俗话说“佛要金装，人要衣装”，这句话在商场上同样适用。商品只要采用深得人心的包装，就可以提高其身价，促进其销售。

As the saying goes, “Buddha to gold, people to clothing”, this sentence also applies in the market. As long as the use of popular packaging on goods, you can improve their value, to promote their sales.

四川出口的大理石健身球，美观光滑，用硬纸盒包装，每副只卖3.5美元，改进成惯用的高级工艺缎面装饰的硬盒包装，每副提高到6美元。

The marble fitness balls exported from Sichuan, beautifully polished and packaged in cardboard boxes, sell for $3.50 each. But when they have been modified to the usual high-tech satin-trimmed boxes, they sell for $6 each.

天津出口的人工吹制高脚酒杯，经新西兰百货公司重新按当地人的习惯精心包装后，售价比原普通包装高出一倍多。

The hand-blown goblets exported from Tianjin were carefully repackaged according to local customs by department stores in New Zealand and sold for more than double the original price.

河南的蒜苗曾以每斤0.3元出口日本，日商改为100克小袋的精致的符合日本人心理的包装后，每公斤出售价高达10元。

Henan garlic seedlings were exported to Japan at 0.3 yuan per kilogram. Japanese traders changed to 100 grams of small bags of exquisite Japanese psychological packaging, each kilogram sold for up to 10 yuan.

成功的包装和成功的商标一样，都是在用无声的形式向消费者讲故事。它可以以漂亮的外表令人赏心悦目，起到“先入为主”的作用，而且能够形象直观地反映出商品的外形和种类，并间接反映商品的潜在效果。

Successful packaging and successful logo, are in the form of silent to tell the story to consumers. It can be a beautiful appearance to be pleasing to the eye, play a“Preconceived” role, and can be a visual reflection of the shape and types of goods, and indirectly reflect the potential effect of goods.

消费者购买商品，是为其使用价值，而不是为其包装，但为什么在购买决策时会出现这种情况呢？

Consumers buy goods for their use value, not for their packaging, but why does this happen when it comes to purchasing decisions?

其实客户购买商品，颇有点像相亲——首先给人的第一印象，是对方的外貌及言谈举止。同样，商品给消费者的第一印象，也不是他的内在质量，而是它的外在包装。商品的包装漂亮，不仅能吸引顾客，还能在其心里激起快感，产生购买欲望。反之，内在质量再好，亦会因消费者对它的第一印象不佳而生厌。

In fact, when customers buy goods, it is rather like a blind date-the first impression is the other person's appearance and demeanor. Similarly, the first impression of a product to the consumer is not its internal quality, but its external packaging. The beautiful packaging of goods, not only to attract customers, but also in their hearts to stimulate pleasure, the desire to buy. On the other hand, though the internal quality is good, the consumers'first impression on it is not good and they tired.

包装对于商品，却有一定的关联——包装的好坏大体与商品的等级成正比。商品包装精致与否，体现着商品的整体水平。商品借助于包装向消费者显示其身价，消费者则凭借包装来判断商品的等级。若消费者购买商品是为了用来送礼，则对包装所显示的“身价”“等级”更为器重，就是多花几元甚至几十元，只要能收到“送者大方、受者高兴”的效果，亦无不欣然而购之。

Packaging for goods with a certain correlation-the quality of packaging is generally proportional to the grade of goods. The delicacy of commodity packaging reflects the overall level of commodities. Goods with the help of packaging to consumers to show their status, consumers with the packaging to judge the grade of goods. If consumers are buying goods to be used for gifts, then the packaging shows the“Value”“Grade” more value, is to spend a few yuan or even dozens of yuan, as long as you can receive the“Generous, happy recipient” effect, there is very gladly buy it.

有位朋友在四川开鞋店，有次进了一批旅游鞋，品牌有“奇安特”“十佳”“IVIS”，鞋子质量差不多，可是“IVIS”很快售光了，其余两个牌子不景气，经过调查才发现，顾客对“IVIS”的包装盒子很感兴趣，十分显眼，很受顾客欢迎。

One of my friends opens a shoe store in Sichuan. Once he bought a batch of sneakers, brand“Chiant”, “Top ten”, “Ivis”, shoes of similar quality, but“Ivis” quickly sold out, the other two brands are bad to sell. Only after investigation, he found that customers are very interested in the“Ivis” packaging box, very conspicuous, very popular with customers.

就像买珠宝和手表一样，不仅仅买个物品，他们的包装盒有时候也是一件精美的礼物，放在梳妆柜上也是装饰品，自然会受欢迎，可想而知，包装做的好对销量也有影响。

Just like buying jewelry and watches, not only do they buy an item, their box is sometimes a beautiful gift, and it is also a decoration on the dresser, so you can imagine that it will be popular. Good packaging also has an impact on sales.

要做珠宝的包装盒，不妨来鑫峰厂试试。

To do jewelry box, try to Xinfeng Factory.