昨天晚上实在太困了，一到周日，人就比较懒惰，把视频和文章发了之后，就不想管工作的事，但是周日也加了6个新客户，放到星期一再说吧。

直播到十点半，一下播洗个澡倒头就睡，睡到早上6点55分才醒。近两年开始，很少有睡够8小时的时候，做展柜业务之后，总有一根弦绷着，告诉我要早点醒来。

昨晚在直播间，我记得有2个要做木盒的网友问了一句，问我们做不做手表的包装盒，我现在记不得名字了，应该当时就让他们在后台给我留言一下号码的，不过也没事，我隔天就播，他们还是会看到我的。

其实我们鑫峰展柜厂不仅做手表、珠宝、博物馆的展柜，也做陈列道具、木质包装盒、摇表器，这样的工厂，在国内应该很难找出第二家了。在97年开始办厂的时候，就是以做陈列道具和包装盒起家，过了十来年之后才开始加入展柜项目。我还记得我小学的时候，也经常去做这些包装盒的内饰，帮忙做内饰，这是纯手工活，只要大人告诉你这个怎么做，简单的工序我们也可以做。

说起来，我这还是从小培养的，应该很有发言权。

那时候的盒子特别简单，客户也没有特别严格的要求，市场生意也特别好，只要是个盒子给出去就行了，随着市场经济的变化，现在的包装盒可能比内里的货品还要高档几倍。“面子工程”非常重要。尤其珠宝、手表都是奢侈品，富婆们的最爱，没有一个高档包装是不行的。

我今年写过一篇公众号《给消费者讲述关于包装的精美故事》，天津出口的人工吹制高脚酒杯，经新西兰百货公司按当地人的习惯精心包装后，售价比原普通包装高出一倍多。

其实客户购买商品，颇有点像相亲——首先给人的第一印象，是对方的外貌及言谈举止。同样，商品给消费者的第一印象，也不是他的内在质量，而是他的外在包装。商品的包装漂亮。不仅能吸引顾客，还能在其心里激起快感，产生购买欲望。反之，内在质量再好，亦会因消费者对它的第一印象不佳而生厌。

买珠宝和手表一样，不仅仅买个物品，他们的包装盒有时候也是一件精美的礼物，放在梳妆台上也是装饰品，自然受欢迎，所以啊，包装盒做得好，对销量有提升作用。

直播间是个特别好跑业务的地方，也是我学习的地方，客户有什么问题会直接在直播间提出，我可以当面解答，真的我也不懂的，我就下播去做功课，去问师傅。

半个小时有179个人看过我直播，已经非常不得了了，线下去跑客户，半个小时还没出东莞。

做了不称心的展柜，欢迎来鑫峰厂试试。

Last night I was really too sleepy. In Sunday, people will be lazy. After posting the video and articles, I did not want to take care of the work, butstill added 6 new customers on Sunday. Let's wait until Monday.

Live until 10:30, the next broadcast shower head to sleep, sleep until 6:55 am to wake up. For recently two years, I rarely sleep enough 8 hours of time. After doing display business, there is always a string tense, telling me to wake up early.

Last Night on air I remember that there were two netizens who wanted to make wooden boxes and asked, “Do you make watch boxes?” Now I can't remember their name. I should have asked them to leave me a message with their number backstage, but it's okay. I'll do it the next day, and they'll see me.

In fact, our Xinfeng Display Factory not only make watches, jewelry, museum display cases, but also do display props, wooden boxes, watch shake, such a factory, in the country should be difficult to find the second. In 1997, when the factory started, we was to do display props and boxes to start, after more than 10 years before starting to join the showcase project. I remember when I was in primary school, I often went to do the interior of these boxes. To help with the interior, this is pure manual work, as long as the adults tell you how to do this, simple process we can do.

Speaking of which, I was trained from a young age, should have a say.

At that time, the box was very simple, the customers did not have particularly strict requirements, and the market business was also very good. As long as the box was given out, it would be fine. With the changes in the market economy, today's boxes may be several times more expensive than the goods inside. “Face engineering” is very important. In particular, jewelry, watches are luxury goods, rich women's favorite, no one is not a high-grade packaging.

This year, I wrote an article titled“Telling consumers a beautiful story about packaging”. The hand-blown wine glasses exported from Tianjin were carefully packaged by the department store of New Zealand according to the local people's habits, the price is more than double that of the original ordinary packing.

In fact, when customers buy goods, it is rather like a blind date-the first impression is the other person's appearance and demeanor. Similarly, the first impression of a product to the consumer is not its internal quality, but its external packaging. The goods are beautifully packaged. Not only can attract customers, but also in their hearts to stimulate pleasure, the desire to buy. On the other hand, the internal quality is good, but also because the first impression on it is not good and the customers will be tired.

Buying jewelry and watches are the same thing. Not only do they buy an item, but their box is also sometimes a beautiful gift. It is also a decoration on the dresser, so it is naturally popular. So, ah, if the box is well made, it will increase sales.

The live broadcast room was a particularly good place to run business, and it was also a place where I studied. If a client had any questions, he would directly raise them in the live broadcast room. I could answer them face-to-face. If I really did not understand them, I would just stop the broadcast and ask the master.

Half an hour there are 179 people have watched me live. How extraordinary！ If we run customers under the Internet, half an hour we has not left Dongguan.

If you are not satisfied with the display case, welcome to try Xinfeng Factory.