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【230大小姐说展柜】一上来急吼吼一开口就问展柜价格的,99%都不会成交

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业务做多了以后发现,经常会遇到这种情况,10个人有9个人一开口就问价格的,每当你直接报价,百分百的客户都说“太贵了”,然后中断咨询。


我自己来分析一下客户的情况和心理是什么样子的。


第一种是这种客户几乎就是让你来陪衬,因为他想确认这个产品的价格和大概范围,其实他已经选定了供应商,所以不管你究竟是便宜了还是贵了,他一律回答你太贵了。


第二种情况是,他对你什么也不了解,一点信任都没有的,这跟你平时的输出有关系,他反正看到你了嘛,就问一下,因为你就是一个仓库一堆货,那他不问价格问什么呢?你这是逼着客户跟你谈价格,他对你什么都不知道,看了你发的东西,还是没有建立起信任,就把你当成一个陌生人,这样交流怎么会交流的好呢?


第三种是客户在货比三家的过程中。先问了你一遍,再去对比了一圈,然后又回到你工厂来咨询。他觉得你还可以的,你发布的信息和你平时的“所作所为?让他回心转意了,想找你做展柜,也可以说是建立起了一点信任感,把你当作一个基本要交易的对象,或者是默认的首选对象。


前面两种情况,我一报价就凉凉了,怎么可以直接报价呢?一报价客户就跑了。


首先,展柜是一个工业品,不是像矿泉水、方便面这样的东西,随便有一个标准价格,展柜的价格关乎制作的全面质量,在双方不了解情况下报的价格,那是对彼此都不负责任,失败率可达99%,一定见光死。但是也不要跟客户争锋相对,要回答客户问题。我一般都会了解客户情况,他的使用场景是怎么样,他的要求是高级还是低级,这个要弄清楚,不过我们是不做穷人生意的。


我做的展柜都是以产品质量要求高的客户为主,我们工厂近30年来,制作了迪士尼漫威、卡西欧、飞亚达等近百个品牌,我们不是一个不负责任的小工厂,也不是一个不负责任的人,做了一单就跑路。


近百个品牌都是授权我们工厂定制的展柜和陈列道具。是授权,不是仿大牌,有很多公司做高仿定制找我们做一些陈列道具,但是我一律都拒绝了,不搞歪门邪道的小动作。


既能做钟表、珠宝、博物馆等展柜,又能做陈列道具的工厂,国内没有第二家。


这么多年来,鑫峰厂一直坚持两条腿走路,两个产品都没有放弃,一个工厂能存活30年没有倒闭,毫无疑问一定是有自己对工艺独有的窍门和秘诀的。沉淀了30年,供应体系也是我们独有的优势。


我们工厂还拥有自己的设计师团队,这在业界也许难找第二家,每年原创几十款展柜和道具。在工厂拥有自己自主设计研发的团队,这真的是很少很少的,大多数同行工厂只是有一个拆解图纸的绘图员,而不是设计展柜形象的设计师。


我们秉持正心正念做生意做展柜,把全面质量提高到国内一线水平,甚至有个别展柜对标了全球一线品牌的制造质量,质量好了,价格自然也是贵的。


做了不称心的展柜,应该来鑫峰厂试试


After doing more business, I found that often we will encounter this situation that 9 out of 10 people asked the price at first. Whenever you directly quote, 100% of the customers say“Too expensive”, and then interrupt the consultation.


I come to analyze the customer's situation and what is the psychological look


The first is that this kind of customer almost makes you stand out, because he wants to confirm the price and the general range of this product. In fact, he has already selected the supplier, so whether you are cheap or expensive, he invariably replied that you were too expensive.


The second situation is that he doesn't know anything about you and doesn't trust you at all. This has something to do with your usual output. He saw you anyway, so he just asked, because you are just a warehouse full of goods, well, why would he ask if he didn't ask the price? You are forcing the client to talk to you about price, he does not know anything about you. After reading your post, he did not build any trust, just like you as a stranger. This communication will be good communication?


The third is the customer in the process of comparison. First asked you once, then went to compare a circle, and then came back to your factory to consult. He thinks you're okay. What you post and what you normally do urge him to change his mind and come to you for a display case. It can also be said to build a bit of trust, treat you as a basic transaction object, or the default preferred object.


In the first two cases, it will fail as soon as I quote. How can I quote directly? The client ran away as soon as the quotation was made.


First of all, the display case is an industrial product, not something like mineral water or instant noodles with a random standard price. The price of the display case is related to the overall quality of the production, and the price quoted when is unknown to both parties is irresponsible to each other, the failure rate can reach 99% , must die when under the light to die. But also do not compete with the customer, to answer customer questions. I usually know the customer, how he uses, whether his request is high or low. These should be clear, but we will not do poor business.


I do display cases are to product quality requirements of customers. Our factory in nearly 30 years has done the production of Disney Marvel, Casio, Feiyada and other nearly 100 brands. We are not an irresponsible small factory, nor is it an irresponsible person to do a single run.


Nearly 100 brands are authorized to our factory custom display cabinets and display props. It was an authorization, not an imitation of a big name. Many companies wanted us to make some display items copying luxury, but I refused all of them. I would not do any dirty tricks.


Not only can do clocks, jewelry, museums and other display cabinets, but also can do display props factory, there is no second in China.


For so many years, Xinfeng factory has insisted on walking on two legs, not giving up on both products. If a factory can survive for 30 years without closing down, there is no doubt that it must have its own know-how and secret. Precipitation of 30 years, the supply system is our unique advantage.


Our factory also has its own team of designers, which in the industry may be difficult to find a second. Every year with dozens of original cabinets and props. There are very few factory with independent design and development teams. Most of the other factories only have a draftsman who takes apart the drawings, not a designer who designs the image of the display case.


We do business with mindfulness to do display cases, to improve the overall quality of domestic first-line level, and even a few display cases against the global first-line brand manufacturing quality. With good quality, the price is naturally expensive.


If you are not satisfied with the display case, welcome to try Xinfeng Factory.


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我是展柜大小姐章娅妮,来自东莞鑫峰展柜厂,30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。


100多个国内外品牌授权我们厂制作展柜和道具,虽然我们贵一点,但是品质堪比卡地亚。


既能做钟表、珠宝、博物馆等展柜,又能做陈列道具的工厂,这样的工厂,在国内没有第二家。


我已经用自己的姓名“章娅妮”注册了展柜品牌,这代表了我此生不转行。


做了不称心的展柜,应该来鑫峰厂试试。


I am Zhang Yani, the esteemed lady of the showcase industry, representing Dongguan Xinfeng Showcase Factory. For 30 years, our factory has specialized in crafting luxury showcase displays and props akin to those found in Cartier.


With over 100 domestic and international brands authorizing us to produce their showcase displays and props, our products may be pricier, but our quality rivals that of Cartier.


Our factory is unparalleled in China, as we are capable of fabricating both showcase displays for watches, jewelry, and museums, as well as various display props.


I have registered the showcase brand under my own name, "Zhang Yani," signifying my unwavering dedication to this industry.


If you are not satisfied with the display case, welcome to try Xinfeng Factory.


手机/微信:17688026138


联系人:章娅妮


地址:广东省东莞市企石镇永发工业区环企大道42号之一


Mobile/WeChat: 17688026138


Contact Person: Zhang Yani


Address: No. 42-1, Huanqi Avenue, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province



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