，大部分产业高端制品供应商都在这里，我相信一分价钱一分货，单看价格肯定会高很多，但是1分价钱3分性能，还贵吗？

In China awnd even around the world, if you want to make high-end display cases and display products, you have to look at the Pearl River delta area. Most of the high-end suppliers of industrial products are here. I believe that you get what you pay for. Seeing the price alone will certainly be much higher, but the price of 1 cent is 3 cents performance, also expensive?

有些网友不找我们买展柜，不是因为展柜不好，是因为自己口袋里预算有限，就好比我们去买一张办公桌一样，天然大理石的台面，一万块一张，可是我的预算只能买3千的，所以没办法，买了张岩板做的，那是我自己太穷，不是大理石台面的办公桌不好。

Some netizens don't ask us for display cases, not because they are bad, but because they have a limited budget in their pockets. Just like when we buy a desk, a natural marble table needs 10,000 yuan a piece, but we can only buy 3,000. So no way, we bought a slate. That is my own poor, not marble desk is not good.

客户也是一样，既然我们是针对高端奢侈品用户做展柜生意，这样的客户第一是付得起款，第二是对品质有极高要求，他们花钱想找好的厂家，但是往往这样顶尖的厂家是不多的，2%&80%定律就是这样，好的工厂就是2%，但是同质化的厂家占据了绝不多数的80%。

The same is true for customers. We are dealing with high-end luxury users in the display case business. Such customers first can afford to pay, and second, they have very high requirements for quality. They want to find good manufacturers, but often such a top manufacturer is not many. 2% & 80% law is the case. The good factory is 2% , but the homogeneous manufacturers accounted for the vast majority of the 80% .

所以我们对自身工厂制作出来的展柜品质也是极高要求，做不好就反复重复做，无论如何都要做到最好，后来师傅都慢慢适应了这样操作，做出来的展柜自然而然就好了，当然也交了许多“学费”咯。

Therefore, the quality of the display case made by our own factory is also extremely high. If we can not do it well, we will do it repeatedly. We must do our best no matter what. Later, the master has gradually adapted to this operation, making out better display case naturally. Of course, they also paid a lot of“Tuition” ha.

我告诉自己，越是压力大的时候，越要学会沉住气，熬得住就出众，熬不住就出局，成功靠的不是豪言壮语，而是脚踏实地的持续不断的努力。

I told myself that the more stressed I was, the more I had to learn to be patient. If I could stand it, I would excel. If I couldn't stand it, I would be out of the running. Success depended not on rhetoric, but on the constant efforts of the Down to Earth.

也很庆幸戴口罩这3年听取了我老师的建议，不做赊账生意，不做比价生意，不做穷人生意。

I was also very glad to listen to my teacher's advice in the three years of wearing masks. Do not do credit business. Do not do price comparison business. Do not do poor business.

他告诉我，什么叫客户呢？

He told me what a client is?

一是付得起款，二是对品质有极高的要求。二者顺序不可颠倒，现在太多的人想用白菜价买到好货，这是不可能的，低价就是低价，不存在低价的性价比，只有在高价的情况下，才有性价比这个概念。对品质要求高，付不起款的也不行，这种客户毅然放弃。

One is to be able to pay, and the other is to have very high quality requirements. The order of the two could not be reversed. Too many people wanted to use the price of cabbages to buy good goods. That was impossible. A low price was just a low price. There was no such thing as a low price performance-to-price ratio. Only when the price was high did the concept of a performance-to-price ratio emerge. Having high quality requirements, but can not afford to pay the money is not good customer who we give up resolutely.

工厂长久的经营下去才是硬道理，把制造质量提高到对标全球一线品牌，最次也是国内一线品牌，一件事情，坚持做了3天，是心血来潮，坚持了3个月，是刚刚商场，坚持了3年，才算得上是事业，那我们鑫峰展柜厂从事珠宝和钟表的展柜制作和道具制作已有30多年，踩的坑和积累的经营在业内也可数得上前三。

The factory's long-term operation is the hard truth. To improve the quality of manufacturing to the standard global first-line brands, at least to the most domestic first-line brands is what we pursue. 　　Keep doing one thing for three days is on a whim. But to three months, it's just a mall. It's only a career after three years of persistence. Our Xinfeng Display Factory has been engaged in jewelry and clock display case making and prop making for more than 30 years. The number of potholes and accumulated businesses in the industry can also be counted in the top three

接下去30年，我们也会正心正念做好展柜和陈列道具，夯实百强品牌供应商的地位。

For the next 30 years, we will also focus on doing a good job of display cabinets and display props, consolidating the status of the top 100 brand suppliers.

做了不称心的展柜，欢迎来鑫峰厂试试。

If you are not satisfied with the display case, welcome to try Xinfeng Factory.