3月19号在小红薯一个客户给我留言：

“展柜出口运费会不会让很多海外客户望而却步？”

我看了眼她的IP地址确实是在美国，很多像这样在海外的客户无论是华人还是外国人都有实际的采购需求，他们在海外也是开珠宝零售店的，到一定时间就需要更换装修更换珠宝展柜和陈列道具。

我一直认为现在物流系统这么发达，不会再有人担心这种运输问题了。往往就是这样，惯性害死人，我以为的只是我以为，要站在客户的角度上去考虑问题。生产工厂在中国东莞，但是客户所在地是在美国，她也是第一次制作，自然会有很多顾虑，首先担心的就是运输问题，无论工厂做的好不好，要先能运输到客户店里。

2020年，有一批珠宝展柜发到菲律宾的，王小姐是广东人很早之前到菲律宾去开珠宝店，她们家据说也是世代做珍珠、彩宝这一块。她是属于老店开了10年，现在要在商场里面开一家新店，新店的设计方案也由当地的设计师出好了，客户就拿着图纸找了当地的装修公司。

装修公司可以起到什么作用呢？我真不建议大家做“全包”，现在都是大家各自做自己擅长的部分，最终要把呈现效果做到最佳。装修团队他们可以把现场的基装、天花、地面、隔墙、水、电路都做好，但是店铺里面的软装部分是没办法在现场生产的，例如沙发、地毯、木作墙柜、珠宝展柜、橱窗、门窗等等这些有很多特殊性都要在工厂制作好运过去。

所以客户就单独找到生产展柜的工厂，我们鑫峰展柜厂就是一家成立了30多年，而且都是生产类似于卡地亚、宝格丽这样的奢侈品展柜和陈列道具的工厂。王小姐当时也是通过网络跟我沟通，发了效果图给我看，她看了我很多的视频，那跟中了毒一样，不下单都不行，当然啦，我也是一直正心正念对待客户，我们提供的好服务，远比你想象的要好的多，在我们厂制作过展柜的客户就深有同感。

全款下单大约30天之后，20多米柜台就已打包好，这时有两个选择，客户可以选择让我来替她找货代（我厂也有长期合作的货代公司），他们公司就很熟悉我厂里这种货物的特殊性，不容易被海关扣下，还有一个选择就是客户自己找货代，她也有其他采购的装修材料要一起运，两种方法都可行，最后我是把展柜做好出口包装送到她指定的港口仓库，差不多到这就结束了。

其实全程都是物流公司在起作用，而且船运费是便宜的不行，只占制作费用和装修费用的很小部分，不妨找鑫峰展柜厂小试一单，远比你想象中还要简单可靠。

On March 19th a client at Xiao Hongshu, a APP in China, left me a message:

“Will the export freight of display cases deter many overseas customers?”

I took a look at her IP address, which is indeed in the United States. Many customers like this overseas, whether they are Chinese or foreigners, have actual purchasing needs. They also open jewelry retail stores overseas, to a certain time will need to replace decoration replacement jewelry display cabinets and display props.

I always thought that now the logistics system is so developed, no one will worry about this kind of transportation problem. Often is like this, inertia killed people. I thought is only I thought. We need to stand in the customer's perspective to consider the problem. The production plant is located in Dongguan, China, but the customer is located in the United States. It is also her first time producing. Naturally, she will have many concerns. The first concern is the transportation problem, regardless of whether the factory is doing well or not, it should be shipped to the customer's store first.

In 2020, a group of jewelry display cases were sent to the Philippines. Ms. Wang, who is from Guangdong Province, went to the Philippines a long time ago to open a jewelry store. It is said that her family has been making pearls and colored jewelry for generations. She belongs to the old store opened for 10 years, and now to open a new store in the mall, the design of the new store by the local designer out. The client took the drawings to find the local decoration company.

Decoration company can play what role? I really do not recommend to do “All-inclusive”. Now everyone do their own good parts, and ultimately have the best performance. The decoration team could finish the basic installation, ceiling, floor, partition wall, water and electric circuit on the spot, but the soft installation part inside the shop could not be produced on the spot, such as sofa, carpet, wooden wall cabinets, jewelry display cabinets, windows, doors and windows, etc. . These have a lot of particularities so they need to make in the factory and deliver.

So the customers find the factory which produces the display case separately. Our Xinfeng Display Case Factory is a factory which has been established for more than 30 years, and we are factory that produce luxury display cases and display items like Cartier and Bulgari. At that time, Miss Wang also communicated with me through the Internet and sent me a rendering. She had seen many of my videos, and it was like being poisoned. She could not but place an order. Of course, I had always treated my clients with integrity, the good service we provide is much better than you think. The customers who have made the display case in our factory feel the same way.

About 30 days after the order, more than 20 meters counter has been packed. At this time there are two options, customers can choose to let me find forwarders for her (our factory also has long-term cooperation forwarders) , their company is already very familiar with the particularities of this kind of goods in our factory. It was not easy to be detained by the customs. Another option was for the customer to find a forwarder herself. She also had other decoration materials that she purchased to ship together. Both methods were feasible. Finally, I finished the display case for export packing and sent it to her designated Port Warehouse, which was almost finished.

In fact, the entire process is the role of logistics companies, and shipping costs are cheap, only a small part of the production costs and decoration costs. How about finding a small trial in Xinfeng Display Factory , it's much simpler and more reliable than you think.