知名珠宝品牌周大福'Jewelria' 最新分店位于北京艺术购物中心Parkview Green芳草地。在建筑空间内部和周围有着无数不同风格的雕塑。在项目设计阶段之初，设计师结合了项目所在地的当地元素和我们最初的“珠宝店”概念，以提升商业环境的艺术氛围。

对于这个设计项目，设计师延续了“涂鸦”的概念，并在店内加入了“POP-UP”快闪的理念，因此设计师将周大福的新空间变成了一个综合展示、休闲和购物功能的体验空间。

设计师将周大福‘Jewelria’的‘涂鸦’概念应用到了整个空间中，在空间中地毯、屏风、沙发上都布满了手绘的涂鸦图案，甚至在玻璃柜上都印上了周大福的涂鸦标志。

设计师还选择展示一些当地的特色元素的物品，包括一辆粉红色的带年代感的老式自行车——因为我们想到了清末末代皇帝溥仪在北京故宫学习自行车的形象。

第一眼看到这样别具一格的珠宝店，门口2个大雕塑够吸引人，让小姐姐们不自觉就想停下脚步进去。

我记得k11的创始人说过，无论是做商场还线上购物，本质上都是在抢夺用户的时间，所以在展示的外观造型上一定要出奇制胜。十年前，实体店大量铺开，许多都是模块化生产，简单几个柜台就能卖货。

但是十年后的今天，商场也在进步，一尘不变不能为他们商场带来效益吸引不了人流的店铺并不会通过。我们鑫峰展柜厂一直在做的都是国内一线品牌，追求在设计感和制造质量上要对标国际一线品牌。

鑫峰拥有自己的设计师团队，每年原创几十款展柜，这在业界也许难找第二家。我始终觉得，我们这个行业是要靠设计牵头的，同时让设计落地高还原度也很重要。

这就很考验一家工厂了，又要懂设计，又要懂结构，但是初衷都是一样的，用了我们的方案，要让客人的进店率提高，从侧面辅助提高销售，不像有的公司保证用了他的方案一定会提升20%的销售额，百分之百挣钱的话，那我就自己去开店了。

正心正念做生意，别人做不好的展柜，欢迎来鑫峰厂试试。

The latest Jewelria branch of the renowned jewelry brand Chow Tai Fook is located at Parkview Green, a vibrant art shopping center in Beijing. Surrounded by countless sculptures of varying styles within and around the architectural space, the designers incorporated local elements and the original "jewelry store" concept during the early stages of the project design to enhance the artistic atmosphere of the commercial environment.

For this design project, the designers continued with the "graffiti" concept and introduced a "POP-UP" flash concept within the store, transforming the new space of Chow Tai Fook into an experiential venue that integrates display, relaxation, and shopping functions.

The "graffiti" concept of Jewelria was applied throughout the space, with hand-drawn graffiti patterns adorning carpets, screens, sofas, and even printed on the glass cabinets of Chow Tai Fook.

Additionally, the designers chose to showcase items with local characteristics, including a vintage pink bicycle, reminiscent of the image of Puyi, the last emperor of the Qing Dynasty, learning to ride a bicycle in the Forbidden City of Beijing.

Upon first glance, the distinctiveness of this jewelry store is immediately apparent, with two large sculptures at the entrance that attract attention, prompting passersby, particularly young ladies, to stop and step inside.

I recall the founder of K11 mentioning that whether in physical malls or online shopping, the essence is about capturing users' time. Therefore, the appearance and design must stand out. A decade ago, physical stores proliferated, with many adopting modular production, where simple counters were sufficient for selling goods.

However, in today's landscape, malls have evolved. Stores that remain unchanged and fail to attract foot traffic will not be approved. XinFeng Display Cabinet Factory has always worked with domestic first-tier brands, striving to match the design and manufacturing quality of international first-tier brands.

XinFeng possesses its own design team, creating dozens of original display cases annually, a rarity in the industry. I firmly believe that our industry relies heavily on design leadership, and it is equally crucial to ensure high fidelity in the realization of designs.

This poses a significant challenge for any factory, requiring both design and structural expertise. However, the ultimate goal remains the same: to increase customer footfall and indirectly support sales growth. Unlike some companies that guarantee a 20% increase in sales, if a solution guaranteed 100% profitability, I would open my own store instead.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.