今天中午刚加的汕头新客户

先是他给我打了一通电话，才加的VX，电话里就问价格，我心知，十有八九不成。

然后给我发来了图片，一看这图，淘宝保存下来的。这样的珠宝展柜图片淘宝上特别多，价格普遍非常低，我就非常直接的告诉他，（他是一家家具店，帮客户做展柜），你客户的要求不高，都拿淘宝的图来问了，直接去淘宝上找，我们工厂定制价格高。

现在越来越明白，不是谁找我都可以做生意的，做展柜也得讲究合适，我还挑上了。他只想一个柜子摆货卖货，而我们提供给他的是卡地亚珠宝展柜一般的品质，我给的不是他需要的，所以做生意也得讲究门当户对。

不做生意，做个朋友，也可以。

并不是所有的客户找我，都可以做下来的。

准客户是：一有钱，二对品质有要求。

这样的客户我们的交流才有意义。最后成功的概率也高。几乎可以准确的说，我这2年成交的客户都是这样的，而且我越死磕“制造质量”和“设计美感”，客户就如源源之水一样越来越多，如果只追求低价，那这样的客户也不会找我下单，因为做低价的工厂太多了呀。而且我是注重现金流的，必须款清发货。

渐渐的都已经有翻单3-4次的客户了。

2年前我刚做业务的时候，来一个客户都激动、招呼半天，最后热情白费、时间白费，人家来了一句“太贵了”。

客户做的多了以后，他们的问话方式、内容都大同小异，能合作成功的是一类人，不能合作的就是聊天记录中这类人。

所以我也很干脆直率的告诉他，maybe有得罪到他，但是也没关系，不耽误他的时间，也不耽误自己的精力，这或许也是我们厂二代的特色，有什么话直肠就说了，不拐弯抹角。

始终坚持做人做展柜正心正念，不搞任何小动作，30年以来只做类似于卡地亚珠宝这样的奢侈品展柜和道具。痛恨以次充好、偷工减料，在工厂责任范围内的售后，无条件负责到底。在品质方面，逐步对标一线大品牌的做工。

而且我们工厂拥有自己的设计师团队，长期全职（不是兼职哦），既能做展柜，又做道具的工厂，国内应该也找不到第二家这样的工厂了。

做了不称心的展柜，应该找章娅妮试试。

This noon, I received a call from a new client in Shantou who subsequently added me on WeChat. During the phone call, he inquired about prices, and I sensed that the chances of this leading to a successful deal were slim.

The client, who owns a furniture store and assists customers with display cabinets, sent me an image afterward. It was clear that the picture had been saved from Taobao, a platform known for its numerous listings of such jewelry display cases at very low prices. I straightforwardly informed him that if his client's requirements are not high, as indicated by referencing images from Taobao, they should directly seek suppliers there since our factory offers custom-made products at higher prices.

Over time, I've come to understand that not everyone who contacts me is a potential customer. Providing display cabinets also requires a match. In this case, he was looking for a simple storage solution, whereas we offer the quality equivalent to Cartier jewelry displays. Our offerings do not align with his needs, so it's important to have a business relationship that fits both parties.

I can still choose to maintain a friendship even if we don't conduct business. Not all clients who approach me will end up placing orders. Ideal clients are those who have the financial means and demand high-quality products. Engaging with such clients is meaningful, and the likelihood of success is higher. Indeed, over the past two years, my successful clients have shared these characteristics. By focusing on "manufacturing quality" and "design aesthetics," I've attracted more and more clients. Those seeking only low prices would not place orders with us because there are many factories offering lower prices. Moreover, I emphasize cash flow, requiring payment clearance before shipment.

Gradually, some clients have returned for second or third orders. When I first started in business, I was excited about every new client and put in considerable effort, often ending up disappointed when told "it's too expensive."

After dealing with numerous clients, I've noticed patterns in their inquiries. Successful collaborations tend to be with a certain type of person, while unsuccessful attempts involve another group. Thus, I openly and frankly communicated with him, possibly offending him but saving both of our times and energies. This directness is characteristic of second-generation manufacturers like ourselves, where we speak our minds without beating around the bush.

We adhere to honest principles in both our dealings and product manufacturing, avoiding any underhanded tactics. For 30 years, we've specialized in luxury brand display cases and props similar to those of Cartier, abhorring substandard work and cutting corners. We take full responsibility for after-sales service within our capacity and strive to meet the quality standards of leading brands.

Our factory has a dedicated team of designers working full-time (not part-time) on both display cases and props, which might make us unique in China.

If you're unsatisfied with your current display cases, consider reaching out to Zhang Yani