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当今社会,潮流一直是不变的主流,走在时尚的前沿,关键一个字“走”,去太古汇看看,去K11看看,甚至去香港澳门看看,有条件的去欧美看看,开阔一下自己的视野,跟紧潮流,不断创新,才能在服装展柜行业走出更好的一片天地。
服装展柜制作设计有个前提,不要跟服装本身的色调冲突太大,要跟服装店铺的主题装修风格和色调搭配,相辅相成的宣传服装的品牌效应,诉说服装的市场定位和企业文化,让服装展柜做一个无声的广告。
俗话说到好术有专攻,不太建议客户有太多的建议给到展柜厂家服装展柜设计师,记得几年前有个很流行的段子,讲的是家庭装修,设计师经过3天的设计后给客户看,客户说今天要改这里,明天要改那里,后天还要哪里哪里,设计师说的话他听不进去,设计师给折磨烦了,就按他的意思全改过来了,做好后那客户很是生气,要收回设计费,说设计的乱七八糟,土不拉几,其实这个设计师真的挺冤的,他设计的本来就很漂亮,很有艺术气息兼很实用,都是这个客户不听劝告,左改一下右改一下,导致惨不忍睹。因此建议不要去挑战科班出身一直从事这行业的服装展柜设计师,搞不好就是搬石头砸自己的脚。
很多服装展柜客户总是想设计的很复杂,恨不得把市场上所有的元素都用上,其实是不可取的,曾经有人把世界上公认的美女把眼睛眉毛嘴巴鼻子脸型身材等凑到一起,结果发现丑不拉几的,任何东西都要有主有次,才能显示层次感,从而显示自己的内涵。
服装展柜设计也是一样的,不需要设计的太复杂,只要能把展示功效尽可能的发挥出来吸引消费者的眼球,达成交易并且给客户一个标签的概念--这个就是我们整个品牌的店铺形象就足够了。
服装展柜陈列有一定的讲究,根据不同的空间来设计和布局不同的方案,这也就是为什么有那么多的非标服装展柜,一个服装店铺在设计了标准的服装展柜中岛,服装展柜收银台,靠墙服装展柜高柜,记得要给他们代码,这样在开分店的时候直接按代码来报价和制作,可以加快速度,像我们做的宝姿的标准柜,有时候设计画错了尺寸,但是工人一看代码就可以做成来,因为标准服装展柜做过一次后他们有原始的开料尺寸,油漆调配比例等等,做错的几率很低。
服装展柜设计跟画画差不多,整个陈列要平衡,高低相接,大小陪衬的时候要注意一个过渡,元素可参考艺术性强的小摆设,墙面装饰来过渡处理,靠墙高边服装展柜要做到严谨统一,不需要太大的变化,变化一多就感觉乱。
在照明方面可以考虑艺术性强的有个性的主灯和辅灯,要注意的是灯光要选择几种才有层次感,3000k,4000k,6500k运用得当,照在衣服上的效果是完全不一样的,尤其是镜子前面的灯光,直接会影响消费者的主观意识,拿个4000k的照到脸蛋和身材上可加分不少,人都喜欢靓丽的肤色,优雅的着装,在灯光辅助下完全是可以做到的,这样是为什么买回来后没有现场穿的好看的原因。
In today's society, fashion remains the ever-changing mainstream. To stay ahead in the trend, one must go and explore. Visit Taikoo Hui, K11, or even Hong Kong and Macau. For those with the means, visiting Europe and the US can broaden one's horizons, keeping up with the latest trends and constantly innovating to excel in the clothing showcase industry.
The premise of clothing showcase design is to avoid significant clashes with the color palette of the clothing itself. It should complement the overall theme, style, and color scheme of the clothing store, mutually enhancing the promotion of the clothing brand's effect, conveying the market positioning, and representing the corporate culture. Let the clothing showcase serve as a silent advertisement.
As the saying goes, "each has its own expertise." It's not advisable for customers to offer too many suggestions to clothing showcase designers. I recall a popular joke years ago about home renovation. After three days of designing, the client requested numerous changes, disregarding the designer's advice. The designer, frustrated, implemented all the changes, but the client was displeased, demanding a refund, claiming the design was chaotic and outdated. In truth, the original design was beautiful, artistic, and practical, but the client's meddling led to the disastrous result. Therefore, it's recommended not to challenge professional clothing showcase designers, as it might backfire.
Many clothing showcase clients tend to want overly complicated designs, incorporating every element on the market, but this is not advisable. Someone once combined all the features considered beautiful in a woman's face and body, yet the result was unsightly. Everything needs to have a primary and secondary focus to create a sense of hierarchy and showcase its essence.
Clothing showcase design follows the same principle. Complexity is unnecessary; it's sufficient to maximize the display's effectiveness to capture consumers' attention, facilitate transactions, and establish a brand image for the entire store.
The arrangement of clothing showcases requires consideration. Different designs and layouts should be tailored to specific spaces, explaining the existence of numerous non-standard clothing showcases. When designing standard clothing showcases like islands, cashiers' counters, and tall wall-mounted cabinets, it's crucial to assign codes for efficient pricing and production when expanding to new branches. For instance, in our work with a certain brand, even if the designer makes a mistake in the dimensions, the workers can still produce the showcase accurately based on the code, as they have the original cutting dimensions and paint mixing ratios. The chances of error are minimal.
Clothing showcase design is similar to painting. The overall display should be balanced, with highs and lows, large and small elements complementing each other while maintaining a smooth transition. Artistic accents and wall decorations can be used for this transition. Wall-mounted high-side clothing showcases should maintain a rigorous and unified look, avoiding excessive changes that might create a sense of disorder.
Regarding lighting, artistic and distinctive main and auxiliary lights can be considered. It's important to use different light temperatures (3000k, 4000k, 6500k) for a layered effect. The lighting in front of mirrors, particularly 4000k, can significantly enhance one's appearance, as people prefer a youthful complexion and elegant attire. This explains why clothes often look better in the store than at home.
我是展柜大小姐章娅妮,来自东莞鑫峰展柜厂,30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。
100多个国内外品牌授权我们厂制作展柜和道具,虽然我们贵一点,但是品质堪比卡地亚。
既能做钟表、珠宝、博物馆等展柜,又能做陈列道具的工厂,这样的工厂,在国内没有第二家。
我已经用自己的姓名“章娅妮”注册了展柜品牌,这代表了我此生不转行。
做了不称心的展柜,应该来鑫峰厂试试。
手机/微信:17688026138
联系人:章娅妮
地址:中国广东省东莞市企石镇永发工业区环企大道42号之一
I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.
More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.
Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.
I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.
Do not satisfactory display case, should come to Xinfeng factory to try.
Tel/wechat: 17688026138
Contact: Zhang Yani
Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province,China.
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