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【460大小姐说展柜】不到2年的展柜变形掉漆,出于信任,高端眼镜店找鑫峰定制展柜

准备要开眼镜店的小伙伴,一定要看一下这篇文章!


深圳的高总我们是在去年4月份通过网络认识的,高总他从事眼镜行业20余年,自己旗下也有1个高端定制品牌。他说之前采购过眼镜展柜,踩了几个巨大的坑,采购了一批粗制滥造的展柜。


试了几个厂家都和供应商闹的不愉快,所以他也在寻找新的供应商,找到了鑫峰展柜厂的章娅妮。近一年他看了我写的很多文章和视频,觉得我是个很靠谱的人,鑫峰展柜厂规模很大,历史悠久。


高总先是邀请了我去广东省就近的一个旗舰店看他之前做的展柜,我去到现场,跟街铺卖的大众眼镜那氛围确实是不同,光3米之外看是没有问题,我们缓缓走进一米,“别有洞天”。


抬头一看,变压器竟然直直的裸露在外面,这是绝对不符合我们的安全和美观原则的,而且有客户或者营业员用手去触碰更危险,这种施工问题完全是厂家不留意,怎么方便装灯条就这样装了,而且LED灯珠直射非常刺眼,应该是要加个灯罩。


高总带我们参观还说了,整店100多万的装修,用了不到2年柜台就发生变形掉漆,包皮料的部分全部翘起,他也非常忧伤,总是没有找到好的供应商,他找的也是眼镜业内做了好多年的工厂,每做一家店就出细节问题。


接下来又看了玻璃和木质结构配合的部分,缝隙大的嘞,可以伸进去一个小拇指,我告诉他高端展柜的配合缝隙必须要控制在2毫米之内,这对施工制作要求极高,鑫峰展柜厂的展柜的紧配合也保持在2毫米以内,是同行难以超越的做工。我做展柜告诫我们工厂同事,要有匠人精神,要不怕麻烦,而且专门做别人不喜欢做的或者说复杂的做不了的展柜,哪怕我们的工艺原地打转,别的厂家也要3年才能赶得上。


又看了整店中间的展示柜,整体是用超白玻璃制作的,超白玻璃的透光率和还原度是最强的,我们都是用国产第一品牌的超白去做,有些客户也会要求要用美国进口的,但是他们这做到现场的柜台,框架是用超白玻璃,抽板是用青玻制作,就好比穿了5万元的阿玛尼西装,配了一条5元的皮带。


高总他自己也是非常郁闷,怎么花了不少钱,做出来的展柜还是很多问题,他又带我们去到不远处另外一家店。


远远看去也是没有任何问题,靠近看细节,因为我们逛街是9米之外被门头招牌吸引进店,走进店里之后,又是1米之内的近距离驻足购物,这个时候玻璃是距离你和产品最近的东西,隔着玻璃看柜台里面陈列的眼镜。而高总做的又是高端的定制眼镜,随便一副都是5位数起,那怎么处理玻璃细节显得尤为重要,他说之前柜台运过来的时候,玻璃上是没有水印的,差不多就是在10个多月之后,水印就慢慢的显示出来。


这是打在玻璃上的胶水出现了问题,高总的柜台做的是全透明的,没有装灯条,全靠顶上的射灯来照亮,采光是够的,他们用的是无影胶,无影胶是一种必须通过紫外线光照射才能固化的一类胶粘剂,紫外线肉眼看不见,是可见光以外的一段电磁辐射,波长在10-400nm的范围。无影胶固化原理是UV固化材料中的光引发剂在紫外线的照射下吸收紫外光后产生活性自由基或阳离子,引发化学反应,使粘合剂在数秒钟内由液态转化为固态。而且胶水几秒钟定位,一分钟达到最高强度,提高了工作效率。


在刚开始制作时不会有任何问题,听名字就知道无影胶,“无影”,意思就是固化后完全透明没有痕迹,长期不变黄。确实这个胶水可以做到这样,所以深受广大施工人员喜爱,可是时间久了,无影胶会产生厚的胶层,这层胶不容易固化,会产生气泡,胶水的白化现象又是一个普遍性问题,或多或少都有这种问题,选择高质量的胶水会稍微改善,而且施胶时不能用太多。


我们工厂对于此类问题的解决方法有很多种,改进的标准一定是让整体更美观细节更好,而不是把工序改的更简单,不是的。从玻璃上改进,避开一定要使用无影胶的部位,可以看到下面拍的这张图,使用了2年的柜台整个都布满了气泡和水印,它的玻璃呢不是45度拼角的,我们就会使用酸性玻璃胶,这也是透明的,加上得当的布胶手法,可以做到无痕、10年时间不泛白不变黄,而且牢固,因为渗透的位置深。


用这种胶布胶的工序会比无影胶工时多上3倍,大多数同行都不会这样做的,这样做对于工厂来说是增加了成本,许多师傅也不愿意这样操作,人的心理都是“能交差就行,客户不投诉就行”,客人短时间内收到货也看不出变化。但是我良心上过不去啊,要做就一次从制作习惯完善好。


包括在其余不同展柜类型上的展柜玻璃胶也是保密的,使用的是跨界的国际一线品牌,透明不变黄,弹性好过所有同行,毕竟一个工厂存在了30年,一定有我们自己的制作诀窍。


【成长感悟】


量变才能引起质变,总是要经过一段沉默期的积累,少则半年,多则2-5年,但是我特别幸运,在展柜这个行业,又在父辈有积累的基础上,比别人至少少走了5年的弯路,少吃了很多亏。从我做网络销售的第一天起,就是每月有订单不断,3黑天鹅零影响,而且不赊账不做低价低质产品,经过这5年时间的不断打磨和学习,从当年的一个小白现在已经可以独当一面完成一个项目。


做了不称心的展柜,来鑫峰展柜厂试试。

Prepare to Open an Eyewear Store? You Must Read This Article!


