今天是周一，新的一周，开开心心上班。

早上没有什么特别的事，我们很多客户都没有那么早上班，都在10点左右才开始真正的忙碌起来要处理客户的消息。

到了下午，一位中东的客户给我发微信，没错，现在他们也迁就中国的供应商了，就用微信联系，WhatsApp很少，邮件有但大部分也是在微信。

我们有联系方式应该是2023年，他也是贸易公司，中东人，在东莞专给中东的客人找相对应的产品，这一年以来也没什么联系，终于在今天下午2点钟给我发来了消息。

他说：“Hello I want to visit your factory some time. 1 of my Clinet want these kind of product for Dubai market .Hope you will be fine and good ”

他想来参观一下我的工厂，缘由是因为他的一个客户要在迪拜开发市场，因此需要展柜，就要找展柜供应商，其实贸易商就是这样，赚信息差，低买高卖。

不像我们做工厂，永远守着个厂，要解决订单问题，人员问题，还要应该ZF各种检查，消防、工商、社保、环保等等。BUT 但是，现在有个自己的工厂还是个香饽饽呢，何况这是我父亲已经经营了30多年的工厂，各方面都成熟上轨道了。

我回复客户，寒暄了2句之后，切入正题，告诉他，随时欢迎看厂，提前联系我就可以，因为经常要出去，所以要提前告知，免得双方时间核对不上。

有些人是不欢迎客户看厂的，客户要来看厂，就躲躲藏藏，害怕客人。

但我不一样，因为我对我们工厂有信心，来看过厂的客户90%都会下单，哈哈。而且见过面的信任度更高，合作起来也会更顺畅。真正优质对品质有要求的客户，在下单之前谨慎一些总没错的，总好过那些一开口就是“多少钱，怎么卖”的人。

做展柜是个长期主义的事业，急不得，正心正念的做展柜，诚心诚意的做人。

面包总会有的。

正如《孙子兵法》中提到的，“胜不妄喜，败不惶妥，胸中有激雷而面如平湖者，可拜上将军”。这句话的意思是：在胜利时不会盲目欢喜，在失败时不会惊慌失措，内心充满激情而表面保持平静的人，可以担任将军的职位。它强调了在面对胜负时保持冷静和内心强大的重要性。

也是告诫我，有订单时不要骄傲，没订单时也不要有挫败感，把展柜当做自己一生接下来30年的事业去做，所以不用急，心态要稳，但是手脚要勤快，思路要清晰。‌

做了不称心的展柜，应该来鑫峰厂试试。

Today is Monday, and a new week starts. Let's begin with a positive attitude.

This morning was relatively quiet. Many of our clients don't start their day as early as we do, usually becoming fully engaged around 10:00 AM, responding to messages and handling client inquiries.

In the afternoon, a client from the Middle East messaged me on WeChat. Yes, they have adapted to using WeChat to communicate with Chinese suppliers, rarely using WhatsApp, and while emails are still used, most communications happen on WeChat.

We exchanged contact information back in 2023. He runs a trading company based in Dongguan, sourcing products for Middle Eastern clients. We haven't had much interaction over the past year, but today at around 2:00 PM, he finally reached out.

He said, "Hello, I want to visit your factory sometime. One of my clients is interested in these kinds of products for the Dubai market. Hope you are well and doing great."

He wants to visit our factory because one of his clients is looking to expand into the Dubai market and needs display cabinets, thus seeking a supplier. Traders often operate by capitalizing on information asymmetry, buying low and selling high.

Unlike traders, we run a factory, which involves managing orders, personnel, and complying with various government inspections, including fire safety, industrial and commercial regulations, social insurance, and environmental protection. However, owning a factory is still a valuable asset, especially since my father has been operating this factory for over 30 years, and it is now well-established and running smoothly.

I replied to the client with a warm greeting and then got straight to the point. I told him that he is welcome to visit the factory anytime, but he should inform me in advance because I often travel and need to coordinate schedules to avoid any mismatches.

Some people are hesitant to have clients visit their factories, often dodging such requests out of fear. But I am different. I have confidence in our factory, and 90% of clients who visit end up placing orders. Meeting in person builds trust, making cooperation smoother. Clients who are serious about quality and take the time to visit are usually better partners than those who only ask about prices.

Making display cabinets is a long-term endeavor that requires patience. It's important to approach it with integrity and sincerity.

Opportunities will come.

As mentioned in Sun Tzu's Art of War: "Victory does not come from chance but from preparation; therefore, one should not be overly elated by victory nor unduly dejected by defeat. A person who remains calm and composed, even when harboring intense emotions, is fit to lead." This passage emphasizes the importance of maintaining composure and mental fortitude in the face of success and failure.

Similarly, I remind myself to stay humble when orders come in and not to feel defeated when they don't. Treat the display cabinet business as a lifelong career spanning the next 30 years. Patience is key, but diligence and clear thinking are equally important.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China