星期六四川的老板发来消息问：

“我问个行外话，你们的展柜跟我在当地找几个木工做一些柜台，他有啥区别？”

这是一个好问题，这倒是提醒了我，不能总是站在自己的角度去思考问题，理应站在客户的角度去。客户很多是第一次制作，对展柜一无所知，第一次开店的概率很大。而我们天天接触展柜，觉得每个方面都简单不需要解释什么细节。

四川的老总是做手表维修生意，以及想做中端品牌的销售，要开店做生意，必然要用到展柜，所以他在网上搜索就找到我了，还正好是专业做钟表展柜的工厂。

我明白客户他想知道的是，几千公里从外地做展柜这么远，它值不值得，区别是在什么地方，现在卖货客人一定是要货比三家的、甚至是四家五家。

首先南北方包括内地和沿海地区的工厂差异就很大，工人的制作效率，原材料的供应，以及对产品研发的程度。

举一个最简单常见的例子，广东的服务文化从饮食上就体现出来，无论我们是工薪阶层还是大老板，你是去高档酒楼吃饭还是路边大排档，店家都会递上开水把你的碗洗的干干净净，我刚到广东还不适应，吃个10块钱的炒粉都有这么高级的待遇，因此他们的饮食文化也影响到我们广东制造业的服务文化，这是刻在大脑里的，我们对食客都尚且如此，更何况对待自己的准客户呢？

所以找供应商最好是在广东省内珠三角一块，曾经和黑龙江那边的厂子有合作过，当时也是为了给客人节约运费，看看同行的制作水平，结果呢，大部分材料从广东运输过去，材料就耽误了一周，合作前签合同都说的天花乱坠的，一签合同后，完全抛弃了契约精神，忘记了之前答应的事情。

这还只是从工艺和原材料上的差异，还有技术和设备包括人工上的差别。我们厂积累了30年的经验，而且近30年来，迪士尼漫威、卡西欧、飞亚达等近百品牌，授权我们厂制作。有几十家二小客户的企二代走过弯路，最终还是回到鑫峰定制展柜。一个行业得以存在几十年，一定有他们自己的秘诀和窍门，这不是新入行的工厂可以比的。

许多工艺在外地没有，能做且做的好的就是在东莞和深圳，技术上攻克难题的人才也都聚集在这儿，我们自己做就非常明白，就举一个最简单的热弯玻璃，在东莞光我们周边就几十家，我不是说他们每一家品质都很高，但是至少在需要的时候，可以及时提供，哪怕返工回炉重造也是便捷，一有偏差可以及时到工厂里现场解决问题。在外地可能就在省会城市才有这个工艺。

做了不称心的展柜，欢迎来鑫峰厂试试。

On Saturday, the boss from Sichuan sent a message asking:

"I have a question from an outsider’s perspective: What are the differences between your display cabinets and the counters I could have made locally by a few carpenters?"

This is indeed a good reminder that we should think from the customer's perspective rather than our own. Many customers are likely first-time store owners who have little to no knowledge about display cabinets, whereas we deal with them daily and may overlook the need to explain details.

The general manager in Sichuan runs a watch repair business and plans to expand into mid-range brand sales. Opening a store will inevitably require display cabinets, which led him to find us online, specifically a factory specializing in clock and watch display cabinets.

I understand that what the customer wants to know is whether it is worth it to have display cabinets made thousands of kilometers away, and what the differences are. Customers today will certainly compare multiple suppliers, sometimes even four or five.

Firstly, there are significant differences between factories in the north and south, as well as between inland and coastal regions, in terms of worker efficiency, material supply, and product research and development.

Let me give a simple and common example. The service culture in Guangdong is reflected in its cuisine. Whether you are a salaried employee or a big boss, whether you dine at a high-end restaurant or a street stall, the server will always provide you with hot water to clean your bowl thoroughly. When I first came to Guangdong, I was not used to this level of service; even for a 10 RMB stir-fry, you receive such high-quality treatment. This service culture is deeply ingrained, and if we treat diners this way, how much more so for our potential clients?

Therefore, it is best to look for suppliers within the Pearl River Delta region of Guangdong. I once collaborated with a factory in Heilongjiang to save on freight costs for a client. We wanted to see the production level of local suppliers. However, most of the materials had to be transported from Guangdong, causing a week-long delay. Before signing the contract, they promised everything under the sun, but after the contract was signed, they completely ignored their commitments and forgot their promises.

This is just the difference in craftsmanship and materials. There are also significant differences in technology, equipment, and labor. Our factory has accumulated 30 years of experience, and over the past three decades, we have been authorized by brands like Disney, Marvel, Casio, and Feiyada to produce their display cabinets. Many second-generation entrepreneurs who have taken over family businesses have tried other suppliers but eventually returned to Xin Feng Custom Display Cabinets. An industry that has existed for decades must have its own secrets and expertise, which new entrants cannot match.

Many specialized techniques are not available elsewhere, and those that can do it well are primarily found in Dongguan and Shenzhen. Talents who can solve technical challenges are concentrated here. We understand this very well; for example, when it comes to bent glass, there are dozens of suppliers around us in Dongguan. I am not saying that every one of them offers high quality, but at least they can provide timely support. If there are any issues, we can visit the factory on-site to resolve them quickly. In other regions, this technique might only be available in provincial capitals.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.