客户是衣食父母，是真，客户是上帝，是假。

客户真的是上帝吗？

我觉得不是。

你觉得呢？

从步入社会起，很多人说过“客户是上帝”这句话。听了99遍，假话也变成真话。

在很多消费情境中，客户看似很精明，其实是弱势群体，因为他们看到的永远是别人希望他们看到，相对而言，我们这些销售产品的人，才是内行。

就类似于信用卡消费，表面上看可以帮助我们节省一笔钱，例如积分兑换，航空里程等，只要我们能保证自己在规定的期限内还款。

但是，实际上银行做这些产品的时候，都是经过精算的，既然会推出这个项目，就说明这是一个稳赚不赔的生意。哪怕大部分人都能在规定的时间内还款，并且消费额达到一定标准的话，还能通过信用卡获得一些额外的收益。

但是，总有一部分人，因为各种原因逾期，那一旦逾期，这个利息就会变得非常高，一般是10%以上的年化，而且欠的越多，这个欠款就会利滚利，跟高利贷也差不多。信用卡生产要成本，推销信用卡要成本，被薅的羊毛也需要成本，那这些信用卡的成本都被谁支付掉了呢？

那些没有及时还款的人，而那些定期还款，并且能时不时通过信用卡积分兑换薅到一些羊毛的人，他们就是因为有这些人的存在，所以才能“0元购”。

你看，信用卡在推销的时候，每一位潜在的客户都被称为是上帝，各种优惠政策也给的明晃晃，但是你只要逾期了，你就要额外支付15%的利息了，而且由于信用卡的额度比较高，都是数字刷起来没概念，还会导致很多额外的消费。

大家知道，现在各大电商平台都在互相抢用户，变成了买方市场，所以大家都致力于把客户服务卷到极致，例如，现在买东西一般都有运费险，客户收到货之后，觉得不满意，快递直接上门取件，零成本退货。

很多人以前买东西的时候，叫做货比三家，现在有了运费险可以0成本退货之后，买东西不管三七二十一，只要看上了，觉得喜欢，就先全部买回来试一试，摸一摸，哪怕是过过眼瘾也好，之后再一口气退掉。

有了运费险之后，我的购物率也明显上升了。

所以，现在电商的退货率非常高，这是原因之一，这相当于额外增加了成本，那这些成本最终由谁买单呢？

那些真的需要这些产品的消费者来买单。

我作为销售人员，不应该以一种“诱惑”的姿态来吸引自己的目标客户，因为当我们发出这种信号的时候，我们找来的都是喜欢占便宜的客户。

所以当我2年前开始决定销售自家展柜的时候，我就定了3大原则“不做比价生意，不做赊账生意，不做穷人生意”，做生意要正心正念，展柜的制造质量要对标国际一线大品牌。严格杜绝偷工减料、以次充好、粗制滥造的展柜产品。

商业的底层逻辑就是要盈利，我觉得过于“讨好”客户，反而会让我们错失我们真正的目标客户，因为我们将会把我们的大部分精力用于服务那些喜欢“占便宜”的客户，最后，让我们“获利”的客户反而会吃亏。

一名好的销售应该是客户的顾问，让客户少走弯路，少踩坑，避免他们花大价钱，占小便宜，买到假冒伪劣，粗制滥造的产品。而不是靠让渡自己的合法利益，去引诱客户下单。因为花出去的钱，总要有人买单。而这个买单人，恰恰就是不希望占我们便宜的准客户。

做了不称心的展柜，应该来鑫峰厂试试。

Are customers truly gods? I think not. And what do you think？

The phrase "the customer is god" has been repeated so many times that it almost feels like the truth. Yet, in reality, customers are often more vulnerable than they appear. They see only what we want them to see. As sellers, we are the insiders.

Take credit card usage as an example. It may seem like a savvy consumer can save money through rewards and points, provided they pay their bills on time.

Banks, however, meticulously calculate these offerings to ensure profitability. Even if most users manage to avoid interest by paying on time and accruing benefits, there will always be those who fall behind. The interest rates for late payments can soar above 10% annually, compounding the debt. The costs associated with producing cards, marketing them, and compensating for those who game the system are ultimately borne by someone.

Who pays for these costs? Those who don't make timely payments. The diligent users who reap the rewards do so at the expense of those who default.

Credit card companies court potential customers as if they were gods, offering attractive deals. But once a payment is missed, the interest rate jumps significantly. The high credit limits can lead to careless spending, further exacerbating the issue.

Today, e-commerce platforms compete fiercely for customers, transforming the market into one dominated by buyers. To attract and retain them, retailers offer perks such as free return shipping.

This has led to an increase in impulsive buying, where customers order items just to try them out, often returning most of what they purchase. These returns come at a cost, which is ultimately absorbed by genuine buyers.

As a salesperson, I should not entice my target audience with deceptive tactics. When we signal such an approach, we attract bargain hunters rather than our ideal clientele.

Two years ago, when I began selling display cases, I established three principles: no price comparison, no credit sales, and no sales to those who cannot afford our products. Our display cases must meet the quality standards of international top-tier brands. We must avoid shortcuts, substandard materials, and shoddy workmanship.

The fundamental principle of business is profitability. Over-accommodating customers can distract us from our true targets, diverting our efforts toward those looking for a deal at the expense of our loyal and profitable clients.

A good salesperson acts as a consultant, guiding customers away from pitfalls and ensuring they get value for their money, avoiding low-quality products. We shouldn’t lure customers with concessions that ultimately harm our business. The ones who pay the price are those who genuinely believe in fair transactions.

If you're dissatisfied with your current display case, consider XinFeng Factory.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.