7月18号收到客户的一个好消息：

“你好，这个要计划装修，做钻石、玉石，在中山”

顺便发了店铺的平面图和现场的图片给我，核算了一下近300多个平方，这位客户我也是不认识，大部分微信里很多客人我都不认识，但是都是因为跟展柜相关才会添加，展柜是1个工业品，不感兴趣或者不需要的人并不会添加我的联系方式，简短跟吴总微信聊过之后，我跟吴总说：

“我们是做展柜的工厂，近30年来，迪士尼漫威、卡西欧、飞亚达等近百个品牌，授权鑫峰厂定制展柜，而且鑫峰拥有自己的设计师团队，这在业界也许难找第二家，每年原创几十款展柜，但是我们会收设计费，不做免费设计

吴总，你是要做高质量的吗？高质量就意味着价格高，这家店主要是做二奢，还是做珠宝零售？之前采购过的展柜有什么问题吗？”

于是客户回复了我，先找当地的设计，此事就暂告一段落，我以为就这样断了。

设计这件事情，需要客户十分的信任，我们说好，客户说不好，那怎么整？设计是一件很主观的事情，没有信任度，基本上就没有做成订单的基础，展柜工业品首重信任，信任无价，哪怕你偶尔瞎猫碰上个死老鼠，又有什么用呢？

时间又过了4天，到了周六，吴总在vx上联系我们，咨询设计费怎么收，我告诉客人我们会先出平面图和效果图，并且一定要去现场看一次，看了现场当面了解过之后才能出灵感，不然坐在工厂办公室空想有什么用呢？

其实找我们设计还有个隐形好处，可直接在源头工厂制作，还原效果是最强的，因为对材料对价格对施工结构工艺的理解和把握一定是比别人强的，因此在设计时可以放开手脚设计。

咨询完设计费之后，立马转了设计全款到我们账户，相信你的客户，距离再远，间隔再久，都一定会来找你制作的。未曾见面，一个尺寸，一个地址，报价后马上付了全款的设计费，就放心让我安排去设计了。这种被信任的感觉，是真的幸福！信任你的客户，就有各种可能，不信任你的客户，什么都不会发生。

我们之所以要全款，省去了要账的时间和经理，用更多的精力在创作和制作展柜上，决不做小动作，不做暴利生意，正因为资金充足，才有能力正心正念做好自家展柜生意，而且好的设计灵感来源于设计费，这费用不到账，脑子里都没有想法，设计师也没有动力，真的想不出来，这人也很奇怪的。

做了不称心的展柜，来鑫峰展柜厂试试。

On July 18th, I received good news from a customer:

"Hello, we are planning to renovate a shop for diamonds and jade in Zhongshan."

They then sent me the floor plan and some pictures of the site. After calculating, it turned out to be nearly 300 square meters. I didn’t know this customer personally; most of the people who contact me via WeChat are strangers, connected through our mutual interest in display cabinets. As display cabinets are an industrial product, those who aren’t interested or don’t need them won’t add me. After a brief chat with Mr. Wu, I explained:

"Mr. Wu, are you looking for high-quality work? High quality comes with a higher price tag. Is this store mainly for second-hand luxury items or retail jewelry? Have you encountered any issues with the display cabinets you previously purchased?"

The customer replied that they would first consult with local designers, and I thought the matter was settled, expecting no further contact.

Design requires a high degree of trust from the customer. If we say it’s good but the customer disagrees, what can we do? Design is a subjective process, and without trust, there is no foundation for a successful order. Trust is invaluable in the display cabinet industry; occasional luck is meaningless without it.

Four days later, on Saturday, Mr. Wu contacted us via WeChat to inquire about the design fee. I informed him that we would first produce the floor plans and renderings and that it was necessary to visit the site to gather inspiration and understand the requirements better. Sitting in the factory office and imagining wouldn’t be productive.

There is an additional hidden benefit to hiring us for design: direct manufacturing at the source factory ensures the best reproduction of the design, thanks to our deep understanding of materials, pricing, construction structures, and craftsmanship. Thus, we can design with greater freedom.

After discussing the design fee, Mr. Wu promptly transferred the full payment to our account. Trust your customers, and regardless of the distance or time elapsed, they will come to you for production. Without ever meeting, sharing just a measurement and an address, he immediately paid the full design fee, trusting us to proceed with the design. The feeling of being trusted is truly rewarding! With trust from customers, anything is possible; without it, nothing happens.

We request full payment upfront to save the time and effort associated with chasing payments, allowing us to focus more on creating and producing the display cabinets. We do not engage in underhanded tactics or seek excessive profits. Thanks to sufficient funds, we can maintain integrity and focus on our business of making high-quality display cabinets. Good design inspiration comes from the design fee; without it, there is no motivation for the designer, and ideas don’t materialize.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China