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【251大小姐说展柜】展示柜厂家设计展柜的几个要素

越来越多年轻的装修设计师因为没有到展示柜厂家去实地参观学习,导致很多设计出来的展示柜只有美观而不实用,如果想在商业室内设计这一块做的有影响力的话,建议从事装修行业的室内设计师要到展示柜厂家去工作生活一段时间,对展示柜厂家设计制作展示柜的工艺有一定的了解。对着外面店铺设计照葫芦画瓢,只要会效果图的在校学生都可以画出来,但是设计出来的展示柜到底能不能制作和实不实用则要靠设计师到展示柜厂家来工作生活一下了。那展示柜厂家是怎样进行展示柜设计和制作的呢?


1.市场定位,这个不管是展示柜厂家还是装修公司都是通用的,在进行展示柜设计的前提就是要去市场转转,例如像广州的太古汇,环球广场等,如果能够出国欧美就更好了,俗话说的好读万卷书不如行万里路,展示柜厂家生产的展示柜光凭展示柜效果图或者展示柜照片是看不出材质的,具体做法也是看不出来的,我刚做装修设计转为展示柜设计的时候,就想着不就几个展示柜嘛,有什么难的,看看展示柜照片看看展示柜效果图就可以了,事实证明我是错的,虽然我已经在展示柜厂家从事展示柜设计多年了,但是一去太古汇还是很多材料说不清楚怎么做出来的,经常厚着脸皮拍视频给我们展示柜厂家技术人员看,像他讨教。所以展示柜厂家设计前提要市场调研,从市场反馈中去获得展示柜设计的理念再根据品牌的市场定位去设计符合展示柜商家的文化内涵和市场定位。避免跟社会脱节固步自封。


2.产品自身本身就是一个企业文化的宣传,珠宝展示柜、化妆品展示柜、服装展示柜、手表展柜属于不同领域,所以他们的自身特点也不一样,展示柜厂家会根据珠宝和手表怕划伤的特点,它们注重的是成为品牌形象的经典,更多的采用价格较贵的绒布或者PU皮包裹展示柜或者钢琴漆展示柜体,而化妆品展展示柜服装展示柜属于易耗品,一般客户半年换一次,展示柜厂家采用的设计理念更多的是紧跟潮流的脚步,在展示柜设计上多采用可以局部替换主题活动。很明显的就是化妆品展示柜的道具,一般都在用300x500的亚克力UV印刷,一换产品系列则叫展示柜厂家邮寄几块过去就好了,节省材料和运费,速度快,因为cdr里面已经有这些文件了,直接替换即可。


3.展示柜厂家设计展示柜更注重终端消费者的感受,因为展示柜定制客户群体并不是批发,而是零售为主,展示给谁看很重要,展示柜厂家设计师会根据消费者的心理需求有针对性的去进行展示柜的设计,同时会考虑到销售人员方便拿产品介绍给消费者,也就是实用问题,对于不同的性别需求,不同的年龄消费需求采取不同的展示柜设计。


建议装修设计师跟展示柜厂家的设计师一样,注意这几点的内容,那么设计出来的展示柜自然是与众不同,并且减少跟展示柜厂家设计的沟通重新画施工图的环节。


More and more young interior designers in the decoration industry are failing to visit and learn from showcase manufacturers, resulting in many designs that are visually appealing but not practical. If one wishes to make a significant impact in commercial interior design, it is recommended that interior designers in the decoration industry should work and live in showcase manufacturers for a period of time to gain a certain understanding of the craftsmanship involved in the design and production of showcases. Merely imitating designs from external shops, even a student skilled in rendering effects can do so, but whether the designed showcases can be manufactured and are practical depends on the designers' experience working in showcase manufacturers.


Here's how showcase manufacturers approach the design and production of showcases:


1.Market positioning is essential, whether for showcase manufacturers or decoration companies. The prerequisite for designing showcases is to visit the market, such as Taikoo Hui and Global Plaza in Guangzhou, or even better, visiting Europe and the United States. As the saying goes, "reading ten thousand books is not as good as traveling ten thousand miles." The material and specific methods of manufacturing showcases cannot be discerned solely from photos or renderings. When I first transitioned from interior design to showcase design, I thought it would be simple, but I was wrong. Even though I have been designing showcases for many years, I still find myself asking technical personnel at showcase manufacturers how certain materials are processed when I visit high-end shopping malls like Taikoo Hui. Therefore, market research is crucial. Showcase manufacturers should obtain design concepts from market feedback and tailor their designs to match the cultural values and market positioning of the brands to avoid becoming outdated and stagnant.


2.Products themselves serve as a promotion of corporate culture. Showcases for different industries, such as jewelry, cosmetics, clothing, and watches, have distinct characteristics. Showcase manufacturers consider the scratch-resistant nature of jewelry and watches, emphasizing the use of expensive materials like velvet or PU leather to wrap the showcases or using piano lacquer for the showcase body. In contrast, cosmetics and clothing are consumables that customers tend to replace every six months. Therefore, showcase manufacturers adopt a design philosophy that keeps up with the latest trends, often using interchangeable components in the showcase design. For instance, cosmetics showcases often feature UV-printed acrylic panels (300x500) that can be easily replaced when a new product line is launched, saving on materials, shipping costs, and time, as the design files are already available for quick modifications.


3.Showcase manufacturers prioritize the end consumer's experience in their designs. Since the target audience for customized showcases is retail customers rather than wholesalers, understanding who the showcases are being displayed for is crucial. Designers consider the psychological needs of consumers and ensure that the showcases are practical and convenient for sales staff to present products to customers. They also take into account different gender and age preferences to tailor the showcase design accordingly.


It is recommended that interior designers follow the same principles as showcase manufacturers and pay attention to these aspects. By doing so, they can create distinctive showcase designs that minimize the need for re-communication and redesign with showcase manufacturers.


我是展柜大小姐章娅妮,来自东莞鑫峰展柜厂,30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。


100多个国内外品牌授权我们厂制作展柜和道具,虽然我们贵一点,但是品质堪比卡地亚。


既能做钟表、珠宝、博物馆等展柜,又能做陈列道具的工厂,这样的工厂,在国内没有第二家。


我已经用自己的姓名“章娅妮”注册了展柜品牌,这代表了我此生不转行。


做了不称心的展柜,应该来鑫峰厂试试。


I am Zhang Yani, the esteemed lady of the showcase industry, representing Dongguan Xinfeng Showcase Factory. For 30 years, our factory has specialized in crafting luxury showcase displays and props akin to those found in Cartier.


With over 100 domestic and international brands authorizing us to produce their showcase displays and props, our products may be pricier, but our quality rivals that of Cartier.


Our factory is unparalleled in China, as we are capable of fabricating both showcase displays for watches, jewelry, and museums, as well as various display props.


I have registered the showcase brand under my own name, "Zhang Yani," signifying my unwavering dedication to this industry.


If you are not satisfied with the display case, welcome to try Xinfeng Factory.


手机/微信 Mobile/WeChat:17688026138


联系人 Contact Person:章娅妮 Zhang Yani


地址:广东省东莞市企石镇永发工业区环企大道42号之一


Address: No. 42-1, Huanqi Avenue, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province


微信图片_20240305200601.jpg


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