通过和吴老板面对面的沟通，我了解到这家200多平的新店不是一家大量铺货的店铺，它的陈列一定是有重点的去陈列，整体店铺的一个定调，就不是走量，是相当于精品陈列。

所以我建议是选择一些大面积的留白，同时要着重的去表现我们的一个产品，因此柜台方面就参考了ROLEX和PIAGET，他们的款式设计包括收口都是做的非常好的，而我们工厂完全可以帮助客户去实现细节做到极致。

都说9米之外看门头，门头的设计也是至关重要的，给了吴总2个门头的建议。

第一个是参考BVLGARI的门头，有一个前后的层次的关系，然后两边是一些橱窗的上样。宝格丽它的颜色是绿色的这个VI色调，整体的感觉是宝石一样的一个结构，但是来到我们的店铺，不一定合用，投入成本也非常高，所以我们可以换一种形式，取其所长。

它店铺前面的一个节奏就是冷光，对比我们室内空间的一个光是暖光，这样的一个状态它是有冷暖的一种关系，尤其到了晚上，它会产生更加强烈的一种对比。

客户说“这个门头看起来还算是蛮霸气的”

对的，毕竟是行业老大的一个位置，还是有非常多值得参考的地方，改变了我们本来一开始设计的最右边做橱窗，左边开门的做法，三等面积的做法可以去破一下它结构上的做法。

但是客户呢又担心，毕竟这是大牌，我们这是私人店铺，还是更倾向于要让客人知道，一看门头就知道我们这家店是做什么的。

面对这样的情况，所以我又备了第二个方案，按照刚刚的参考意向，我用手稿做了一份门头的一个做法，在中间的话，又做大了一个比例，然后一个前后的晋升。再往里面拆，它中间的那个logo我要做大一点，现在小姐姐都喜欢大的logo，大的logo也可以告诉别人，我这里是做什么的。

那有个制作方法就是可以参考一个水纹长虹玻璃，因为我们这次的蓝色，客户要求的是深蓝色宝石蓝的这种调性可以寓意着海洋的这个方向去走的那种水波纹波浪纹，在海洋上面的那种游艇都是奢侈品有钱的大佬玩的一个项目主题，所以我们设计还是靠近海洋游艇这个板块去靠近。

在门头内部就做一个动态的灯箱或者显示屏，也就是我们的门头是会有一个晃动的感觉，而不是单纯的一种静态的展现，这个是我想的一个突破点。

接下来的话就是我的门口怎么开？一般来说像正常的话就双开门，但是我们可以做到一种旋转的一个大开间的开门，我们的主旨是该复杂就要复杂，该简单的地方一定要追求极简的一个大开门，让客户走进去。 

Through face-to-face communication with Mr. Wu, I understood that the new store, spanning over 200 square meters, is not intended for bulk merchandising. Instead, the display will focus on highlighting key items, setting a tone that emphasizes quality over quantity, akin to a boutique presentation.

Thus, I recommended incorporating ample negative space while emphasizing the products. For the display cases, we drew inspiration from ROLEX and PIAGET, whose designs and finishing touches are exemplary. Our factory can assist clients in achieving similar meticulous attention to detail.

It's commonly said that the storefront design is crucial as it is the first impression from a distance of nine meters. Two suggestions were offered to Mr. Wu regarding the storefront design.

The first suggestion was inspired by BVLGARI's storefront, featuring a layered depth with display windows on either side. Bulgari’s VI color scheme is green, evoking a gemstone-like structure. However, this might not be entirely suitable for our store due to high implementation costs. Hence, we proposed an alternative approach that captures the essence of this design.

The rhythm of the storefront utilizes cold lighting, contrasting with the warm lighting inside the store. This creates a dynamic interplay between warm and cold tones, which becomes more pronounced in the evenings.

Mr. Wu commented, "This storefront looks quite impressive."

However, Mr. Wu expressed concern, noting that since we are a private store rather than a luxury brand, it’s essential that the storefront clearly communicates the nature of our business to passersby.

Given this feedback, I prepared a second option. Based on the initial reference, I sketched a design for the storefront, enlarging the central logo section for greater prominence. Large logos are popular among younger consumers and effectively communicate the store’s identity.

One fabrication method we considered is a water-patterned colored glass, reflecting the deep blue sapphire hue requested by the client, symbolizing ocean waves. This theme ties into the luxury lifestyle associated with yachting, a leisure activity enjoyed by the affluent. Therefore, our design leans towards this maritime-yacht aesthetic.

Inside the storefront, we propose installing a dynamic lightbox or display screen, creating a sense of movement rather than a static display. This is a key point of innovation I wish to introduce.

Regarding the entrance, traditionally, a double door is used. However, we suggest a revolving door or a large sliding door, adhering to our philosophy of complexity where necessary and simplicity elsewhere. This approach invites customers to enter effortlessly.

我是展柜大小姐章娅妮，来自东莞鑫峰展柜厂，30年来我们厂只做类似于卡地亚珠宝这样的奢侈品展柜和道具。

100多个国内外品牌授权我们厂制作展柜和道具，虽然我们贵一点，但是品质堪比卡地亚。

既能做钟表、珠宝、博物馆等展柜，又能做陈列道具的工厂，这样的工厂，在国内没有第二家。

我已经用自己的姓名“章娅妮”注册了展柜品牌，这代表了我此生不转行。

做了不称心的展柜，应该来鑫峰厂试试。

手机/微信：17688026138

联系人：章娅妮

地址：中国广东省东莞市企石镇永发工业区环企大道42号之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China