Mr. Gao from Shenzhen and I met online in April last year. Mr. Gao has been in the eyewear industry for over 20 years and owns a high-end custom brand. He mentioned that he had previously purchased eyewear display cases and fell into several significant pitfalls, procuring a batch of poorly crafted displays.


He had unpleasant experiences with several manufacturers and suppliers, prompting his search for new partners. He found XinFeng Display Cabinets and myself, Zhang Yani. Over the past year, he read many of my articles and watched my videos, concluding that I am reliable and that XinFeng Display Cabinets is a large-scale and historically established company.


Initially, Mr. Gao invited me to visit one of his flagship stores in Guangdong Province to see the display cases he had previously installed. Upon arriving, the atmosphere was markedly different from typical street shops selling mainstream eyewear. From a distance of three meters, everything seemed fine, but as we approached within a meter, the issues became apparent.


Looking up, I noticed the transformers exposed directly, which is entirely against our principles of safety and aesthetics. It poses a risk if touched by customers or staff. Such construction issues stem from manufacturers taking shortcuts in installation, and the direct glare from LED lights should ideally be softened with a diffuser.


During the tour, Mr. Gao pointed out that despite the store’s million-dollar renovation, the counters began to warp and peel within two years. The leather-covered sections were peeling off, causing him much distress. Despite selecting suppliers with extensive experience in the eyewear industry, each store faced similar detailed issues.


We then inspected the combination of glass and wood structures, where the gaps were large enough to fit a small finger. I explained that for high-end display cases, the clearance should be controlled within 2 millimeters, requiring extremely high standards of construction. XinFeng Display Cabinets maintains tight tolerances within 2 millimeters, a level of craftsmanship difficult for competitors to match. I emphasize to my colleagues that we must embody the spirit of craftsmanship, not fearing difficulties, and specialize in complex cabinets that others might shy away from. Even if our techniques remain stable, it would take competitors three years to catch up.


Inspecting the central display cabinets, we noted they were made from ultra-clear glass, known for its superior light transmission and color fidelity. However, the counters he showed me used ultra-clear glass for the frame but green glass for the sliding panels, akin to wearing an Armani suit of 50,000 yuan with a 5 yuan belt..


Mr. Gao himself was quite frustrated, wondering why he spent a lot of money yet still encountered numerous issues with the display cases. He then took us to another nearby store.


From a distance, everything looked fine, but upon closer inspection, the details revealed the flaws. When shopping, customers are initially attracted by the signage from 9 meters away, and once inside, they stand within a meter of the display to examine the merchandise. At this point, the glass is the closest element between the customer and the displayed eyewear. Since Mr. Gao specializes in high-end custom eyewear, with each pair priced in the five figures, ensuring the glass is flawless becomes crucial. He mentioned that when the counters were delivered, the glass was watermark-free, but after about ten months, watermarks began to appear.


The issue arose from the adhesive used on the glass. Mr. Gao's counters were designed to be completely transparent, without LED strips, relying instead on overhead spotlights for illumination, which provided sufficient lighting. They used UV-curing adhesives, which must be cured under UV light. UV light is invisible to the naked eye and occupies a portion of the electromagnetic spectrum outside the visible range, with wavelengths between 10 and 400 nanometers. The curing mechanism involves photoinitiators in the UV-curing material absorbing UV light, generating active free radicals or cations, triggering polymerization reactions that transform the liquid adhesive into a solid state within seconds. The adhesive sets within seconds and reaches maximum strength in a minute, improving efficiency.


Initially, there were no issues with this method. However, over time, UV-curing adhesives can form thick layers that are harder to cure, leading to bubbles and whitening phenomena, a common issue to varying degrees. Using high-quality adhesives can mitigate this problem, but the amount applied must be controlled.


Our factory employs various methods to resolve such issues, aiming to enhance overall aesthetics and improve details rather than simplifying processes. Instead of using UV-curing adhesives, we opt for acid-based glass sealants, which are also transparent. When applied correctly, these sealants can achieve an invisible bond that remains clear and yellow-free for up to ten years, providing strong adhesion due to deeper penetration.


Moreover, the types of sealants we use across different display cabinet models are proprietary, sourced from international top-tier brands known for their transparency and resistance to yellowing, with superior elasticity compared to all competitors. After all, a factory that has existed for 30 years must have its unique techniques and secrets.


【Reflection on Growth】


Quantitative change leads to qualitative transformation. Success often requires a period of silent accumulation, ranging from half a year to 2-5 years. I consider myself fortunate to have entered the display cabinet industry with a foundation laid by my predecessors, avoiding at least five years of detours and setbacks. Since the day I started online sales, orders have been consistent, unaffected by the three black swan events, and without resorting to credit sales or low-quality products. Over the past five years, through continuous refinement and learning, I have grown from a novice to someone capable of handling projects independently.

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我是展柜大小姐章娅妮,来自东莞鑫峰展柜厂,30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。


100多个国内外品牌授权我们厂制作展柜和道具,虽然我们贵一点,但是品质堪比卡地亚。


既能做钟表、珠宝、博物馆等展柜,又能做陈列道具的工厂,这样的工厂,在国内没有第二家。


我已经用自己的姓名“章娅妮”注册了展柜品牌,这代表了我此生不转行。


做了不称心的展柜,应该来鑫峰厂试试。


手机/微信:17688026138


联系人:章娅妮


地址:中国广东省东莞市企石镇永发工业区环企大道42号之一


I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.


More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.


Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.


I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.


Do not satisfactory display case, should come to Xinfeng factory to try.


Tel/wechat: 17688026138


Contact: Zhang Yani


Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province,China


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