各位老板早上好，我是展柜大小姐章娅妮，今天想讲一个公司展厅的事。

因为现在就蛮多人，包括很多上市公司找我们给他制作展厅，展厅里面不是说天花地面墙面那些我们都做，我们只做里面的柜子，就是其实是做整个展厅的很小的一个部分。而且很多也是承包商，就甲方承包给那个装修公司，或者那个工程公司，他找我们做的。

比如说一个项目，尤其一个上市公司，可能他一个项目就500万，然后他做展柜呢，在我们这里做也能做十几二十万，而且他们的展柜，都是一些异形或者带一些互动功能的，反正不是传统的展柜，但是传统的展柜也做。今天也是做首饰品牌的一个老板找到我，他们是在广东中山。

我前几天因为我在外面游学嘛，所以就有些客户找我，我也没怎么回他，所以就今天想起来讲这个事情，他们的展厅设计的很有腔调，也是做珠宝的很有腔调，他觉得我们的话可能是价格他觉得有点贵。

其实我是这么想的，它其实整个展厅也才70个平方，很小不大的，尤其做这种珠宝的，就现在已经如此内卷的情况下啊，我觉得再去做那些很低端的一些饰品，其实我这应该是不太挣钱的。据我了解，我跟客户聊天，他们都说不太挣钱，你反而是做那种高溢价的，有品牌效应的那种，反而是挣钱。尤其是一个展厅，很多客户来，就像客户来我们厂，我们厂是很大呀，加上宿舍都1万多个平，又是自己盖的，厂房是很大，虽然说年份有点久，十几年了哦，但是毕竟工厂还是很大的，客户很多时候去车间他不会全部看完，除非那个来的人是同行，他就这个环节也要看，那个环节也要看，一般客户都不会来看的。

哪个珠宝品牌老板他说把你每一个车间都看完了。我们深圳那么多上市公司来验厂，他们连车间都不看，就算看也是走马观花溜达一下。所以这时候最重要的是什么？

就是展厅。

我们就是展厅小，就我想一家做产品的公司，产品有没有腔调，就是我们全部产品的，一个公司的身价其实都是体现在这个展柜上面的，都是体现在这个展厅。公司的身价和一个品味都是靠这个体现出来的，而不是说靠你的车间啊，你的占地面积多大，就很多客户，他车间可能就看我们，我们总共三层车间，他可能就看一层，因为我们确实是确确实实存在的工厂，包括他那个珠宝加工厂也一样，他虽然说也做自己品牌，那客户也是看展厅，看产品。

所以我觉得展厅真的就是就像一个女孩子的一个门面啊，就是你这个封面都不好看，你怎么吸引人去继续读下去，就是这个道理。所以现在我也想开了，包括我们自己工厂的展厅，我把它策划好了，我也要投入一笔钱去把它装修好。

现在你还觉得几十万装修一个展厅贵吗？

Good morning, everyone! I'm Yanni Zhang, the Showcase Lady. Today, I'd like to share something about company exhibition halls.

Recently, many people, including listed companies, have been approaching us for crafting their exhibition halls. But let me clarify, we don't do the whole hall—ceilings, floors, walls, all that design. We specialize in the cabinets, that tiny yet vital part of the hall. And often, we're part of a larger team, subcontracted by decoration or engineering companies hired by the clients themselves.

You see, a project for a listed company could be worth millions, say 5 million. And our contribution, the showcase cabinets, might just be a fraction of that, like a hundred thousand or so. But these aren't your ordinary cabinets. They're custom-shaped, interactive, and oh-so-unique. Of course, we do traditional ones too, but the trend is definitely towards the fancy stuff.

Just recently, a jewelry brand boss from Zhongshan, Guangdong, reached out. They loved the vibe of their exhibition hall design, but they felt our price was a bit steep for just the cabinets.

Now, let me put it this way. Their entire exhibition hall is just 70 square meters, tiny! And in this ultra-competitive jewelry world, going low-end just isn't profitable anymore. I've talked to clients, and they all say it—the money's in high-end, branded pieces. And when clients visit, it's not the factory floor they remember, but the exhibition hall that leaves a lasting impression.

Our factory, for instance, sprawls over 10,000 square meters, including dormitories. It's huge, but clients don't always have the patience to see it all. They peek into a workshop or two, maybe, but that's about it. It's the exhibition hall that showcases our products' elegance and the company's taste. It's like a girl's facade—if it's not alluring, who'll bother exploring further?

I think that a company that makes products, whether the products have a tone or not, that is, all our products, and the value of a company is actually reflected in this showcase, which is reflected in this exhibition hall. The company's value and a taste are reflected by this, not to say that it depends on your workshop, how big is your area, on many customers, his workshop may look at us, we have a total of three floors of workshop, he may look at one floor, because we do indeed exist in the factory, including his jewelry processing factory, although he said that he also does his own brand, the customer also looks at the exhibition hall, look at the product.

So, is spending tens of thousands on an exhibition hall renovation still expensive? Not when you consider its power to elevate your brand and attract clients.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.