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【380大小姐说展柜】给单价在30万以上的奢侈品店,做了个室内设计

整完门头的设计之后,开始做室内部分的设计。


客人进店门之后第一眼看到的那面墙我们预留了进去后勤办公室的空间,这个门和这面墙是正对我的大门的,所以设计的时候要兼顾我的形象墙。我建议这里就可以做一些统筹起来的意思,它是一个伸缩的门,没有人进去的时候它就是一个形象墙,如果有人进去的时候,它自个就会打开,像这样它同时可以做一些符号的强化。


吴总说:比如什么符号强化?


像这种符号强化可以说是我们品牌的那个视觉符号,就是我们有一个强而有力的视觉锤,(具体方案可以看下我下面放的参考图)


具体是什么样的不重要,我要表达的是这样一个概念,它可以跟我们外门头的造型相像,也可以跟我们主打的某一个产品相像,可以做很多种设计方案。


用这样一个视觉符号去化解我们空间与空间之间的一些链接,在整个室内空间的一个搭配还是以浅色调为主,搭配我们吴总钦点的主题色宝蓝色作为点缀。


这样的一个色调呈现,当然我们的陈列一定是有重点的去陈列,不是大量的铺货,因为在跟客户出方案之前,就明白我们这家店的定调它不是一个走量的店铺,是铺设精品,都是售价在30万以上的单品。


鉴于此,我就选择一些大面积的尽量留空,着重的去表现我们的一个产品,我也找了一些参考图给到客人看,大致的感觉会是这样,在某个小空间里面做一个蓝色的一些调性的点缀。


进口右手边是一个休息区,同时2批客人进店,要有地方给客人坐,那我们的休息区不一定要用传统的茶台,因为传统的茶台跟我们这样设计的一个空间很难做到搭配的很好,所以到时候会选择一些相对新颖,而且相对休闲一些的去修饰空间,同时把我们之前提的邮轮游艇上面的这种感觉做出来,邮轮上面的这种做法还是能够牵扯进来的一个设计元素。


接下去是一个DIY定制的区域,首先这家店铺是一个有温度的空间,要还原店铺最初的初衷“匠心精神,匠人精神”,这个元素可以融入进来。我们的专业工具的搭配就可以根据每位工作师傅的喜好作为搭配,这些部分都可以承接进来。


室内部分就是还有非常精细的一些层面,这些会参照我们之前做过的非常成熟的展柜和陈列道具去设计,根据吴总后期慢慢给出的产品比例,具体到它的形状、材质、价格、分量再去做相应的调整。


大概的室内设计思路就是这样。


有需要做珠宝店铺设计的,可以来鑫峰厂试试。


After finalizing the storefront design, we move on to the interior layout.


The first thing customers see upon entering the store is a wall that conceals access to the back-office area. This wall and the entrance door are aligned directly with the main entrance, thus serving as an image wall. I suggest incorporating a retractable door here. When closed, it functions as an image wall, but when someone enters the back office, it opens automatically, reinforcing the brand’s visual symbols.


Mr. Wu asked, "What kind of symbols could be used?"


Such symbols could represent the brand's visual identity—a powerful visual hammer. (Refer to the reference images I have provided below.)


The specifics are not as important as the concept itself. The symbol could resemble the design of the exterior storefront or relate to a flagship product. There are numerous design possibilities.


Using this visual symbol helps unify the spaces within the store. The interior decor primarily features light tones, complemented by the deep blue theme color chosen by Mr. Wu as an accent.


With this color palette, the focus of the display will be on select items rather than mass merchandising. Before presenting the design, we understood that the store’s concept was not about volume sales but about showcasing premium items priced above 300,000 RMB.


To emphasize these items, I recommend leaving substantial open spaces, highlighting the products. I have provided some reference images to illustrate the idea of using blue accents in smaller spaces.


On the right side of the entrance is a rest area, essential for accommodating multiple groups of customers simultaneously. Rather than traditional tea tables, which may clash with the modern design, we will opt for more contemporary and relaxed furnishings that evoke the ambiance of a luxury yacht, a thematic element that can be integrated throughout the design.


Next, there will be a DIY customization area. This part of the store is meant to be welcoming and to reflect the original intention of "craftsmanship spirit." The tools and equipment used can be personalized according to the preferences of each craftsman, integrating this element seamlessly.


The finer details of the interior will be based on our experience with previous projects, using well-established display cases and props. As Mr. Wu provides more information about the products’ proportions, shapes, materials, and pricing, we will adjust the design accordingly.


The general concept for the interior design is outlined above.


For those needing design services for a jewelry store, consider XinFeng Factory.


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我是展柜大小姐章娅妮,来自东莞鑫峰展柜厂,30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。


100多个国内外品牌授权我们厂制作展柜和道具,虽然我们贵一点,但是品质堪比卡地亚。


既能做钟表、珠宝、博物馆等展柜,又能做陈列道具的工厂,这样的工厂,在国内没有第二家。


我已经用自己的姓名“章娅妮”注册了展柜品牌,这代表了我此生不转行。


做了不称心的展柜,应该来鑫峰厂试试。


手机/微信:17688026138


联系人:章娅妮


地址:中国广东省东莞市企石镇永发工业区环企大道42号之一


I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.


More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.


Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.


I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.


Do not satisfactory display case, should come to Xinfeng factory to try.


Tel/wechat: 17688026138


Contact: Zhang Yani


Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province,China.




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