今天我还想写一下低价接展柜订单的事。

其实我是很反感这个事情的。

有个客户，他是外省的就希望我们给他做，他又想品质好，又想价格低，但是我觉得这个世界上没有说真正意义上说的那种物美价廉的东西，你要价廉，它就一定要么偷工要么减料做，是吧？

要物美，肯定价格就贵，包括现在我们的员工啊你不给钱，你钱给不到位，你怎么好意思要求人家像雷锋一样给你干活呢？我要求他打磨打5遍，你钱不到位，但是他就偷懒就打3遍就交差了。

我只是举一个例子，就是在工艺操作方面的一个例子，不一定说都是这样，所以你很多时候品质好，东西好，都是靠价格来支撑的，包括我们也是，你给员工连最起码的工资待遇你都给不到位，你怎么要求人家给你好好做东西，好好帮你做展柜，他做不好那就意味着我们的交付做不好，那我们给客户的交付品质他不满意，就是其实这个生意展柜生意都不长久，所以现在我们就确定了一个新的方向：我只做好的东西，而且价格一定会比同行高，逐渐逐步地对标国际上的一些大品牌。

以前呢他说唉呀这个订单嘛便宜点就便宜点，现在不行便宜做不了，而且说实话对于我们很多客户来说，其实他是不在乎那几万块钱的，真的，愿意多花点钱买点好产品。

我们的客户不是说做一些小生意的，他们都是做珠宝啊、翡翠啊、珍珠啊、黄金啊投入都很大，一家店上千万没见个影子。我们的这种展柜/道具是开店里面的九牛一毛，但展柜又非常重要，因为它是跟产品最直接相关联的，客户都都是通过展柜来接触产品，一家店现在投入1000W太正常了，好多都是2000-3000W这样投入进去，我们做展柜才几个钱？

展柜一般的店铺（不是奢侈品店）也就30W以内，对客户来说根本不影响，他几千万都投了，他还在乎你这几万吗？但是你如果东西做不好，啊天呐！会扒了你一层皮，所以现在就是我还是希望能把交付做好，价格方面的话就确实会比同行贵很多。

但是呢就是因为这样反而你订单还多，真正要好展柜的客户他反而越来越信任我们，他就愿意找我，他觉得我们能把他的这个展柜东西做好，贵一点就贵一点就贵几万块钱又不是贵几十万几百万，一家店铺保守开15年，展柜比别人贵3万，一年多花2000元，一天只是多5.4元，半份盒饭钱，却能让店里的店员用的舒心，不用担心会有损坏，客户看着高档。

做了不称心的展柜，应该来鑫峰厂试试。（932字） 

Today, I also want to write about the issue of accepting low-priced exhibition stand orders.

Frankly speaking, I am quite opposed to this practice.

There was a client from another province who wanted us to work for him. He expected high quality but also a low price. However, I believe that in this world, there truly isn't such a thing as something being both good and cheap. If you want it to be cheap, it inevitably means cutting corners or using inferior materials, right?

If you want high quality, the price will definitely be higher. This applies to our employees as well; if you don’t pay them adequately, how can you expect them to work like Lei Feng? For example, I might require an employee to polish something five times, but if the pay isn’t sufficient, they might just do it three times and call it a day.

This is just one example in terms of operational procedures, and it doesn’t mean everyone does this, but often, good quality and excellent products are supported by higher prices. This includes us as well. If you can’t even provide the most basic wages and benefits, how can you expect your employees to produce high-quality work or help you make good exhibition stands? Poor work leads to poor delivery, which in turn leads to customer dissatisfaction, making it difficult for the business to sustain itself.

Therefore, we have set a new direction: we only make high-quality products, and our prices will certainly be higher than those of our competitors, gradually aligning with international brands.

In the past, we might have thought, “Oh, this order is a bit cheaper, but that’s okay.” Now, that’s no longer acceptable. We can’t afford to take on low-priced projects. Honestly, for many of our clients, a few ten thousand yuan more or less really doesn’t matter. They are willing to spend more to get better products.

Our clients are not small-time traders; they deal in jewelry, jade, pearls, gold, and other high-value items. A single store might invest tens of millions of yuan, and the cost of exhibition stands is just a tiny fraction of that. However, exhibition stands are crucial because they are the most direct link between the product and the customer. Customers interact with the products through the stands. It’s very common for a store to invest 10 million yuan, and many invest 20 to 30 million yuan. The cost of our exhibition stands is relatively minor.

For a typical store (not a luxury brand), the cost of exhibition stands is usually within 300,000 yuan, which is insignificant compared to their overall investment. If a client spends tens of millions of yuan, they won’t mind spending a few ten thousand more on high-quality stands. But if the quality is poor, oh dear! It could be disastrous. Therefore, I hope to focus on delivering high-quality products, even though our prices will be significantly higher than those of our competitors.

Surprisingly, this approach has led to more orders. Clients who truly value high-quality exhibition stands trust us more and are willing to work with us. They understand that while our prices may be a bit higher, it’s only a few ten thousand yuan, which is far from being several hundred thousand or millions. A store that plans to operate for at least 15 years would only incur an additional cost of 2,000 yuan per year, or 5.4 yuan per day, which is just half the cost of a boxed meal. However, this ensures that the store staff are comfortable, there’s no worry about damage, and the customers see a premium look.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China