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【247大小姐说展柜】如何做好珠宝展柜设计更吸引人

珠宝展柜设计已经进入白热化阶段,珠宝展柜厂家的展柜设计师或者是装修公司的设计师真是铰尽了脑汁,但是设计出来的展柜设计总是感觉少了点什么。


那如何做好珠宝展柜设计呢?


满足珠宝展柜客户心理需求,珠宝销售是属于大手笔,轻则几千,重则上万甚至几十上百万,所以他想定制的珠宝展柜必然跟他的珠宝一样,有自己的个性,文化内涵,在珠宝展柜的无声中宣传自己的珠宝的与众不同,值得拥有,而且要有标签的效应,一到珠宝店铺门口,看珠宝展柜设计就知道是他的珠宝,例如虽然周生生,周大福等几个大品牌其实都是同一家(我朋友的舅舅就是他们的技术指导)但是只看珠宝展柜设计门面就知道他们卖的是哪家品牌的珠宝。


从展柜材料去搭配和制作更好的珠宝展柜定制,在珠宝展柜设计要考虑基材的选择,根据颜色的选项去选择基材,例如如果是制作哑光颜色漆或者几分哑光漆亦或是难度很高的钢琴漆,在选择基材方面就要考虑,如果是阻燃板的话则要面贴3厘的中密度板才能打磨光滑,满足色泽丰满、质地坚硬、表面耐磨、附着力好不易脱落的的要求。而对于想要实木效果的自然基调,则在基材上要考虑选择阻燃板/中密度板贴3厘的天然饰面板,天然饰面板,纹理图案自然变异性比较大,无规则,更加贴近大自然。在珠宝展柜定做中,珠宝展柜设计功力和展柜制作实力不可小觑,一样的板材,如果实力不到的话做出来的东西不论是款式或质量都会更加差强人意,白白花了冤枉钱和时间。


成功的珠宝展柜设计能给顾客带来直接视觉冲击,无声中宣传珠宝商品信息,确定珠宝的市场定位,和价格导向,一般不具备购买实力的珠宝消费者望而却步,免去了销售人员的无效销售时间,具有购买实力的珠宝消费者通过珠宝展柜设计吸引进来,销售人员可以更加集中精力去销售和服务精准客户。


因此,珠宝展柜在生活销售和生产中起到无声胜有声的媒介作用,珠宝展柜设计中的广告海报不可忽视,指导消费者认识珠宝商品性能规格使用方法和保养方法,更好的丰富精神生活,给予美好的艺术享受。


The design of jewelry display cabinets has entered a white-hot stage, and the designers from jewelry display cabinet manufacturers or decoration companies are really racking their brains. However, there always seems to be something missing in the designs they create.


So, how can we do a good job in designing jewelry display cabinets?


Firstly, it is crucial to satisfy the psychological needs of jewelry display cabinet customers. Jewelry sales involve significant investments, ranging from a few thousand to tens of millions. Therefore, the customized jewelry display cabinets must have their own unique personality and cultural connotations, just like the jewelry itself. The design should silently promote the uniqueness and desirability of the jewelry, creating a branding effect. For instance, although several major brands like Chow Sang Sang and Chow Tai Fook are technically under the same ownership (my friend's uncle is their technical advisor), one can immediately identify the brand from the design of their jewelry display cabinets.


Secondly, selecting and combining materials is essential in crafting better customized jewelry display cabinets. When designing, one must consider the choice of base materials based on color options. For instance, if matte or semi-matte paint or highly challenging piano paint is to be used, one should consider factors like the base material, such as flame-retardant boards, which require a 3mm medium-density fiberboard veneer to achieve a smooth finish that meets requirements like rich color, hardness, surface wear resistance, and strong adhesion. For a natural wood-effect base, flame-retardant boards or medium-density fiberboards veneered with 3mm natural veneers are preferred. Natural veneers offer a more variable and irregular texture, closer to nature. In customizing jewelry display cabinets, the design capabilities and manufacturing expertise of the cabinet makers are crucial. Even with the same materials, inferior craftsmanship can lead to disappointing results, wasting money and time.


A successful jewelry display cabinet design can bring a direct visual impact to customers, silently promoting the jewelry's information, market positioning, and price orientation. It can deter potential customers without purchasing power, saving salesperson's time on ineffective sales. Meanwhile, it attracts customers with purchasing power, allowing salespersons to focus more on serving and selling to targeted customers.


Therefore, jewelry display cabinets play a crucial role in sales and production, acting as a silent yet powerful medium. The advertising posters in the design should not be neglected, guiding customers to understand the performance, specifications, usage, and maintenance methods of the jewelry, enriching their spiritual lives, and providing them with beautiful artistic enjoyment.


我是展柜大小姐章娅妮,来自东莞鑫峰展柜厂,30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。


100多个国内外品牌授权我们厂制作展柜和道具,虽然我们贵一点,但是品质堪比卡地亚。


既能做钟表、珠宝、博物馆等展柜,又能做陈列道具的工厂,这样的工厂,在国内没有第二家。


我已经用自己的姓名“章娅妮”注册了展柜品牌,这代表了我此生不转行。


做了不称心的展柜,应该来鑫峰厂试试。


I am Zhang Yani, the esteemed lady of the showcase industry, representing Dongguan Xinfeng Showcase Factory. For 30 years, our factory has specialized in crafting luxury showcase displays and props akin to those found in Cartier.


With over 100 domestic and international brands authorizing us to produce their showcase displays and props, our products may be pricier, but our quality rivals that of Cartier.


Our factory is unparalleled in China, as we are capable of fabricating both showcase displays for watches, jewelry, and museums, as well as various display props.


I have registered the showcase brand under my own name, "Zhang Yani," signifying my unwavering dedication to this industry.


If you are not satisfied with the display case, welcome to try Xinfeng Factory.


手机/微信 Mobile/WeChat:17688026138


联系人 Contact Person:章娅妮 Zhang Yani


地址:广东省东莞市企石镇永发工业区环企大道42号之一


Address: No. 42-1, Huanqi Avenue, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province


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17688026138

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广东省东莞市企石镇永发工业区

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