我想不通至今展柜业务员开发客户，还是老三样：我们质量好，我们价格低，我们服务好，赶紧下单吧。

假设我是客户，就一个问题：我咋知道你说真的假的，大家都这么说。

拿出方案，拿出证据。

电视剧理想之城里，30亿的群星广场项目，刘铁生明确提出来：工期能不能提早一点？

但是乙方赵总说的是：这项目交给我们赢海，你就安心睡大觉。

乙方副总：我们用最先进的技术，以最快的速度竣工。

这和男人说的：我爱你一万年，有什么区别，全是空话。

但是夏明直接拦下刘铁生的车，告诉他具体的工期，能提早多少天，为什么能提早这么多天？我们用了什么技术，有什么经验来保证：提早这么多天，还能保质保量，最终拿到了项目。

做展柜业务也是一样的，你说价格低，有多低？你说质量好，有证据吗？你说服务好，我咋没感觉到呢？

再举个例子，简单的交期延误，大部分业务员只会说：我们一定抓紧做货，尽快搞出来，可能是几号出运？

但是我们厂不一样，在安抚好客户之后，是会给方案的：我们在6号能出货，后面的每一天，安排是这样这样的，每一天的产量是多少，我会做什么动作来保证出货按计划表进行。

其实在距离交期剩下一半的时候，我们要跟客户汇报，是否如实交货，哪个方面出了问题，这样给到客户时间，他也好安排后续的进展，收货要安排人员，现场要清空，展柜才能进场。

并且，我们工厂可以安排快船，或者空运一部分，或者叫专车运输，最大可能不耽误客户的销售计划，自己是工厂，还是好安排生产一些。

I find it puzzling that even today, the methods for developing clients among exhibition booth salespeople still follow the same three clichés: "Our quality is excellent, our prices are low, and our service is top-notch. Please place your order now."

But if I'm a customer, I have just one question: How do I know if what you're saying is true? Everyone makes these claims.

Provide a plan, provide evidence.

In the TV series "Ideal City," for the 3 billion yuan Qunxing Plaza project, Liu Tiesheng explicitly asked, "Can the construction period be shortened?"

However, Mr. Zhao, the contractor, simply said, "If you entrust this project to Yinghai, you can rest assured."

The deputy general manager of the contractor also said, "We'll use the most advanced technology to complete it as quickly as possible."

What's the difference between that and a man saying, "I love you for a million years"? They're all empty words.

But Xia Ming intercepted Liu's car and told him the specific construction period, how many days it could be shortened, and why. He explained the technology and experience they had to ensure the project would be completed ahead of schedule while maintaining quality. That's how they won the project.

The same goes for the exhibition booth business. When you say your prices are low, how low are they? When you say your quality is good, do you have proof? When you say your service is exceptional, why haven't I felt it?

For example, when there's a delay in the delivery date, most salespeople would just say, "We'll work harder to complete the order as soon as possible. It might be ready by a certain date."

But our factory is different. After reassuring the customer, we provide a plan: We can ship the goods by the 6th, and here's the detailed schedule for the subsequent days. We'll also specify the daily output and the measures we'll take to ensure the shipment follows the schedule.

Moreover, when there's only half the time remaining before the delivery date, we'll report to the customer on whether we can deliver on time and what issues, if any, have arisen. This gives the customer time to make arrangements for subsequent steps, such as arranging personnel for receiving the goods or clearing the site for the booth's arrival.

Furthermore, our factory can arrange for express shipping, air freight, or dedicated transportation to minimize any disruption to the customer's sales plan. Being a factory, we have more flexibility in managing production.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

I am Zhang Yani, the esteemed lady of the showcase industry, representing Dongguan Xinfeng Showcase Factory. For 30 years, our factory has specialized in crafting luxury showcase displays and props akin to those found in Cartier.

With over 100 domestic and international brands authorizing us to produce their showcase displays and props, our products may be pricier, but our quality rivals that of Cartier.

Our factory is unparalleled in China, as we are capable of fabricating both showcase displays for watches, jewelry, and museums, as well as various display props.

I have registered the showcase brand under my own name, "Zhang Yani," signifying my unwavering dedication to this industry.

If you are not satisfied with the display case, welcome to try Xinfeng Factory.

手机/微信 Mobile/WeChat：17688026138

联系人 Contact Person：章娅妮 Zhang Yani

地址：广东省东莞市企石镇永发工业区环企大道42号之一

Address: No. 42-1, Huanqi Avenue, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province