“在人人都生意兴隆的时候，广告公司无需有特殊的本事便能招揽到客户；但是在经济衰退的时候，暮气沉沉的公司就会支撑不住，只有朝气蓬勃的公司才能向前跃进。

广告公司争取第一家客户是最难的，因为这时广告公司还没有业绩，没有成功的实例，没有声望。在这个阶段，不妨为一些有希望争取的客户搞一点产品初步调研，作为自荐之阶。

在你把调研的结果给广告主看的时候，他们的好奇心很少会不触动。”

这是我在一本书《一个广告人的自白》里面看到的文字。

不妨联想到我们自己工厂的业务，我老师说过，人20年是一个大运，20年里面3-4年是赚钱的高速期，这3-4可能赚到我们一辈子够用的钱。像我们厂已有30多年，已经进入第二个大运期，前面20年，经历了手表实体店快速开店的周期，做手表展柜真的做疯了，合作了国内外100多个品牌，而且全都是下了授权证书制作，合法合情合理。

那几年几户98%都是大品牌公司，很少给零散客户生产，应该说，我们起步办工厂的时候就是和国内前10的手表品牌合作，后来就越来越多公司找到我们，不需要再跑什么业务，他们每个品牌的门店少的有1000家，多的有4-5千家，多的数都数不过来，每个月开店，虽然说也有闭店的，但还是开的多。

每天我们就坐在工厂接单，源源不断的订单，只需把工厂内部的人、材料、品质把控好即可。

直至黑天鹅来临，立马反应到不对劲，开始拓展外贸客户，国外手表品牌，国内生意好，可以说是吃到了时代的红利，大家都猛开线下实体店，现在电商越来越发达，实体店也少了很多，在国外的客户依然选择了跟我们合作。

一是我们专注、专业，在手表展示领域，我父亲一直聚焦手表展示，因此我们在开发客户的时候，也是只开发手表客户，全球的手表公司太多太多了，根本做都做不完，小众市场对我们来说已经是大市场了，足够做。

客户几户一看到我们的工厂，我们的样板，就知道我们是专业做表展示的工厂，而且还是源头工厂，拿下订单，可以说10个有9个都成功，猎取新的业务，除了运气外，高效率和勤奋就是最佳的武器。

正心正念做展柜，诚心诚意做人。

做了不称心的展柜，应该来鑫峰厂试试。

"A time of prosperity allows advertising agencies to attract clients without possessing extraordinary skills; however, during an economic downturn, lethargic companies struggle to sustain themselves, whereas dynamic ones continue to advance.

Securing the first client is the most challenging task for an advertising agency, as it lacks a track record, successful cases, and prestige. At this stage, conducting preliminary product research for potential clients can serve as an effective introduction.

When presenting the research findings to advertisers, their curiosity is seldom left untouched."

This passage comes from the book "Confessions of an Advertising Man."

Drawing parallels to our factory's business, my mentor once said that a person's life cycle includes periods of fortune, with a span of 20 years constituting a significant phase. Within this 20-year period, there are 3-4 years of rapid growth where one may earn enough to last a lifetime. Our factory, which has been operating for over 30 years, has entered its second significant phase. In the first 20 years, we experienced the boom of physical watch stores, producing watch display cabinets at a frantic pace. We collaborated with over 100 brands both domestically and internationally, all of which granted us official authorization to manufacture for them, ensuring legality and legitimacy.

During those years, nearly 98% of our clients were large brands, and we rarely produced for individual customers. From the outset, we partnered with the top 10 domestic watch brands, which led to more companies seeking our services. Each brand operated anywhere from 1,000 to 4,000 stores, with new openings each month despite occasional closures.

We sat in the factory receiving a steady stream of orders, focusing solely on managing internal personnel, materials, and quality control.

When the unexpected happened, we swiftly adapted by expanding our clientele to include international customers. The domestic market was thriving, benefiting from the era's dividends as everyone rushed to open brick-and-mortar stores. With the rise of e-commerce, physical stores have decreased, yet our foreign clients continued to collaborate with us.

Firstly, our focus and expertise in the watch display sector set us apart. My father's dedication to watch displays allowed us to specialize in this field when acquiring clients, targeting only watch companies. The global watch market is vast, providing endless opportunities. Even niche markets represent significant opportunities for us.

Clients recognize our specialization in watch display upon seeing our factory and samples, leading to a high success rate in securing orders—nine out of ten times. Besides luck, efficiency and diligence are the best tools for winning new business.

We strive to produce display cabinets with integrity and sincerity, embodying our commitment to our craft and to our clients."

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.