我说：“不好意思，你说的这种超市柜，我没有做，你找别的厂家”。

有时候，直接了当的拒绝客户，也是一件好事，节约他的时间，也不耽误自己。

事情是这样的，今天一大早，接到一通电话，是江西的王生打过来的。

王生接通问：喂，你们这里是可以做展柜吗？

我：是的，我是做展柜的工厂，在东莞。

王生又说：我想做超市里面做一排靠墙包着柱子的柜子，你们能做吗？

我一听，是超市，那估计十有八九不是我们的客户。为什么我可以这么笃定下判断，如果是放在2年前我刚做业务那时候，每天每一个客户来电我都当成“上帝来电”，高兴的的不得了。我觉得每一通电话都可以给我下展柜订单，其实并不是的。

电话接的多了，就发现，我能做的就那一小戳客户，很多电话接通就是为了辨别，这样的客户你做不了。

我们工厂30年多年以来，都是专注于做类似于卡地亚品质这样的珠宝、手表展柜和道具，而且有国内外100多个品牌的授权，这所有的授权书都在工厂放着，可供查阅。我的准客户是要对品质有高要求，而且要能付的起款，这才是我应该去研究、服务的对象。当然咯，这个世界上要做展柜的人是很多的，只不过很多不是我的客户。

紧接着，我回复王生：超市里你是用来放什么产品的？

他说：用来放婴幼儿奶粉的，不用做很好的。

我：哦，那这种我们没有做，我们都是做制造质量好的珠宝手表店铺展柜。

我遇到真正最后成交的客户，当我说到制造质量好的时候，他们就会说“对啊，我就是要找质量好的工厂来制作”

而不是，听到这里，就，啪，一声挂断了电话，传来一阵“嘟...嘟...嘟...”

王生说：你能做好的展柜，那做我们超市的更没问题了、

你还是再找找吧。

曾经，有太多开超市的人找过我们做货架了，不是不能做，而是能做的工厂实在太多了，客户的选择也多，他为什么要选择我，我自己都说不过去。

与其浪费彼此的时间，还不如在了解好需求之前，连地球号都不用加了，直接挂断吧，世界上，好的客户太多了，客户要找到合适的工厂，工厂也要找到合适的客户，这样才能各取所需，一拍即合。

把好货硬卖给不需要的人，是件很别扭的事，从一开始，就找错客户。真正需要的客户反而找不到好货，在错误的合作上，应该不宜多做停留，把有限的精力用在提高制造质量和展柜设计上，同时寻找、等待合适的客户。

做了不称心的展柜，应该来鑫峰厂试试。

I said, "I'm sorry, but we don't make the type of supermarket cabinets you're referring to. You might want to look for another manufacturer."

Sometimes, directly rejecting a client can be a good thing—it saves their time and doesn't waste yours.

Here's what happened today: early in the morning, I received a call from Mr. Wang in Jiangxi.

Mr. Wang asked, "Hello, can you make display stands?"

I replied, "Yes, I run a factory that makes display stands in Dongguan."

Mr. Wang then said, "I want to make a row of cabinets in a supermarket that will wrap around the columns. Can you do that?"

Upon hearing that it was for a supermarket, I was pretty certain it wasn't a client for us. Why am I so confident? If it were two years ago when I first started in business, I would have treated every call as if a god had called, feeling elated. I used to think every call could lead to an order for display stands, but that wasn't the case.

After taking many calls, I realized that I can only serve a small segment of clients. Many calls are just to screen out those I can't serve.

Our factory has been specializing in high-quality jewelry and watch display stands and props similar to Cartier's standards for over 30 years.

We have authorizations from over 100 brands, both domestic and international, and all these authorization letters are available for review at the factory. My ideal clients are those who have high quality requirements and can afford our prices. There are many people who need display stands, but many are not my clients.

I followed up with Mr. Wang, "What kind of products will these cabinets be used for in the supermarket?"

He said, "They will be used for infant formula, and they don't need to be of high quality."

I responded, "Oh, we don't make that type of cabinet. We specialize in high-quality jewelry and watch shop display stands."

When I encounter a client who eventually becomes a customer, they usually respond positively when I mention high quality, saying, "Yes, I want to find a factory that can produce high-quality stands."

However, some clients hang up immediately upon hearing this, leaving a series of "beeps."

Mr. Wang said, "If you can make high-quality stands, you should have no problem making supermarket cabinets."

I replied, "You might want to look elsewhere."

In the past, many supermarket owners have approached us to make shelves. It's not that we can't do it, but there are so many factories that can, and clients have plenty of choices. Why would they choose us? I can't even convince myself.

Rather than waste each other's time, it's better to hang up the call before even adding each other on social media. There are plenty of good clients in the world, and clients need to find the right factory, just as factories need to find the right clients. This way, both parties can meet their needs and come to a mutual agreement.

It's awkward to force a good product on someone who doesn't need it, especially if you've targeted the wrong client from the start. The right clients who truly need high-quality products may struggle to find them if they end up in the wrong partnership. It's best not to linger in unsuitable collaborations and instead focus limited energy on improving manufacturing quality and display stand design while seeking and waiting for the right clients.

If you're not satisfied with your current display stands, you should try Xin Feng Factory.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.