“我们主做黄金和翡翠，在当地租了一间3层楼的街边店铺，预备装修，你们工厂可以做设计吗？”

这位东莞的老板娘是通过互联网找到我的，我记得是9月20号那天还正好都在东莞参加香港珠宝展，她告诉我她的新店在东莞望牛墩，这可不就巧了吗，在这个地方我们一个月前刚装修好一家珠宝店，做了20多米展柜。

客人还没有做好整体的设计图，只是租好了店面，接下来就着手开始找装修公司找工厂做展柜甚至还得找设计公司做设计。

我入行这几年，越来越明白设计是越来越重要，从之前的纯加工展柜到现在我们工厂拥有自己的设计师团队，开始的过程并不是那么顺利，因为审美能力虽然可以通过后天提高，但是先天的天赋也很重要。

这几年一直在吸纳优秀的空间设计师，并且我是专注于钟表和珠宝的空间设计，其余店铺并不涉猎，对外要把整个店铺设计给到客人满意，对内要拆解详细图纸衔接好各个部门，对图纸的要求是每个主管员工都可以看得懂，每一个数据都详细，不仅要知其然还要知其所以然。说起来设计师和绘图员的工作内容差别很大。

这次合作中间还有个小插曲，事情是这样的...

由于我们是互联网认识，现实生活中没有见过面，虽然她付了一半的设计费给我，去现场量了一下，但是客人还是持怀疑态度，她觉得工厂不一定能做得好设计。

她这样担忧也是有道理的，大部分的工厂设计毫无实力可言。我跟她说，如果我们的合作不是建立在彼此信任的基础上，那我可以把费用退还给您。

设计和制作不是买矿泉水买个面包，几块钱有个标准定价，买坑了也无所谓。珠宝店少则投入百万，多则投入千万，每一步都涉及到大额money，如果客人不信任我们，那以后的工作开展是非常非常困难的，你的每一个想法客人都不会认同。

而我做工厂做展柜的底层逻辑就是诚心诚意做生意，正心正念对客户。要做自己跳一跳做得到有把握的事情，对得起客户的信任，如果真的做不到，也没必要砸了自家的招牌。

最后客户还是选择了和我合作，周日早晨10点约了我们到现场最终测量一遍毛胚的尺寸。

沟通了每一层楼需要的功能，我和设计师当场也给出了3个方案，分析了每个方案的利弊，接下来回去花3天把方案调整好，花4天把效果图出完，再有3天出施工图，差不多10天内整完。

做了不称心的展柜，欢迎来鑫峰厂试试。

We mainly deal with gold and jade, and have rented a three-story street-front shop locally, which we are preparing to renovate. Can your factory provide design services?

The boss from Dongguan found me through the internet. I remember it was on September 20th when both of us were attending the Hong Kong Jewelry Show in Dongguan. She informed me that her new store is located in Wangniudun, Dongguan, which is quite coincidental as we completed the renovation of a jewelry store there just a month ago, installing over 20 meters of display cabinets.

The client has not yet created an overall design plan; she has only leased the premises and is now looking for a renovation company, a factory to make display cabinets, and possibly a design firm to handle the design.

Over the years, I have come to understand that design is becoming increasingly important. From initially focusing solely on the production of display cabinets, our factory has since established its own team of designers. The process was not without its challenges, as aesthetic ability can be improved through nurture, but innate talent also plays a crucial role.

In recent years, we have been actively recruiting outstanding spatial designers, specializing in the design of watch and jewelry spaces, and do not undertake other types of stores. Externally, we must ensure that the entire store design meets customer satisfaction, while internally, we must break down detailed drawings to coordinate with various departments. Our requirement for drawings is that every supervisor and employee can understand them, with every detail meticulously recorded. It is not enough to know what is to be done; one must also understand why it is being done. The work content of designers and drafters differs significantly.

There was a small episode during this collaboration. Here's what happened...

Since we met through the internet and had never seen each other in person, although she had paid half of the design fee, she still harbored doubts about our capabilities, thinking that the factory might not be able to deliver a good design.

I told her that if our cooperation is not based on mutual trust, I would be willing to refund the fees.

Design and production are not like buying mineral water or bread, where a few dollars have a standard price and even if you buy poorly, it doesn't matter much. A jewelry store involves investments ranging from millions to tens of millions, and every step involves significant funds. If the client does not trust us, future work will be extremely difficult, as every suggestion will be met with skepticism.

My underlying logic in running the factory and producing display cabinets is to conduct business with sincerity and integrity, treating clients with a pure heart and positive intentions. We should take on tasks that we can confidently accomplish, living up to the trust placed in us by clients. If we cannot meet their expectations, it is better not to damage our own reputation.

In the end, the client chose to collaborate with me. We scheduled a meeting at the site on Sunday morning at 10:00 to take final measurements of the unfinished space.

We discussed the required functions for each floor, and my designer and I provided three design options on the spot, analyzing the pros and cons of each. We will spend three days refining the plans, four days completing the renderings, and another three days finalizing the construction drawings, aiming to complete the entire process within ten days.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.