当前位置: 首页 » 创始人日记

首页 创始人日记

创始人日记

【231大小姐说展柜】英国伦敦品牌线下店出现的展柜问题找我们解决

1952年英国伦敦品牌线下店出现的展柜问题找我们解决


“是这样的,我是公司内部的设计人员,我们今年做过几家店,然后原来供应商的工艺确实达不到老板的要求,所以现在我得找新的货柜厂合作。我们的专柜都不大,而且以包柱为柱。我们的产品是保温杯,虽然不是奢侈品,但是单价我觉得也挺贵的,所以老板对货柜的效果要求有点高。”


“所以我想也许可以找做珠宝货柜的道具厂咨询一下,毕竟这类奢侈品品牌对货柜的要求一定不低。但是我又有点没底气,怕这类货柜厂价格会太贵。斗胆先咨询一下”


下午广东的设计师网友留言咨询展柜的事,刚接触我先让他发了公司和品牌的介绍,看了一下,这品牌还是蛮有腔调的:1952年英国的品牌,御用级工艺品标准打造的中高档高品质消费日用品,从2017年进入中国市场,几年时间开设了1000+门店覆盖全国一二线城市。


线下门店有上千家,大部分聚焦于线下销售,而且老板对实体店的展柜陈列又有要求,这就非常好啊,跟我们想符合。紧接着呢,他又发了2个视频,都是他们之前做的门店当中出现的痛点,并且是一直解决不掉的痛点,这就使得做出来的成品不尽人意,老板巡店非常不满,细节处理不好。几千块的保温杯产品,必须用“门当户对”的展柜和陈列道具来展示,就好比买了5万块的阿玛尼西装,戴了一条50块的皮带,彼此不相符。


第1个问题就是玻璃橱窗内部处理,细节做不好、粗糙,皮料拼接的缝隙都裸露在面部跟狗皮膏药一样东一块西一块,五金锁具用的档次也太低了满满一股廉价感,在玻璃和五金框轴承链接的部分,我们一般会选用同色系,如果橱窗框是日本金的,轴承也选用日本金的,是黑钢,轴承也会做成黑钢的,是蓝色烤漆的话,也会喷成同色系,这是一个细节美观的问题。


第2个问题是所有包柱的层板向下掉,制作此类结构前首先要考虑承重的问题,告诉展柜厂家摆放的卖品有多少,大约的重量。确定好之后,还要根据层板下方是不是要放灯条,具体是放多少数量的灯条来制作层板的厚度,我个人是偏向精致风格,坚持是能做薄就不要厚,在安全可实现的前提下去实现轻薄,就像女孩子的腰能细就不要粗,才有那种自然视觉的美感,展柜的缝隙能合并成1条的就不要去改成2条,这样工厂施工会复杂的多,也要坚持这样制作。说回层板往下掉的问题,真的顶级的店铺,我们会事先把五金件,就是用来链接层板和背墙的定制五金件,提前预埋在现场的背墙中,这个主要就是起到固定承重的作用,类似Cartier、 De Beers这样的店铺展柜都是如此制作的,这样就解决了层板安全承重和美观的情况。


聊天中,我跟他说,我们的结款方式是现结,这得事先说好,才能后续良性发展,他表示“我们的供应商都做现金,这你不用担心,每一次制作需要包含物流费,安装费用由客户端负责,在当地找团队安装”。


最后,他说他们规模小,实力有限,设计稿稳重,但是老板对品质要求高,并且是连锁形式,店铺非常多,只是现在每家店都不大。其实我想说:所有的客户都是从小开始的,我们工厂主打一个陪伴,现有50%以上的客户都是合作15年以上的,几十家大小客户的企二代走过弯路,最终还是回到鑫峰定制展示柜和陈列道具。


别人做不好的展柜,欢迎你到我们鑫峰展柜厂来试试。


The brand store from 1952 in London find us to solve the problem of display cabinets .


"Well, I'm an in-house designer. We've done a few stores this year, but the original supplier's workmanship really didn't meet the boss's requirements, so now I have to find a new container factory to work with. Our counters are small, and to post as a pillar. Our product is a thermos cup. Although it is not luxury goods, the unit price I think is also quite expensive, so the boss has a little high requirements for the effect of the container."


"So I think maybe we could talk to a prop factory that makes jewelry containers. After all, these luxury brands must have high requirements for containers. But I have a little bit no confidence, afraid of this kind of container factory prices will be too expensive. I dare you to consult."


