因为前两年口罩的原因，有2年没联系了，他说预备在荷兰开新公司销售手表和珠宝，接下来希望我们多多合作。

客户买不买你的产品，跟距离远近没关系，跟价格高低也没关系，跟你长的美不美也没关系。关键在于他相不相信你；他相信你，什么都不是事；他不相信你，什么都是事。

这年代最可贵的不是钻石黄金，而是信任。

昨天下午我们工厂内部还在讨论做的展柜和陈列道具产品要针对哪个市场主要销售，其实我觉得卖货不分哪个区域，开工厂的目的就是为了卖货，那卖货肯定是要赚钱的，做生意重资金投资的工厂还不盈利，这不道德啊！其次，我们对客户也是筛选了一波，就像找对象一样，刚开始就把框架定好，而不要在错误的开始中耗尽一生，一边埋冤客户给不高价格，一边又担忧工厂没生意。如果你定位在低价，低价产品做的人肯定多，就不要抱怨生意难做。

什么叫做客户呢？

一是付得起款，二是对品质有要求对美好生活有追求的。中国已是全球第二大经济体，必存在一个相对小众的高收入群体，对生活质量有较高的要求，愿意为高质量产品买单。所以两者不能颠倒，为什么呢？因为对品质有高要求的客户太多，但是不愿意为之买单，这也不是我的客户，你付得起款哪怕对品质一无所知，一样也会按照我们的出厂高标准去发货。工厂做了30年了，我还从来没见过哪个工厂可以用很便宜的材料做出很高端的产品，质量差还要做高价格，这可能吗？客户想要高质量的产品，就不会在价格上硬压。

不过我们的展柜外贸确实相对比较好做，我们工厂能在国内市场扎根了30年，我觉得我的父亲真的好厉害，能面对这么“复杂”的市场，所以我们更没有理由外贸市场会做不好的，一是首先定位在制造质量高的产品，彻底杜绝低质低价的思路，这样做，避开了白热化的竞争，销售之路反而越走越顺。制造质量至少是达到了国内一线的标准，2-3个产品对标了全球一线品牌的制造质量。质量好了，因而价格肯定也是国内的top1%。其次没有做赊账的订单，无论客户大小，上市公司照样全款到账才发货，中小客户更没有理由赊账，帐期2个字看不到，不玩数字游戏，年底到头一堆数字，而且我们大部分的订单的预付款要收到80%，发货前结清了尾款，劣币驱逐良币的现象太多，所以我们把品质做好，把展柜卖好，做人做事做展柜正心正念。

我们鑫峰厂已有30年，都是做类似于卡地亚品质的展柜和道具，现在像我们这样的工厂很少，30年都是做高标准的展柜，如果有同行做不好的展柜，欢迎你到我们工厂来试试。

This morning, I received a message from a watch client in Lebanon.

Due to the mask situation over the past two years, we hadn't communicated for two years. He mentioned that he plans to set up a new company in the Netherlands to sell watches and jewelry and hopes for more collaboration moving forward.

Whether a customer buys your product is not determined by distance, price, or appearance. The key lies in whether they trust you. If they trust you, nothing is an issue; if they don't, everything becomes a problem.

In this day and age, what is most precious is not diamonds or gold, but trust.

Yesterday afternoon, we were discussing internally at the factory which markets our display cases and fixture products should primarily target for sales. In my opinion, selling products is not limited by regions. The purpose of running a factory is to sell products, and selling products means making a profit. It is unethical for a capital-intensive business like ours not to turn a profit. Furthermore, we have screened our customers, much like finding a partner; setting clear expectations from the beginning is essential rather than wasting time with the wrong ones. On one hand, we complain about customers not willing to pay high prices, while on the other, we worry about the lack of business. If you position yourself in the low-price segment, expect plenty of competition, so don’t complain about the difficulty of doing business.

What defines a customer?

Firstly, someone who can afford to pay; secondly, someone who demands quality and aspires for a better life. China is already the world's second-largest economy, and there exists a relatively niche group of high-income individuals who have high standards for their quality of life and are willing to pay for high-quality products. Thus, the order cannot be reversed. Why? Because there are many customers who demand high quality but are unwilling to pay for it, and such customers are not suitable for us. If you can afford to pay, even if you have no knowledge of quality, we will still adhere to our high standards when shipping our products. After 30 years of operation, I have never seen a factory capable of producing high-end products with cheap materials. If a customer desires high-quality products, they will not haggle excessively over price.

Our export business for display cases is indeed relatively easier. Our factory has managed to establish itself in the domestic market for 30 years, and I truly admire my father for navigating such a “complex” market. Therefore, there is no reason why we shouldn't succeed in the export market. First, we position ourselves to manufacture high-quality products, completely eliminating the idea of low-quality and low-priced goods. This approach avoids fierce competition and makes the sales path smoother. Our manufacturing quality meets the standards of domestic first-tier brands, and some products match the global first-tier brand quality. High quality means high prices, placing us among the top 1% domestically. Additionally, we do not accept orders on credit, regardless of the customer's size or status as a listed company; full payment is required before shipment, and there is no room for negotiation with smaller clients. We insist on at least an 80% deposit before starting production, with the balance due before shipment. To prevent the phenomenon of “bad money driving out good,” we focus on quality and excellence in our display cases.

Xinfeng Factory has been operating for 30 years, producing display cases and props of Cartier-like quality. Today, there are very few factories like ours that have maintained such high standards for 30 years. If there are any competitors who produce subpar display cases, we welcome them to visit our factory to see the difference.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.