“你好，你是做手表道具的工厂么？”

昨天下午刚一上班就收到广州手表客户王老板的来电，电话里得知，他是通过他的朋友周总介绍，周总去年在我们工厂定制了几家店的手表道具和直播间的展柜布置。

周总说：“道具的设计和制作都是在东莞的鑫峰工厂做的，他们既能做手表展柜也能做手表道具，你新开几家直播间，直接找他们工厂”然后就把我的电话给到了王老板。

现在95后中奢侈品购买占比45%，而且大部分以网络购物为主要消费模式，这对我们工厂来说是一个特别好的机会，人是一定要出去逛街的，不可能永远蒙在家里，这反人性。一出去逛街总要购物。

哪怕不在线下店逛街也要在线上店逛街，只是逛街形式不太一样。所以店铺它一定要存在，实体店的价值就在这里，许多人说实体店生意不好，人家一年几十个亿的消费，我们店里那点营业额算什么？大环境真的对零售店或者说对我们这样的小工厂有影响吗？是不是我们应该要反思自己的业务能力？

现在我们的老客户实体店线下依然在开，但在线上也增加了不少，线上的店铺一样要找我们设计装修制作，尤其我们针对的是高端客户，装修队在现场都完成不了，只能发回工厂制作，等工厂制作完再运输到现场。

周总就是这样的情况，他有5.6个直播间，直播间的布置面积倒是不大，每间直播间的面积都控制在10平米，装修风格也一样，我们帮他每间制作了2节展柜和一整面背景墙，大的陈列都做好了，小的陈列也不能落下。

国内也许是没有一家工厂大展柜也做，小道具也做的，我们工厂特别之处就是两样都做，客户可以统一采购。这样做首先尺寸不会弄错，尤其是做异形道具放到异形柜台里的时候，可以完美贴合，缝隙很小很美观。

现在王老板也是看到周总的装修不错，就直接想找到我们工厂制作。老客户转介绍新客户，也是老客户对我们巨大的信任，品质和服务都过关，他才会介绍，老客户都是用脚投票的，一项做不好就成为了仇人，鑫峰厂已经连续15年都没有收到过客户的质量投诉事件。

工厂拥有自己的设计师团队，在业界也许难找第二家，每年原创几十款道具和柜台，欢迎大家来鑫峰厂小试一单，你不会破产，我不会发财。

"Hello, are you a factory that produces watch props?"

Just as I started work yesterday afternoon, I received a call from Mr. Wang, a watch client from Guangzhou. Through the conversation, I learned that he was referred to us by his friend, General Manager Zhou, who had commissioned several watch prop sets and showroom displays from our factory last year.

General Manager Zhou said, "Both the design and production of the props were done by XinFeng Factory in Dongguan. They can handle both watch display cases and props. Since you're setting up new live streaming studios, you should contact them directly." He then provided my number to Mr. Wang.

Currently, Generation Z (born post-1995) accounts for 45% of luxury purchases, and most of them prefer online shopping as their primary mode of consumption. This presents a significant opportunity for our factory. People will always venture out to shop; it’s unnatural to stay cooped up at home indefinitely. When people go out, they generally want to shop.

Even if they don’t physically visit stores, they browse online stores. Thus, physical stores must continue to exist, as they hold intrinsic value. Some say brick-and-mortar businesses are struggling, but when compared to billions of dollars in annual consumer spending, the turnover in our stores is relatively insignificant. Does the current environment really impact retail stores or small factories like ours? Should we reflect on our operational capabilities?

Our loyal clients still maintain physical stores, but they have also expanded their presence online. Online stores require our design and construction services just as physical ones do, especially for our high-end clientele. On-site construction teams cannot complete the job, so the work must be sent back to the factory for fabrication and then transported to the site.

General Manager Zhou is a case in point. He has around five to six live streaming studios, each with a modest area of about 10 square meters. We designed and fabricated two sections of display cases and an entire backdrop wall for each studio, ensuring that both large and small displays were meticulously arranged.

Rarely do factories handle both large display cases and small props, but our factory excels in both areas, allowing clients to procure everything under one roof. This guarantees consistency in measurements, especially when creating bespoke props to fit specific display cases, ensuring a seamless and aesthetically pleasing fit.

Seeing the quality of General Manager Zhou's setup, Mr. Wang expressed interest in working with us directly. When existing clients refer new ones, it reflects immense trust in our products and services. Only satisfied clients would recommend us, as they vote with their feet.

Our factory boasts an in-house design team, a rarity in the industry, creating dozens of original props and display cases annually. We invite everyone to give XinFeng Factory a try with a small order; neither will you go bankrupt nor will I become rich overnight.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.