100个电话中有101个都会问：

“你这个展柜多少钱，你这个道具多少钱”

“你总有一个价格吧？”

这也不怪他，打给我纯粹就是为了问一个价格，并没有从我这儿采购的意愿，由于客户对我没有基本的信任，反而对我的警惕性很高，这不是他故意要这样做，而是人的本能对陌生的人都是要保持警惕的。

所以大多数打进来的电话，一定没有亲切感，都是冷冰冰的，甚至连最起码的礼貌都没有，我倒是没有觉得此人就怎样怎样，因为我们自己对待陌生人也是这样的。

展柜是一个工业品，不是像矿泉水、方便面，有一个标准价格，展柜的价格关乎制作的全面质量，在双方不了解情况下报的价格，那是对彼此都不负责任，失败率可达99%，一定见光死。

我们工厂近30年来，迪士尼漫威、卡西欧、飞亚达等近百个品牌，都是授权我们工厂定制的展柜和陈列道具。注意，是授权，不是仿大牌，有很多公司做高仿定制找我们做一些陈列，但是我一律都拒绝了，不搞歪门邪道的小动作。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，国内也许没有第二家。这么多年来，鑫峰厂一直坚持两条腿走路，两个行业都没有放弃。

我们工厂还拥有自己的长期设计师团队，这在业界也许难找第二家，每年原创几十款展柜和道具。在工厂拥有自己自主设计研发的团队，这真的是很少很少的，大多数同行工厂只是有一个拆解图纸的绘图员，而不是设计展柜形象的设计师。

做了这么多年展柜，我发现对装修和展柜有要求哪怕制作费用比较高的老板，生意普遍都比较好，反而是那些要求低的客户，这3年黑天鹅生意够呛。展柜是在你的准客户和你卖的产品之间接触最近的一个东西，很多客户进店隔着展柜观看你的产品，钟表珠宝少则几千几万元多则几十上百万元，所以展柜的高标准更显得尤为重要。你的展柜细节做的都一塌糊涂的，人家怎么看待你的产品？

3年黑天鹅过去，反而我们展柜生意还稳步前进了一些，我们一个70人小工厂，国内经济国际经济对我们真的没啥影响的。但是多做了一些展柜上的研发和创新，而且工厂是严抓了生产质量，你想想，质量差还要做高价格，还要做好业绩，这有可能吗？神仙都没办法吧，如果我们老板连自己能控制的生产质量都不注重，企图想赚钱，这有可能吗？只会卷入跟同行无休止的价格战之间去。

我正心正念做生意做展柜，把全面质量达到了国内一线水平，甚至有个别展柜对标了全球一线品牌的制造质量，质量好了，价格自然也是贵的。

别人做不好的展柜，应该来鑫峰厂试试。

101 out of 100 calls ask:

"How much is your display case? How much is your prop?"

"You have a price, don't you?"

It was not his fault either. He called me purely to ask for a price and did not have the intention to purchase from me. Since the customer did not have basic trust in me, he was on high alert to me. This was not his intention to do so, it is human instinct to be wary of strangers.

So most of the calls that came in must have been cold and unfriendly, not even the least bit polite. I don't think this person would be bad, because that's how we treat strangers ourselves.

The display case was an industrial product, not like mineral water or instant noodles. There was a standard price. The price of the display case was related to the overall quality of the production. It was irresponsible for both parties to quote the price without knowing the condition. The failure rate can reach 99% , must die when under the light.

Our factory nearly 30 years, Disney Marvel, Casio, Feyada and other nearly 100 brands, are authorized to our factory custom display cabinets and display props. Note that it is authorized, not imitation brand, there are many companies do high imitation custom asked us to do some display, but I have all refused, do not engage in dirty tricks.

Not only can do clocks, jewelry, museums and other display cabinets, but also can do display props factory, domestic may not have a second. For so many years, Xinfeng factory has insisted on walking on two legs, both industries have not given up.

Our factory also has its own long-term designer team, which may be difficult to find a second in the industry. Every year with dozens of original cabinets and props. There are very few factories having independent design and development teams. Most of the other factories only have a draftsman who takes apart the drawings, not a designer who designs the image of the display case.

After so many years of display cabinets making, I found that the boss who have high requirements for the decoration and display cabinets even if the production costs will be higher, will get better business,generally. But those customers with low requirements maybe fail in the three black swan business years. The display case is the closest thing between your prospective customers and the products you sell. Many customers come into the store to look at your products through the display case. Watches and jewelry can cost as little as thousand Yuan and as much as million Yuan, therefore, the high standard of the display case is particularly important. The details of your display are a mess, how do people think of your product?

Three years after the black swan, our display case business still made some steady progress. We are just a small factory of 70 people. Domestic economy and international economy really have no impact on us. But we do more R & D and innovation on the display case, and the factory is strictly grasp the production quality. As you can think, poor quality but with high prices, and also a good business, it is possible? God can not help it. If our boss even ignore the quality of production that he can control, just trying to make money, it is possible? It will only get caught up in the endless price wars with its peers.

I focus on doing business to do display cases, the overall quality reached the domestic level, and even a few cases of the world's first-line brand on the manufacturing quality of display cases. With good quality, the price is naturally expensive.

If you are not satisfied with the display case, welcome to try Xinfeng Factory.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

I am Zhang Yani, the esteemed lady of the showcase industry, representing Dongguan Xinfeng Showcase Factory. For 30 years, our factory has specialized in crafting luxury showcase displays and props akin to those found in Cartier.

With over 100 domestic and international brands authorizing us to produce their showcase displays and props, our products may be pricier, but our quality rivals that of Cartier.

Our factory is unparalleled in China, as we are capable of fabricating both showcase displays for watches, jewelry, and museums, as well as various display props.

I have registered the showcase brand under my own name, "Zhang Yani," signifying my unwavering dedication to this industry.

If you are not satisfied with the display case, welcome to try Xinfeng Factory.

手机/微信：17688026138

联系人：章娅妮

地址：广东省东莞市企石镇永发工业区环企大道42号之一

Mobile/WeChat: 17688026138

Contact Person: Zhang Yani

Address: No. 42-1, Huanqi Avenue, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province