上个月把外贸订单出完了，这个月就闲一些，应该是说刻意让自己空下来，回顾这2年做业务下来，刚开始没订单，就拼命找订单，有订单的时候，要注意生产和售后，订单稳定下来了，我以为就可以躺平挣钱了，其实不然，要做的事更多了。

本来这个9月有2家珠宝店装修，面积都在100-200平，是个大工程，但是我婉拒了客户，实在没有精力去钻研了，就接了2个老客户是日本的，翻单的订单，这个工厂做过一遍，这次又下单备货，我会比较轻松一些，可以做到100%完美交付。

昨天看了本书《微公司，我第一》，今天又开始看《小，我是故意的》。2本书作者都是日本的企业家，还获得过日本的企业家大奖，主要是他们经营的都是小微企业，而且写的是制造业，不足100人的工厂，连续37年毛利润超过30%，牛！特别适合我们这样的展柜厂去借鉴、学习，我都看入迷了，看一天就看完。

现在，给自己冲了杯拿铁咖啡，借着这个空隙时间，喝着咖啡，我也顺手写一下最近遇到的业务问题。

人家都说没有金刚钻不要去拦瓷器活，而我们是拥有了金刚钻，不去揽差劲的活。每天差不多有4个左右的新客户会联系我，其中大部分是需要“便宜展柜”的客户，但是一年到头也有高端客户，高端客户都是非常有礼貌、非常注重品质、对工厂一再考核，而一旦下单，那利润也是相当可以。

以前我总觉得流失了客户很可惜，现在才发现，那原本就不是我的目标客户，只是一通电话交情的过客。把有限的精力用在正确的客户上，上个月在广西万象城那个订单就是，算是我业务生涯中一个小小的里程碑纪念，做的时候很痛苦，工厂一度拒绝制作，但是最后我们也是克服了困难，如期交货了，说挣钱呢，未必，但是我们做到了，这在我们内心都欢腾了好久，像完成了一件大家都说不可能的事情。

所以现在我就专门制作这种别的工厂做不了的，品质追求高的，主要是付得起钱的客户。我想，这才是我们的出路，小工厂就要做大品牌的订单。随之月初。也有一家公司是专接国际一线珠宝奢侈品的展柜和道具，虽然我厂里做的少，但是他们仍然想让我们试试，从中档到高档的飞跃，虽说有难度，但是我们做成功的意志坚定，而且有这么多有经验的工程师在，还有先进的机械设备，一定可以做成的。

做了不称心的展柜，应该来鑫峰厂试试。

Last month, I completed all the foreign trade orders, so this month has been a bit quieter. I think it's intentional to give myself some space to reflect on the past two years in business. At the beginning, there were no orders, so I worked hard to find them. When orders started coming in, I had to pay attention to production and after-sales service. Once the orders stabilized, I thought I could just coast along and make money, but that wasn't the case; there was even more to do.

This September, I had two jewelry stores planning renovations, each with an area of 100-200 square meters, which would have been a big project. However, I politely declined the clients because I simply didn't have the energy to delve into it. Instead, I took on two repeat orders from Japanese clients who had ordered from us before. Since the factory had already produced these items once, it made my job much easier this time, allowing me to deliver 100% perfect results.

Yesterday, I read a book titled "Micro Company, I Come First," and today I started reading "Small, I Did It On Purpose." Both books are written by Japanese entrepreneurs who have won awards in Japan. They focus on micro-enterprises, particularly manufacturing companies with fewer than 100 employees, and have maintained a gross profit margin of over 30% for 37 consecutive years. It's impressive and highly relevant to our exhibition stand factory, and I found the books captivating, finishing one in just a day.

Now, I've brewed myself a cup of latte coffee and am using this quiet moment to write about the business issues I've encountered recently.

As they say, don't try to mend porcelain without a diamond drill. We have the diamond drill but choose not to take on subpar jobs. Every day, I receive inquiries from about four new clients, most of whom are looking for "cheap display stands." However, there are also high-end clients throughout the year. These high-end clients are very polite, quality-focused, and thoroughly vet factories. Once they place an order, the profit margins are quite substantial.

In the past, I always felt it was a pity to lose clients, but now I realize that they weren't my target customers to begin with; they were just passing acquaintances. Using my limited energy on the right clients has proven to be the better strategy. The order from Guangxi Wuxiang City last month was a small milestone in my career. It was challenging, and the factory initially refused to produce it, but we overcame the difficulties and delivered on time. While the financial gain wasn't enormous, the sense of accomplishment was significant, and it felt like we had achieved something others said was impossible.

Therefore, I now focus on clients who require high-quality, unique display stands that other factories can't produce, and who are willing to pay a premium. I believe this is our path forward—small factories should aim to serve big brands. At the beginning of the month, a company specializing in display stands and props for international luxury jewelry brands approached us. Although we have limited experience in this area, they still want us to give it a try. Moving from mid-range to high-end is challenging, but we are determined to succeed. With our experienced engineers and advanced machinery, I am confident we can achieve this.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.