“中高端外贸店，怎么规划陈列方式更好？货很挤，都是出单品。”

回答他，

当一个产品被放在展柜上，能否快速和消费者发生沟通、被消费者所发现是生死点。产生沟通的第一步是抓人眼球，如果眼球抓不过来，则一切沟通都无法开始。重复的、有规则的、有文化原力的几何图形具有视觉强制力，可以把展柜前消费者的视线拉过来，让产品获得陈列优势，同时让消费者本能地爱上这个品牌。

首先这里有4个逻辑：

1）搭配性陈列。体现的是系列感，销售方向是做成套

2）集中陈列。体现的是主推性，销售方向做成交率。

无论采用哪种方式都和品牌定位及销售方向有一定的关系，，一般情况下，搭配性更倾向于品质感（我们常做的珠宝和钟表就是此类搭配），从品牌定位角度而言，定位高端的品牌店铺，都会采用搭配性为主；集中陈列更倾向于大众性。

还要看产品的主推性，如果想要推广某个品牌，采用集中陈列，例如一些品牌会在卖场中陈列某个品牌

最后还要看销售，促销的阶段，可以采用集中陈列更好。主要还是要看我们店铺本身的需求。

Q: For a mid-to-high-end export store, how can we better plan the display methods? The merchandise is crowded, and we mainly sell individual items.

A: When a product is placed on a display, the critical point is whether it can quickly communicate with consumers and be discovered by them. The first step in communication is capturing attention. If the product fails to catch the eye, no further interaction can occur. Repetitive, rule-bound, and culturally resonant geometric patterns possess a visual pull that can attract the attention of consumers standing before the display, giving the product a display advantage and causing consumers to instinctively fall in love with the brand.

Here are four key principles:

1. Complementary Display: This emphasizes a sense of series and is geared towards selling sets.

2. Focused Display: This highlights the main promotion and aims to increase conversion rates.

Whichever method is chosen, it is related to the brand positioning and sales direction. Generally speaking, complementary display leans towards a sense of quality (as is common with jewelry and watches), and from the perspective of brand positioning, stores that position themselves as high-end will predominantly use complementary display. Focused display, on the other hand, tends to cater to a broader audience.

It also depends on the main promotional item. If there is a specific brand or product being promoted, focused display is recommended. For example, some brands may feature prominently within the retail space.

Finally, consider the sales and promotional phases. During these periods, focused display is generally more effective. Ultimately, it depends on the specific needs of your store.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.