In the afternoon, the Guangdong designer Netizen left a message to inquire about the display case. I just contacted him and asked him to send the company and the brand's introduction first. After a look, the brand still had quite a tone: the British brand from 1952, with the imperial-grade handicraft standard making high-grade and middle-grade consumer commodities, which entered the Chinese market in 2017, opened 1000 + stores in a few years to cover the first-and second-tier cities nationwide.


There are thousands of offline stores, most of which focus on offline sales, and the owner have requirements for the physical store display, which is very good, meeting we want. Immediately after that, he sent out two more videos, all of which were the pain points that had appeared in the stores they had previously made, and they were the pain points that could not be solved all the time. This caused the finished products to be unsatisfactory, and the owner of the shop was very dissatisfied, with poor attention to detail. A thermos that costs thousands of dollars must be displayed in a “Homogamy” of display cases and props, like buying a $50,000 Armani suit and wearing a $50 belt that doesn't match.


The first problem was the internal treatment of the glass window. The details were not done well and were rough. The gaps in the stitching of the leather were all exposed on the face like dog skin plaster. The level of hardware lock is too low full of a sense of cheap. In the glass and metal frame bearing links, we will generally choose the same color, if the window frame is Japanese gold, bearings also choose Japanese gold. If it is black steel, bearings will be made of black steel. If is blue paint, it will be painted with the same color. This is a beautiful detail.


The second problem is that all the columns of the floor plate down. Before making such a structure to consider the first load-bearing problem, customers need to tell the display manufacturers the number of sales, about the weight. After confirming it, we still need to make the thickness of the laminate according to whether or not there will be light strips placed underneath the laminate, and specifically how many light strips to be placed. I personally prefer the exquisite style. I insist that if you can make it thin, you don't need to make it thick, in the premise of safety can be realized to achieve thin, just like a girl's waist prefer thin instead of being thick, will have that kind of natural visual beauty. Display of the gap can be combined into 1 do not go to change into 2. Though the factory construction will be more complex, we also adhere to the production. To get back to the problem of falling boards, in really top-tier stores, we would pre-embed the hardware, that is, the custom hardware used to link the boards to the back wall, in the back wall of the site in advance. This is primarily a load-bearing unit, and shop displays such as Cartier and De Beers are made in this way to ensure that the floor is load-bearing and aesthetically pleasing.


During our chat, I told him that our settlement method is paying now. This has to be agreed in advance in order for it to continue to develop healthily, he said, “Our suppliers are doing cash, which you do not have to worry about. Every production needs to include logistics costs. Installation costs needs by the client, and install in the local team.”.


In the end, he said that they were small in size, limited in strength, and had stable designs. However, the boss demanded high quality and they are chain. There are many shops, but now every shop is small. In fact, I want to say: all the customers started from a young age, our factory's main focus is a companion, now more than 50% of the customers are more than 15 years of cooperation, dozens of large and small customers of the enterprise second generation to go through a detour, finally return to Xinfeng to make display cabinets and display props.


If you are not satisfied with the display case, welcome to try Xinfeng Factory.


我是展柜大小姐章娅妮,来自东莞鑫峰展柜厂,30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。


100多个国内外品牌授权我们厂制作展柜和道具,虽然我们贵一点,但是品质堪比卡地亚。


既能做钟表、珠宝、博物馆等展柜,又能做陈列道具的工厂,这样的工厂,在国内没有第二家。


我已经用自己的姓名“章娅妮”注册了展柜品牌,这代表了我此生不转行。


做了不称心的展柜,应该来鑫峰厂试试。


I am Zhang Yani, the esteemed lady of the showcase industry, representing Dongguan Xinfeng Showcase Factory. For 30 years, our factory has specialized in crafting luxury showcase displays and props akin to those found in Cartier.


With over 100 domestic and international brands authorizing us to produce their showcase displays and props, our products may be pricier, but our quality rivals that of Cartier.


Our factory is unparalleled in China, as we are capable of fabricating both showcase displays for watches, jewelry, and museums, as well as various display props.


I have registered the showcase brand under my own name, "Zhang Yani," signifying my unwavering dedication to this industry.


If you are not satisfied with the display case, welcome to try Xinfeng Factory.



手机/微信:17688026138


联系人:章娅妮


地址:广东省东莞市企石镇永发工业区环企大道42号之一


Mobile/WeChat: 17688026138


Contact Person: Zhang Yani


Address: No. 42-1, Huanqi Avenue, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province




分享到:

相关推荐

章娅妮展柜厂

全国咨询热线:
17688026138

邮箱Email:
2851070676@qq.com

公司地址:
广东省东莞市企石镇永发工业区

扫一扫

关注鑫峰

关注鑫峰

在线聊天
联系微信

联系微信

回到顶部 电话咨询 在线地图 返回首页