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【408大小姐说展柜】为何要寄展柜材料样品,且收费?

上个月遇到一个澳大利亚悉尼的客户,他是在当地做全屋、豪宅装修的,准备跨界做奢侈品店铺的装修,也是因为在当地有很多资源,然后在国内找供应商。


他通过几个渠道联系到我,看过我写的文章、视频,还看了我们的官网,才决定加我的微信号的。有要求的客户都是这么谨慎,但是成交率也高。


我们电话沟通了大约快1个小时,以前,会感觉,还没做业务呢,就这么麻烦,聊一个小时,没什么耐心了。但是现在,恰恰越是这样花时间跟你沟通的,越是可以成交的真实客户。正是因为他对品质、对工厂、对订单有要求,所以才会费尽心思找工厂,筛选工厂,跟我们洽谈,越是没有要求的客户,永远只有一句话“多少钱?”“太贵了”......


经过交谈之后,第二天,我提出可以先寄展柜定制的基础材料,因为ANDY需要的是高端奢侈品牌的制造质量,不是普通的材料,高端材料意味着成本贵,造价也高,因此没办法给他免费配送,而且我们隔着两个国家,还有国际快递空运的费用。


Andy表示非常理解,他让他国内的搭档给我们的银行卡转了3000元人民币。算是买样品的费用。这...我还没开口说,他就说这样3000元够了吗?不够您说,总之样品材料要最好的,包装也要好,加上空运运输的费用。


我心想,有点腔调。我做展柜销售2年了,有时候客户出图3000元都要磨好久,样品很多时候还要免费的,而这个客户样品费直接就汇够额了,让我暗暗爽了一把。


从收到款之后,我就特别积极这事,从展柜制作的材料细分类开始着手,比如说玻璃都是用的国内最好的超白玻金晶的,从6毫米、8毫米、10毫米、12毫米 分别配一块10*10厘米大小的方块,再贴上中英文标签好区别。还有灯光,我们自主研发的和市面上用的从3500K色温到6500K色温都配齐一条,还加了一个明纬的变压器。烤漆色板更不用说,哑光、亮光,亮光还分做5遍油漆、做10遍、做15遍,带抛光和不带抛光效果的色板,工工整整的十多块色板。


还有木皮材料、软装布艺、皮艺材料、五金材料,每种都是寄了一本板供选择。客户对待事情认真,愿意掏钱买单,我们自然就更加认真了,做展柜厂30多年以来,我们还没有辜负过任何一位准客户,连续15年没有收到一起质量投诉事件。


外包装特地买了一个登机行李箱来装,这样客户拉出去也方便,与客户的每一次互动都是展示公司产品和精神的机会,邮寄样品也是,体现了我们的一个专业度。


做了不称心的展柜,应该来鑫峰厂试试.

Last month, I met a client from Sydney, Australia. He specializes in whole-house and luxury mansion renovations and is planning to expand into the luxury store renovation business. Due to his extensive local resources, he is looking for suppliers in China.


He contacted me through several channels, having read my articles, watched my videos, and visited our official website before deciding to add me on WeChat. It's true that discerning clients tend to be cautious, but they also have a high closing rate.


We had a phone conversation that lasted almost an hour. In the past, I might have felt that it was too much trouble to spend so much time on a potential deal, lacking patience after such a lengthy chat. However, now I understand that the more time a client spends communicating with you, the more likely they are to be a genuine customer who will close the deal. Clients who have specific requirements for quality, the factory, and orders are the ones who meticulously search for and screen factories, and engage in detailed discussions with us. On the other hand, clients without such demands often only ask, "How much?" and then respond, "It's too expensive..."


After our conversation, the next day, I suggested sending him samples of the basic materials for custom-made display cabinets. Since Andy needed the manufacturing quality suitable for high-end luxury brands, which means using premium materials with higher costs and prices, I couldn't provide them for free, especially considering the international courier fees between two countries.


Andy expressed full understanding. He asked his partner in China to transfer 3,000 RMB to our bank account as payment for the sample materials. Before I could even mention the amount, he asked if 3,000 RMB would be enough, emphasizing that the materials must be of the highest quality, and the packaging should also be excellent, including the cost of air freight.


I thought to myself, this guy has class. Having worked in display cabinet sales for two years, I've encountered situations where clients would haggle over a 3,000 RMB design fee, and often expect free samples. This client, however, immediately transferred the required amount for the samples, which made me secretly pleased.


After receiving the payment, I became particularly proactive about this matter. I started by carefully selecting various types of materials for the display cabinets. For instance, we used the best ultra-clear glass from Jinjing, providing 10x10 cm square samples in 6mm, 8mm, 10mm, and 12mm thicknesses, each labeled in both Chinese and English for easy identification. As for lighting, we included a range from 3500K to 6500K color temperature, featuring both our self-developed and market-standard options, along with a Mean Well transformer. For the lacquer finish samples, we prepared matte and gloss finishes, with the gloss finish available in 5, 10, and 15 coats, both with and without polishing, presenting a total of over ten meticulously crafted samples.


Additionally, we sent samples of wood veneers, soft furnishings, leather materials, and hardware, each category represented by a comprehensive selection of options. When a client is serious about their project and willing to pay, we naturally become even more dedicated. With over 30 years of experience in the display cabinet industry, we have never disappointed any prospective customer, maintaining a flawless record of no quality complaints for the past 15 years.


For the outer packaging, we specially purchased a carry-on suitcase to ensure the samples were easily transportable for the client. Every interaction with a client is an opportunity to showcase our products and company ethos, and sending samples is no exception; it demonstrates our professionalism.


我是展柜大小姐章娅妮,来自东莞鑫峰展柜厂,30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。


100多个国内外品牌授权我们厂制作展柜和道具,虽然我们贵一点,但是品质堪比卡地亚。


既能做钟表、珠宝、博物馆等展柜,又能做陈列道具的工厂,这样的工厂,在国内没有第二家。


我已经用自己的姓名“章娅妮”注册了展柜品牌,这代表了我此生不转行。


做了不称心的展柜,应该来鑫峰厂试试。


手机/微信:17688026138


联系人:章娅妮


地址:中国广东省东莞市企石镇永发工业区环企大道42号之一


I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.


More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.


Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.


I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.


Do not satisfactory display case, should come to Xinfeng factory to try.


Tel/wechat: 17688026138


Contact: Zhang Yani


Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province,China

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